A Guide to Content Marketing from Letterdrop

A blog and newsletter on content marketing. We teach you how to get people to read things and buy from you.

A Guide to Domain Authority, Topical Authority, and Page Authority

How do domain, topical, and page authority impact your page rankings

If you’ve set your sights on improving your website’s ranking on Google, you need to understand how Google measures your site. You can't improve what you can't measure after all. This article will show you how each plays a role in getting your website's pages ranked on Google. In particular, you need to learn about the three ways in which Google evaluates your site: 1. Domain authority 2. Topical authority 3. Page authority Domain Authority What is Domain Authority? Domain authority is a general measure of how your entire domain performs on searches, like letterdrop.com or allbirds.com. It isn't specific to a keyword but rather a measure of your site's overall health. What Influences Domain Authority? Some factors that influence domain authority are: 1. Age Google prefers sh

Shahrain K M

Nov 24 2021

7 mins read

Hosting your Blog on a Subdomain vs Subdirectory - What’s Better for SEO?

How does hosting your blog on a subdomain vs subdirectory impact SEO?

You want your website to rank on Google. You've got a fantastic blog with high-quality content published every week. But someone told you that there’s a difference between hosting your blog on a subdomain and a subdirectory. Both types of hosting impact your SEO (Search Engine Optimization) and how you rank on Google differently. This article tells you everything you need to know to make the right decision for your blog. What is the Difference Between Subdomain and Subdirectory? Subdomain: blog.acme.com Subdirectory: acme.com/blog What is a Subdomain? A domain is the internet address that signifies the location of a website. For example, letterdrop.com is the domain name for Letterdrop’s website. A subdomain is just a domain that's a child of another parent domain. api.letterdrop

Shahrain K M

Nov 18 2021

8 mins read

5 Reasons Your SaaS Startup Should Invest in Content Marketing Today

Build an inbound funnel for the long term

As the number of SaaS startups has grown, going to market has become more complex for early-stage founders. However, at the same time, I believe that the go-to-market motion is often an opportunity to differentiate and build moats. Content marketing is a powerful way to stand out from the crowd and fill your inbound funnel. Recently, I talked to a post-Series A founder who had a strong outbound motion via email but needed to grow faster and build an inbound funnel. I’ve often seen that founders don’t think about inbound marketing until the Series A or post-product market fit. In actuality, most startups would be better off focusing on the inbound funnel over the outbound funnel in the earliest stages. At my company, ContainIQ, a Kubernetes native monitoring and tracing platform, we've inve

Nate Matherson

Nov 15 2021

5 mins read