Competitor buying signals
These decision-makers are currently in active sales cycles with Procurement / Source-to-Pay vendors. Reach them while they're comparing solutions — before they sign with a competitor.
See All In-Market Leads· High-intent buying signals confirmed
VP Sales & Marketing Operations
Director Revenue Marketing & PR
Director Revenue Marketing & ABX
Marketing Director Global Demand Generation
SVP Marketing Strategy
One booked meeting pays for the entire year. Get the full list of in-market Procurement / Source-to-Pay buyers with competitive intelligence your team can act on today.
See In-Market LeadsWhen a competitor's sales team engages decision-makers at a company, a deal is starting. Acting on these signals means reaching buyers who are confirmed to be evaluating solutions like yours.
1–3%
Cold outbound meeting rate
20–25%
Meeting rate on buying signals
85%+
Confidence when multi-threaded
Procurement / Source-to-Pay vendors being evaluated by these contacts
Full profile of the prospect — title, role, and professional context so your outreach is personalized.
Firmographic data — size, industry, and publicly available intel to qualify the opportunity.
Which competitor is engaging and at which company — so you know exactly who you're up against.
When multiple stakeholders at a company are being engaged, confidence spikes — the deal is real.
Surface prospects evaluating your competitors right now. Get in front of them before they sign.
Learn when competitors onboard new customers. Reach out when the contract is up for renewal.
See when competitor AEs engage with your customers. Deploy your CSMs before it's too late.
Spot which segments and verticals your competitors are targeting — and adjust your strategy.
Three things: 1. You need pipeline. 2. Your competitors collectively have at least 20 sales reps. 3. You can win head-to-head bake-offs — we bring you into live deals where buyers are already evaluating alternatives, so you need to be able to close once you're in the room.
Every signal ships with a confidence score. High-confidence signals (80%+) usually convert at 20% meeting book rates with multi-touch outreach for our customers.
We find leads your competitors are working. Some of them may be on your target account list. We give you the intel so you reach out now instead of 3 months later after they've already signed with your competitor. Plus, you get leads who weren't on your target accounts list but maybe were going to spend money in your category.
Yes, this is a common use case we see. We can tell you when competitors are talking to your existing customers. Protect your top accounts by deploying your CSMs when you notice competitors reaching out to them.
Yes, if you're willing to play the long game and build pipeline for 12 months from now, you can use our signals to find new customers of your competitors and time their renewal.
You share your top competitors, ICP, and tell us where to send leads on a 30-minute call. We show you real signals the next week. You're running daily alerts into your CRM within 10 days of signing with us. Very low lift to get started.
We can write leads to Salesforce, HubSpot, Clay, Slack, Apollo, Outreach, a Google Sheet, or send the leads wherever you want via webhook. Leads can optionally be enriched and filtered for relevance with AI. We can also add emails and phone numbers. We are SOC2 Type II certified and have integrated into Salesforce at multiple enterprises, including public companies.