If you're a B2B startup and want to employ Social Selling, Employee Advocacy, or an Account-based marketing (ABM) approach, Letterdrop is going to be your secret weapon to get content in front of prospects so that they are surrounded by messaging from your company.
Your Sales team is likely already connected with leads while prospecting. Every your SDR or AE likes or comments on a LinkedIn post, their network (including your target accounts) sees it.
With Letterdrop, whenever you create content, you can automatically have your sales team to like and comment on the content that's relevant to accounts they're focus on. Absolutely no additional work needed from them. They're busy on calls all day.
Also, if you create the right content, your buyers trust you more and take action, leading to faster time to close. We see 18% drop in sales cycle length when companies adopt social selling.