A Guide to Content Marketing from Letterdrop

A blog and newsletter on content marketing. We teach you how to get people to read things and buy from you.

A Guide to Writing a Blog Post with AI

How Can AI Help Marketers and Content Creators Explore New Ideas and Write Faster?

Writing technology has evolved from cuneiform writing using a stylus to the invention of moveable type to the first ballpoint pen to the word processor. AI writing is just another step. In this article, we're going to focus on writing blog posts and articles with AI. This type of content can be the primary driver of new customers to your business through SEO. AI can help content marketers overcome writer's block and go from blank page to a content brief. Or take it a step further and turn that brief into a long-form article. That would save your marketing team dozens of hours. Who would say no to that? AI is going to change the way content marketers write, and we can't ignore it. Start thinking about using AI to your advantage. Don't worry; it's not going to replace you. But you'll be at a

Parthi Loganathan

Jul 28 2022

7 mins read

Why You Shouldn't Cut Your Marketing Budget in a Downturn

Your Instinct During a Downturn May Be to Cut Back Your Marketing Budget. Wrong Move.

Marketing is an investment. When done right, it directly contributes to your topline revenue. Historically, in the face of a downturn, companies often panic and slash their spend, including on marketing, to stay afloat during a recession. That seems to make sense, right? Tighten your belt and batten down the hatches? What if I told you that a downturn is actually the time to step forward and shine? ‎You don't sell when people are panicking — you dig in and invest more. This is traditional investing advice. There's a land grab opportunity to buy assets (or acquire customers) for cheap when others are exiting the market out of fear. > “Be fearful when others are greedy, and greedy when others are fearful.” > —Warren Buffet In previous recessions, businesses that thrived took action early

Parthi Loganathan

Jul 05 2022

9 mins read

Is More Always Better? Backlink Quality vs. Quantity

Why Backlink Quality Matters More than Quantity

One way to improve your SEO and get your article on the front page of a Google search is to get more and better backlinks to it. But if you had to pick one strategy, is backlink quality or backlink quantity what you want? Quality vs. quantity of backlinks isn't an easy question to answer. Google isn't exactly forthcoming on exactly how its search algorithm assesses backlinks, so we rely on third-party tools that are empirically derived to reflect how we think Google is looking at search queries. If that sounds complicated, it is. You want to acquire links, but you also want valuable links. Let's unpack this so you can form actionable SEO strategies using backlinks. What Is A Backlink, And Why Does It Matter to Search Engines? You're pouring resources into creating content. As part of

Parthi Loganathan

Jun 15 2022

8 mins read