Book more meetings with the same headcount
More hiring, more activity, more volume to get more leads doesn't work like it used to. Cold outbound is harder than ever. Instead, build trust with buyers, educate them, and reach out to buyers showing intent.
Buyers overwhelmed
The average decision maker gets 80 cold outbounds per day across email, LinkedIn, and cold calls. Impossible to reach them.
No one wants to connect with sellers
Buyers don’t want to connect and get pitch slapped. Strangers are sent straight to junk
More volume isn't the answer
You can't just increase activity to book more meetings. You'll see your emails marked spam and numbers blacklisted.
Attract buyers by turning sales conversations into thought leadership
Turn sales calls with best fit buyers into thought leadership content to stay top of mind.
"Saw your post and it's like you read my mind" - buyers in your network
The below posts were over 90% written by Letterdrop with some light editing. Created from actual conversations they had with customers.
Find warm leads familiar with you and problems you solve
Find ICP buyers who are familiar with you or problems you solve in real time. These low hanging fruit leads book demos at a 4x higher rate than cold leads. Prioritize them first in your outbound.
Engage and reach out to your target accounts and warm leads
Whenever a decision maker at a target account or a warm lead we've identified shows intent, like, comment, and DM them at the right time. Push leads and activity to Salesforce and HubSpot. Or into outbound sequences in Apollo, Outreach, Salesloft, Zapier, or Clay.
Old school prospecting
Work smarter, not just harder
• Prospects following your company, viewing your CEO's profile, liking a rep's post, etc
• Closed/Lost opps ready to be re-engaged
Hesitations or objections? We have answers
If you run LinkedIn ads or DM prospects, Letterdrop is probably a good fit. It'll improve your inbound, help your sellers stay top of mind with buyers, get more responses, and give you more data for who to outbound or retarget.
Letterdrop is less likely a fit if you're not sales-led, you have only one seller, or if you don't currently use LinkedIn in any capacity to prospect or advertise.
We've seen the most success for companies in two categories:
1. You sell to buyers in Sales, Marketing, or HR. These people are on LinkedIn every day.
2. You sell to a skeptical or technical buyer where cold outbound is hard. You need to educate decision makers. Think Cybersecurity, IT decision makers, CTOs.
We've seen Letterdrop work for all kinds of buyers in other industries like BIM managers in construction or CFOs. So don't count LinkedIn out as a strategy. You'd be surprised.
Most teams are seeing diminishing returns on more cold activity. A small percentage of your market is ready to buy at any time. You should focus your outreach to hand raisers showing interest and then nurture everyone else. We help you go after low hanging fruit instead of just banging your head against cold lists, relying purely on volume, and spamming your TAM.
Here's a clip from a BDR we interviewed. His connect rate, reply rate, and inbound are all through the roof after he started social selling. There's no reason this can't be you. You can also see numbers from our own study here.
Ready to book more meetings?
Most sales teams are sending more email, DMs, and making calls to hit targets but seeing diminishing returns. By adding value and being smart about who you reach out to, you can book more meetings without spending a ton more time. There's pipeline waiting to be captured - we help you get it.
