FAQ
All your questions answered.
Letterdrop will be helpful to you if:
1. You have had previous success with outbound. You know who to contact and what to say to get someone interested in your solution. If you rely purely on inbound or referrals, you should figure this out first before using us.
2. You have a Sales-led or Hybrid motion, not PLG. If you are PLG, you are likely focused on upselling your freemium users instead of looking for external signals for sellers to influence and reach out to.
3. Your buyers have a digital presence. If you sell into healthcare or older sectors where most individuals do not use social media and are not active online, they won't be leaving behind any public breadcrumbs to infer intent.
4. You are data-driven and AI-forward. If your GTM organization is accustomed to using data to make informed decisions and automating work that humans shouldn't be doing, you're a fit.
Letterdrop captures contact level information (individual company, name, LinkedIn profile) instead of account level information (company, location). This is unlike 6sense, Bombora, Demandbase that give you account level data that is less actionable.
Letterdrop captures conversational intent on social media and in calls, not from your website. This is unlike CommonRoom, Vector, Warmly, RB2B, which de-anonymize a percentage of your website traffic.
Letterdrop integrates with Salesforce and HubSpot to find account owners, update both rep and lead activity, and understand attribution from your content and activity.
Letterdrop can send notifications via Slack or email.
Letterdrop integrates with outbound systems like Apollo, Clay, Outreach, and HubSpot natively.
Letterdrop integrates with Gong, Chorus, Fireflies, Clari, Grain, Fathom, Circleback, Attention, Zoom Cloud Recordings, Google Meet Transcripts to capture sales call data for content generation.
Letterdrop has native integrations with Zapier and Clay. It also has an API and webhooks to integrate with systems we don't have native integrations with.
No. Letterdrop uses LinkedIn Marketing and Community Management APIs to access data and perform actions directly via LinkedIn API. Letterdrop purchases data from third party vendors like Exa, Google, People Data Labs, etc that contain publicly indexed information. Letterdrop uses intent data to score leads and draft messaging that may be pushed into other tools such as Clay, Apollo, Outreach, HubSpot, etc for outbound. Letterdrop can perform actions such as likes, comments, and posts on behalf of users using official LinkedIn APIs with their approval.
Our customers book anywhere between 2 to 21 meetings per month using Letterdrop.
Your success will depend on a few factors:
1. How much marketing you do already. The more you do, the more intent data Letterdrop can capture.
2. How much marketing your competitors do. They more they do, the more Letterdrop can help you identify their prospects and customers.
3. How active your buyer is online. If they share their thoughts and consume content often, then there is more information to collect and infer intent from.
4. How good your outbound messaging is. If you understand your buyer and what to say to them to pique their interest, you will book more meetings. We simply find you more leads at the right time and accelerate creating personalized and unique messaging using your templates.