Social Selling to book more meetings

Attract warm leads you're missing today

Discover warm leads interested in you and problems you solve that book at 3.8x cold outbound. Become a magnet for them by creating thought leadership from your sales calls in minutes.

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Parthi, Letterdrop -CEO, video thumbnail headshot
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3 min
Sales, Demand Gen, and RevOps teams close $1.1M in pipeline gaps on average with Letterdrop

Easy to adopt

Leads surfaced in tools your reps already use.

Proven playbooks

We help you replicate best practices from top sellers with a structure course and training during onboarding.

Results in 30 days

Spend 10 mins per day and see your first leads within a month. Compounds over time.

Impressed with how we rolled out social selling across the team in 60 days. Seeing real impact on both pipeline as well as individual rep and brand perception

Neal Goyal

VP Strategic Sales

,

Disco

View
Before Letterdrop, we struggled to get Sales posting 2-3 times/week. Now, they are doing it daily and loving it. Bought in on Day 1.

Branca Ballot

VP Marketing

,

Glide

View
Booked 4 deals in 3 weeks. That's $200k in pipeline. Closed 3 of them. Working very well for us.

Will Schiffelbein

Director of Demand Gen and ABM

,

Virtuous

View

The problem: Everyday, you chase cold leads instead of talking to warm leads primed to speak to you

Old school prospecting

without Letterdrop
Buy a list of accounts
Drop everyone in a sequence for cold email and cold calling
1% success rate
Most people are not in market. And it's hard to connect with them. So you will get results, but it will be a challenge.
Sellers stuck chasing unrealistic activity
Missed targets? Let's do more calls, send more email, send more DMs. End up in spam and burn out.
Miss targets and actual buyers who want to talk to you
Spray and pray spread resources thin. You miss the buyers who are actually in market. You should have been building relationships with them and reaching out at the right time.

Efficient demand gen

with Letterdrop
Warm leads surfaced to you
Relevant leads are pushed to your CRM, Clay, Slack, or outbound systems
Start conversations
Engage with warm leads thoughtfully. They respond at 3.8x the rate of cold leads.
Attract more buyers to you
Post thought leadership for your execs and sellers sourced from sales calls to attract more buyers to you.
Success that compounds
Boom! You just blew through your targets. Letterdrop adds low hanging fruit opps into your existing prospecting for just 10 mins of additional work everyday.

Book more meetings with the same headcount

More hiring, more activity, more volume to get more leads doesn't work like it used to. Cold outbound is harder than ever. Instead, build trust with buyers, educate them, and reach out to buyers showing intent.

Buyers overwhelmed

The average decision maker gets 80 cold outbounds per day across email, LinkedIn, and cold calls. Impossible to reach them.

No one wants to connect with sellers

Buyers don’t want to connect and get pitch slapped. Strangers are sent straight to junk

More volume isn't the answer

You can't just increase activity to book more meetings. You'll see your emails marked spam and numbers blacklisted.

Easy setup

45 min setup to start seeing outputs on your first day

Our CS team will help you get started and give you the playbook to win.
• Get execs and sellers connected
• Define your buyer persona
• Connect your CRM and outreach platforms
• Connect your call recorder: Gong, Chorus, Fireflies, Zoom, etc

SOC-2 Type II certified for easy Security and IT approval.

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Capture demand

Find warm leads familiar with you and problems you solve

Find ICP buyers who are familiar with you or problems you solve in real time. These low hanging fruit leads book demos at a 3.8x higher rate than cold leads. Prioritize them first in your outbound.

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Warm leads discovered and acted on

Identify warm leads primed for outreach

Warm leads checking you out show up in your CRM or Slack every day. Nurture target accounts with thoughtful content. Push leads into Salesforce, HubSpot, Apollo, Outreach, Clay, Zapier, and Webhooks.

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Attract even more buyers

5 mins to have execs and reps posting every week

Make every rep a lead magnet and create a "surround sound" effect around your buyers. Turn conversations from sales calls into thought leadership content to stay top of mind.

"Saw your post and it's like you read my mind. Just scheduled some time."
— every prospect your team is connected with

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Create high quality thought leadership in minutes sourced from your customer conversations.

See samples

How much pipeline are you leaving on the table?

Talk to us to get a missed pipeline estimation for your company. Most of our customers see at least $200k in new ARR from activating their reps.

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Still hesitant? We've got answers

Who should use Letterdrop?

Letterdrop is  a great fit if you're sales-led, need pipeline, and want to start an inbound-led outbound motion.

Which industries are a best fit for this playbook?

We've seen the most success for companies in two categories:
1. You sell to buyers in Sales, Marketing, or HR.
2. You sell to a skeptical or technical buyer where cold outbound is hard. You need to educate decision makers. Think Cybersecurity, IT decision makers, CTOs.

We've seen Letterdrop work for all kinds of buyers in other industries like BIM managers in construction or CFOs. You'd be surprised.

Why should my reps start social selling?

Most teams are seeing diminishing returns on increased cold outbound activity.

Only ~20% of your TAM is reachable by phone. Decision makers delete emails from people they don't recognize.

80% of decision makers scroll through content from their network every week.
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Social selling builds personal brand of reps and gets visibility with decision makers in a low touch way.

We see that 2-3 organic touch points with a buyer before the pitch gets you a 3.6x reply rate.

And Letterdrop makes it easy.

Here's a clip from the former CRO of Tropic on why social selling is such a great investment for sellers.

I'm worried my reps won't adopt it

When you demo with us, we'll show you how easy it is to use. Most execs and sellers get the "aha" moment after making their first one or two posts. And reps get even more excited when they start getting free leads they'd normally be missing.
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Here's a clip from real people building pipeline with social selling.

Get real results fast

Closed 3 deals they'd otherwise miss

4 opps in 3 weeks

Missed leads found

Closed 3 out of 4 qualified opportunities found in 3 weeks with Letterdrop

+$200k pipeline

Pipeline gaps closed

Low effort way to build more pipeline