Pawapay Wins 3 "Must-Have" Accounts Using Letterdrop Data

Pawapay is a London‑headquartered fintech founded in 2020 that stitches together Africa’s fragmented mobile‑money rails via a single payments API, letting merchants send or collect money in 19 markets. 

Founded: 2020

Website: pawapay.io

Funding Round: $9 million Seed

Industry: FinTech, Mobile‑Money Payments

The Team Was Hitting a Growth Ceiling

Josh Breslin and his team over at Pawapay had hit a period of growth, and wanted to continue the trend.

Josh believed that getting in front of buyers through social selling on LinkedIn was a viable strategy in acheiving this — but the initial volume of posts from the team was not where he had hoped it to be to facilitate that "hockeystick upwards".

I think first problem that we had to solve was around getting the team posting more frequently.

They always had thoughtful and insightful things to post on LinkedIn, but probably the volume and the the frequency of getting them out there wasn't quite high enough for me. — Josh Breslin, Head of Sales at Pawapay

The Team Uses Letterdrop x Gong to Generate 20x More Engagment on LinkedIn

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Letterdrop integrates with Gong, allowing the team to generate unique insights directly from their call data within four minutes.

It's also tone-specific to avoid generic AI drivel, which was important for Josh.

This enabled them to:

• generate defensible content in higher volumes
• drive up to 20x more engagement on their personal profiles

The Team Wins Three Must-Have Accounts with Letterdrop Data

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Letterdrop facilitates insight into contact-level visitors. Josh was able to use that kind of data to win over not one, but three of four "must-win" accounts.

The Letterdrop trigger that reminded me in Slack meant that I then reached out to [customer], dropped them some kind of interesting information, and now we kind of are in late stage discussions about running a pilot.

So really exciting and solely the responsibility of of kind of, you know, the data from Letterdrop. — Josh

Would Pawapay Recommend Letterdrop? How Does it Compare?

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Josh compares Letterdrop to other tools like 6Sense and Warmly.

We've looked at things like Warmly and 6Sense, and the capability kind of broad spectrum is, is much greater, but when you compare the value of like what we pay for Letterdrop versus what it would take to implement the likes of a 6Sense or Warmly, it's worlds apart. We believe that value is incredibly high. — Josh

The ability to funnel information directly to the team through their CRM and Slack is a standout feature for Josh, and goes on to add that "I think there's very few businesses that wouldn't benefit from it" if you care about your signals.