B2B content that doesn't suck
You should've started content marketing yesterday, but you're busy. We execute on your content strategy without creating more headaches for you.
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Check out writing we've created with our clients
How we work with you
You should be proud of the content you publish. Once you've identified the purpose of your content - to educate, build brand, or rank on Google, we work closely with you (no more than 30 mins from you) to create high quality content that converts leads to customers.
1. We listen
Schedule a call with our content team. We'll learn about your business, understand your goals, tone, and style.
2. Turn ideas into outlines
Our platform does the heavy-lifting. We can help you figure out keywords to prioritize or collect ideas from your team if needed. Give us a text or video brief, we'll ask follow-up questions, and get back to you with an outline in 2 days.
3. Edit and publish
After our editors do some developmental and copy editing, the final draft is submitted to you, optionally SEO-optimized, along with summaries for social channels. Hit approve to schedule and publish everywhere!
Are we a good fit for you?
If you are a Series A or late seed stage company with at least one full-time marketer who can dedicate 30 minutes per article, we can kickstart your content engine.
Frequently Asked Questions
Can I get content for cheaper from Upwork?
Yes, you can. Is it worth it? No.
Been there, done that. We tried hiring writers from marketplaces and 98.3% of them are bad... like really bad.
They:
1. don't attempt to understand your business
2. often aren't native English speakers
3. produce low-quality cookie cutter content (that Google won't rank)
4. don't work with editors
5. don't understand how to tailor content for SEO, thought leadership, or sales enablement
At that point, you should just use AI to generate blog posts (which our software can do) if that's what you need.
Save your money. Skip the content farms. If you're going to invest in content, it's better to use the same budget to create fewer higher quality pieces that meaningfully impact your business.
What's the level of your content quality?
Our goal is to create useful content that's affordable. We strive to be the best bang for your buck option out there.
You'll work with our American content lead and editors. We invest in:
1. getting to know your business and style
2. breaking down the creation process into different steps so you can leave provide direction along the way
3. having professional editors proof read and correct our writer's work- both copy editing and developmental editing
4. iterating to make you happy
We're transparent. You have direct access to our writers and editors. You can track timelines and approvals in our software.
If you don't work with us, we hope it's because we can't serve your domain or because you've going with a better (and more expensive) agency like Animalz.
How much time do you need from me?
We work best with companies that have at least one person dedicated to marketing on the team - a COO, Head of Marketing, or a Growth Marketer.
1 hr to ask you a lot of questions up front to understand your business.
30-45 mins per article. Give us a brief (via text or Loom video), answer any questions, approve the outline, and approve the final draft.
Can you design my content strategy?
No. We don't have an offering for content strategy. However, our founder, a former Product Manager from Google Search, is more than happy to act as a sounding board and validate your existing content strategy for free.
We do offer optional services to help you come up content ideas focused on keywords or your customers. This is beyond what the Letterdrop software enables. Talk to us to learn more.
Can you write technical articles about programming?
No. It's really hard and expensive to get software engineers to write. Ping us and we can refer you to friendly partner agencies that focus on technical content.
The best marketing decision you'll make
Don't just take it from us. We've helped over 50 marketing teams.
“We 18x'ed traffic in 6 months”
We weren't consistent with content before. Letterdrop helps us with content strategy, creation, and delivery. The automation frees up our time to focus on the important parts of the business. The SEO tooling gives us peace of mind knowing that we're following best practices. The project management workflow gives us a clear view of everything that's going on.
All our metrics are up across the board - clicks, impressions, traffic. Letterdrop has been a true partner.
“We've published 18 articles in two months with four writers, all stress-free”
Content is important to our strategy but executing on it is hard. Letterdrop centralizes everything. It helps me collect ideas, manage freelancers, plan my content calendar, and distribute content to our Webflow blog and social channels. The team is also incredibly responsive. I'm excited to scale our content operation on Letterdrop!
“Our organic search traffic has grown 5x in six months and we’ve started attributing customers to content”
SEO is a no-brainer for us but we kept punting because content takes effort. Letterdrop makes us consistent and bakes in SEO best practices. We’re now ranking for important keywords and have decided to double our content volume as we make content our top priority in 2023.