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It's a tough time to be a marketing leader right now. Tight budgets, ever increasing targets, crowded channels.

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Most companies are running a predictable revenue playbook from a decade ago that isn't working anymore. Pour more money into paid. Hire more SDRs. Bank on more $60k booths at conferences.

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None of these are bad strategies. It's just that you're going to see diminishing returns.

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You're probably on the receiving end of this too — indistinguishable ads with CTAs to Book a Demo for a problem you don't have, 80 AI written cold emails as soon as you start a new role or put up a JD.

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Here are some truths:

• most of your buyers aren't in market right now

• they're more receptive to being educated instead of being sold

• people trust people

• you're hemorrhaging leads by running ads from a company account and then having your 23 year old SDR reach out to MQLs. No one wants to talk to them. You built awareness for your company, but not a relationship with the SDR

• you're probably hurting your relationship with buyers by spamming them at the wrong time

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At Letterdrop, we're making business development and marketing feel personal again by leveraging an untapped resource - your people on the frontline. We want to help you create demand by taking the questions your buyers are already asking and turning that into thought leadership for your execs and sellers to share. Very high chance of these resonating with your buyers since they come from your actual customers. This builds trust, awareness, and even inbound.

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We go a step further to help you capture demand by aggregating signals in how buyers engage with your content and talk about topics relevant to you. Filter it down to the right buyers and queue up thoughtful messages for outbound in your CRM or sequencing tool of choice and see high reply rates.

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Is Letterdrop for you?

You should talk to us if:

• you have product marketing down - you know who you sell to and why they buy

• you acquire customers through LinkedIn today - ads, content, or DMs

• there is a willingness for execs or sellers to build relationships with buyers

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Book a demo or shoot me a text if you'd like to talk strategy. I'm at ‪650-741-3728‬.

P.S. Not ready to chat yet? Connect or follow me on LinkedIn where I help CMOs think through their GTM.