Audio-first stack

Pieces that you need to cover for audio community
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Anna Grigoryan
Jan 14 2021
4 min read
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Let's explore the antics of audio-first community. We've discussed some aspects of it in one of the previous issues. However, now let's take a closer look.


What are the puzzle pieces of audio-first community? What processes are under the hood?


In today's issue I'll make you familiar with processes that are notable for audio-first communities and tools working in that spaces.


In the issue going out on January 16, we'll talk about the practices and workflows.


Now let's take a look at the stack.


Community platforms

It seems unbelievable that there's a community platform that managed to dethrone Slack, but here we are.


I like and use Discord for the majority of my communication. Also, I noticed skewed preference towards this platform from community managers.


It has everything you need, especially a big bonus is audio/video channels you can use for podcasts/meetups. The mobile version also is helping to create a "clubhouse" effect.


If you want to start an audio-first community, Discord is a great place.


Content

Each community thrives on the content that is co-created on the platform. In the case of audio-first communities, it's mostly conversations. Audio is new (yet not at all) way to store your content. However, here goes the question:


How to save the content and use it later as promotional material or just one more folder in your knowledge base?


This brings in another question how to record conversations. To do that, you can use OBS (which may be intimidating for the first-timers) or use something like Streamlabs.


An advantage is that Streamlabs already has integration with Discord, which can help you in the future to go live on your desired platform of choice. It is using a good chunk of OBS functionality, which means you can record the conversation in Discord.


Hosting

In the case of hosting audio-first communities currently are heavily relied either on podcast hosting services (such as Transistor, Buzzsprout, Anchor, etc) or Youtube.


Promotion

The promotion process for audio-first communities is not that different than for the regular communities.


In the case of more traditional online communities, the process is heavily text-based. In the case of audio communities, in comes the audio/video aspect.


From one side it should be easier for the community managers to promote as they already have the source for trendy audiograms and video content. However, the workflows are more editing heavy in this case.


Headliner is one of the tools that help in this case. It's pretty cheap related to competitors (like Descript) and provides wide functionality. Such as transcription of audio files, editing for audio/video, animations.


Audio streaming

As the audio market is emerging the tools for streaming are becoming more accessible and easy to use.


Audio streaming is trendy not because podcasts and live streams, in general, are having a moment. The creators appreciate audio streaming because it lacks one of the most annoying parts of the process: editing.


Stereo is a good example of an audio streaming tool. Mobile-first with call-in functionality, auto-saving of all recordings in your profile. Easy as that.


Hope this small write-up helped some of you see the scope of work audio communities need. In the next issue, we'll dive deeper into the processes. We'll talk about moderation practices, discoverability, and how are the community managers currently working in the audio space.


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With 💛 from Armenia,

Anna

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