So last week, someone decided to start a Letterdrop account and send out thousands of emails with job postings to a scraped list of every employee at a company. The company employees were not very happy. Neither were we.
We spent the last few days taking a hard look at preventing spam and protecting your deliverability.
If you import an email list through CSV or by adding them manually, we'll automatically validate them for you. We remove bounced, disposable, spam-trap, and deactivated emails that all harm your sending reputation. On average, 30% of emails you collect enter this state every year. If more than 10% of your emails are bad, then less than half are delivered from email clients since they think all your emails must be spam.
It costs us a bit to do this, but we're willing to bite the bullet even for our free customers to maintain high deliverability for everyone. Other providers like Substack only do this for select accounts and Mailchimp will straight up block you, but won't tell you which emails are problematic.
We review new publications, the email lists they import, and the posts they want to publish to make sure that they're not spam. This means we weed out anyone who scraped a list and is sending out click-baity emails. These are likely to be marked as spam and hurt deliverability for everyone.
With human-verification (soon to be AI-assisted), we ensure that you're sending email alongside reputable folks who treat their audience with respect.
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