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Growth
3
min read
June 26, 2025

2 6sense Alternatives for 2025

Parthi Loganathan
CEO of Letterdrop, former Product Manager on Google Search

6Sense’s predictive models flag companies whose website traffic and ad clicks hint at buying intent.

This is helpful until you need to know who at these accounts are actually on your site.

If you landed here, you’re clearly looking for an alternative that hands your team contact-level intent.


What 6Sense Really Gives You

  • Account-level website & ad data. "Anonymous" pageviews from reverse-IP lookup and ad impressions roll up into a predictive buying-stage score.
  • AI scoring dashboards. Color-coded charts show which accounts are "Consideration," "Decision," or "Purchase."
  • Heavy ABM stack. Integrates with Marketo, Salesforce, and ad networks, but you still need separate tools for enrichment, content, and sequencing.
  • Enterprise pricing & lift. Expect five-figure contracts, a multi-month implementation, and ops bandwidth to keep the engine humming.

Great if you’re a mature ABM org that already has enrichment, content, and outreach dialed in and just want to fine-tune account prioritization.


#1 Letterdrop: Contact-Level Enrichment and Outbound on Autopilot

1. You get names, not just logos

Letterdrop captures person-level intent from your web and socials, so reps see “Samantha, Demand Gen Manager at Meta,” not “someone at Meta.”

Contact-level enrichment with Letterdrop


2. Prospects are segmented for you

Letterdrop is able to understand posts and categorize leads into unaware, problem-aware, product-aware, and solution-aware stages.

It then recommends you a contextual next step based on this.

Letterdrop scores and prioritizes warm activity by real relevance


3. This data is fed directly into your CRM and into outbound

Every interaction on your socials is synced to HubSpot or Salesforce; depending on funnel stage, Letterdrop is able to draft the first DM or email for you and fires through Apollo or Slack.


4. Letterdrop scales at a better price

6sense is, quite frankly, expensive to scale and for what you get.

Joshua Breslin from PawaPay switched over to Letterdrop from 6sense.


We've looked at things like 6Sense, but when you compare the value of like what we pay for Letterdrop versus what it would take to implement the likes of a 6Sense, it's worlds apart. We believe that value is incredibly high. — Joshua Breslin



Where 6Sense & Letterdrop Overlap

Both push intent signals into major CRMs so RevOps isn’t juggling CSVs.


#2 Bombora: Account-Level Surge Data for Classic ABM

Bombora’s Company Surge® scores aggregate third-party content research into weekly account rankings.

Perfect if you already own enrichment and outbound tools and only need to know which companies are in-market this quarter, but like 6Sense, you’ll still be guessing who inside the logo is interested.


A Surge report in Bombora
A report in Bombora



Final Thoughts

Pick 6Sense if you have a full ABM tech stack, deep ops resources, and only need smarter account prioritization.

Pick Bombora if you just want a lighter, weekly pulse on which companies are researching your space.

Pick Letterdrop if you want intent tied to real people and a turnkey workflow: content creation, signal capture, personalized outreach, and meeting booked, without gluing six tools together.


Ready to get contact-level data?

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