Most companies have no notion of effective content operations (pun intended). Believe it or not, most businesses just try to wing it and produce content on the fly.
We think so — especially when there are multiple tools out there to help you plan your content ahead of time.
If you're reading this, you probably already use Notion. But as a content marketing manager, you're wondering whether you can use it to organize your content production workflow.
Here's a Notion content calendar template to get you started.
To copy a content calendar template into your Notion workspace, open the link below and click "Duplicate template."
Now that you have it, let's talk about how to use it, where it falls short, and what you might use instead.
Once duplicated, you can edit your copy of the template to fit your needs.
Notion is a good general-purpose tool.
It's not purpose-built for content marketing, but its content calendar templates get you started quickly.
Here's what you can do with the Notion content calendar template:
Prioritize which content pieces to tackle first.
Filter your projects according to their:
Notion lets you work out the specifics for each content piece:
Project statuses don't update automatically. You have to do it all by hand.
Why is this bad?
Notion lets you share your content calendar with team members — giving everyone access to project materials and schedules in one space.
You can't really track outlines or drafts directly in Notion. You have to link to a Notion or Google Doc that contains up-to-date content for your piece.
Not a problem, right?
In other words, Notion's content calendar has some limitations.
While Notion's content calendar meets basic needs, it lacks the features serious content marketing teams want — teams that are trying to produce a lot of content to grow inbound:
Letterdrop, on the other hand, has a much narrower focus; it's purpose-built for content marketing.
It picks up the slack in the areas where Notion comes up short.
Here's why Letterdrop is a better tool for content marketing teams to manage their content calendar:
Notion doesn't move in real-time. You have to go in and manually update everything — due dates, project statuses, etc. You're the one doing the heavy lifting.
This isn't a big deal, except when you’re busy (which is all the time). You’re juggling a million other tasks. And it’s easy to forget things once you've moved on to something else. (Out of sight, out of mind…).
We get it.
That's why we made Letterdrop dynamic — where everything updates automatically.
Letterdrop's content calendar doesn't reflect reality — it is reality. What you see is what you get.
Instead of updating your content calendar manually, you can dive deeper into content development, treat yourself to a much-needed coffee break... whatever you need to focus your energy on that day.
Letterdrop provides automatic updates for the following:
Activity updates let you track how a project is coming along and identify what's holding it back.
More specifically, you can:
This holds team members accountable. It also helps you identify and resolve weaknesses in your content creation process.
Once approved, projects automatically move to the next step in the process (outline → draft → editorial).
Finished a project early and want to move it sooner?
No problem. Letterdrop also offers the option to move project cards manually.As cards move to different stages, Letterdrop alerts writers, editors, and approvers via email and slack. Team members know when it's their turn to take action.
Anticipate upcoming deadlines with updated colored blocks:
Letterdrop also maintains the gaps between deadlines at different stages. It skips weekends, so it only accounts for business days.
With Notion, keeping track of projects can get messy.
A bunch of loose Google docs lying around means:
The list goes on.
Letterdrop simplifies this.
Your team can access projects straight from the content calendar.
In addition, these projects are tied to artifacts — like content maps, drafts, and final posts.
With Notion, the future doesn't exist.
(Okay, that sounds dark. Didn't mean it like that...).
What I mean is Notion doesn't let you schedule content ahead of time. Even if you have a really good idea for a future project, you can't just pencil it in for a few weeks from now.
You have to wait. (And if you're anything like me, you'll forget).
Letterdrop lets you set placeholders for future tasks and schedule projects in advance.
You need a content calendar to improve your content marketing execution.
Notion and Letterdrop are both good tools for this. They’re just good at different things.
Notion is a minivan — it does a lot of things well, from hauling groceries to children to lumber to making a content calendar.
Letterdrop is a Ferrari, and publishing at a startup is like a day at the track: speed and accuracy win.
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