Everything You Need to Know About Content Pillars

A Guide to Content Pillars

Any seasoned marketer who’s been in the game long enough will tell you that creating quality content is hard work. Recent reports published by the Content Marketing Institute revealed that the greatest challenge businesses face with marketing content has to do with content creation (63%). Content strategy difficulties come to a close second (51%).  By developing a well-thought-out content marketing strategy, your business can actually produce measurable results through content instead of aimlessly creating media that doesn’t bring you new business. A great way to concentrate your efforts is by organizing your content around content pillars. This is a focused content pool that helps visitors and search engines view your business as an authoritative source in your industry.  This guide will