Great content is only the first step in building an audience. You need to sell it. One way to get distribution is through social media, but simply posting a link to your blog isn't effective. Think about what captures your attention when you're scrolling through your Twitter feed or Instagram stories. Your thumb comes off the screen and you take a second to actually pay attention. This is the reaction you're trying to elicit. Learn to adapt your writing to perform well on the channel you're sharing it on. A screenshot essay like this works well on Twitter, Linkedin, and Instagram.
Your goal is to convince a person scrolling through their feed that your post is worth reading and your newsletter is worth subscribing to. Here's how to do it:
Just write a post on letterdrop.com and hit Share as Image. You'll get a nicely formatted screenshot essay like this that you can share on Twitter or Linkedin and Instagram stories.
By adapting to the medium, you'll better capture attention and grow your newsletter subscribers.
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