A Guide to Content Marketing from Letterdrop

A blog and newsletter on content marketing. We teach you how to get people to read things and buy from you.

A Guide to Turning Sales Objections into Sales Collateral

How Marketing And Sales Can Collaborate to Create Sales Collateral that Closes Deals

Sales and marketing teams don't talk to each other and this is hurting your business. About 55% of marketers are unaware of which assets sales teams make use of most. And two-thirds of content curated for marketing goes unused. Sales representatives often show up to calls empty-handed unable to overcome sales objections. When faced with a sales objection, they don't have the right material ready to reference. Sales representatives are often forced to stale share sales collateral that doesn't answer a potential customer's specific question. Unconvinced, the lead is lost. This guide will show you how you can improve communication between sales and marketing so that companies can have better content ready to use as sales collateral and close more sales. What is Sales Collateral? Sales co

Shahrain K M

Oct 07 2021

8 min read

Top 8 Blog Post Templates to Fuel Your Writing Process

We studied hundreds of high-performing blogs to get to these 8 blog templates

Did you know that 84% of businesses have a content market strategy as of 2021? Surveys indicate that blog posts are one of the most effective forms of marketing content. If you’re a business owner or marketer who wants to make your blog posts stand out, this article is for you. Staring at a blank editor and starting from scratch not only makes writing challenging but is straight-up inefficient. You want to get a point across. Millions of blogs have been written already. Other marketers have figured out how to best format and convey content depending on your goals. Don't reinvent the wheel. Start with a template instead. Blog post templates allow writers to follow a specific structure. Say goodbye to writer’s block and improve the quality of your writing. We give over 8 top-performing blog

Shahrain K M

Sep 28 2021

13 min read

Write a High-Performing Blog Post With Content Outlines

How to write a content outline

Writing a blog post can be daunting. If you're going to start from a blank page with no structure, you can end up with a poor article that doesn't get to the point. Also, after hours of writing, you might also find your editors and reviewers unhappy with your work because you're not aligned. Adding a simple step to your writing process will solve your problems. In this guide, we'll show you how you can write a content outline before diving into writing your article to drastically improve your ability to write punchy posts that your team and audience will love. Why You Should Create a Content Outline Before Drafting Your Blog Post 1. You save time By creating a content outline before writing the actual article, you save time and stop writer’s block. You already know what you want to sa

Shahrain K M

Sep 18 2021

8 min read