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Book more meetings with the same headcount

More hiring, more activity, more volume to get more leads doesn't work like it used to. Cold outbound is harder than ever. Instead, build trust with buyers, educate them, and reach out to buyers showing intent.

Buyers overwhelmed

The average decision maker gets 80 cold outbounds per day across email, LinkedIn, and cold calls. Impossible to reach them.

No one wants to connect with sellers

Buyers don’t want to connect and get pitch slapped. Strangers are sent straight to junk

More volume isn't the answer

You can't just increase activity to book more meetings. You'll see your emails marked spam and numbers blacklisted.

Create demand

Attract buyers by turning sales conversations into thought leadership

Turn sales calls with best fit buyers into thought leadership content to stay top of mind.

"Saw your post and it's like you read my mind" - buyers in your network

Capture demand

Find warm leads familiar with you and problems you solve

Find ICP buyers who are familiar with you or problems you solve in real time. These low hanging fruit leads book demos at a 4x higher rate than cold leads. Prioritize them first in your outbound.

Book meetings

Engage and reach out to your target accounts and warm leads

Whenever a decision maker at a target account or a warm lead we've identified shows intent, like, comment, and DM them at the right time. Push leads and activity to Salesforce and HubSpot. Or into outbound sequences in Apollo, Outreach, Salesloft, Zapier, or Clay.

Old school prospecting

without Letterdrop
Buy a list of accounts
Drop everyone in a sequence for cold email and cold calling
1% success rate
Most people are not in market. And it's hard to connect with them. So you will get results, but it will be a challenge.
Sellers stuck chasing unrealistic activity
Missed targets? Let's do more calls, send more email, send more DMs. End up in spam and burned out.
Miss targets and actual buyers who want to talk to you
Since you are spread thin, you ignore the buyers who might actually be in market. You should have been building relationships with them and reaching out at the right time.

Work smarter, not just harder

with Letterdrop
Setup your target accounts and keywords
Upload every sales rep's target accounts, competitors, and keywords of interest
Warm leads surfaced to you
• Relevant posts from ICP buyers and decision makers at target accounts
• Prospects following your company, viewing your CEO's profile, liking a rep's post, etc
• Closed/Lost opps ready to be re-engaged
Start conversations
Like, comment, connect, and outbound to warm leads thoughtfully. They respond at 4x the rate of cold leads.
Attract more buyers to you
Post thought leadership from your sales calls with best fit customers to attract even more buyers and collect more warm leads.
Success that compounds
Boom! You just blew through your targets. Letterdrop adds low hanging fruit opps into your existing prospecting with next to no work on your side.

Hesitations or objections? We have answers

Who should use Letterdrop?

If you run LinkedIn ads or DM prospects, Letterdrop is probably a good fit. It'll improve your inbound, help your sellers stay top of mind with buyers, get more responses, and give you more data for who to outbound or retarget.

Letterdrop is less likely a fit if you're not sales-led, you have only one seller, or if you don't currently use LinkedIn in any capacity to prospect or advertise.

Which industries are a best fit for this LinkedIn playbook?

We've seen the most success for companies in two categories:
1. You sell to buyers in Sales, Marketing, or HR. These people are on LinkedIn every day.
2. You sell to a skeptical or technical buyer where cold outbound is hard. You need to educate decision makers. Think Cybersecurity, IT decision makers, CTOs.

We've seen Letterdrop work for all kinds of buyers in other industries like BIM managers in construction or CFOs. So don't count LinkedIn out as a strategy. You'd be surprised.

Why should I add this to what I'm already doing?

Most teams are seeing diminishing returns on more cold activity. A small percentage of your market is ready to buy at any time. You should focus your outreach to hand raisers showing interest and then nurture everyone else. We help you go after low hanging fruit instead of just banging your head against cold lists, relying purely on volume, and spamming your TAM.

Here's a clip from a BDR we interviewed. His connect rate, reply rate, and inbound are all through the roof after he started social selling. There's no reason this can't be you. You can also see numbers from our own study here.

Ready to book more meetings?

Most sales teams are sending more email, DMs, and making calls to hit targets but seeing diminishing returns. By adding value and being smart about who you reach out to, you can book more meetings without spending a ton more time. There's pipeline waiting to be captured - we help you get it.