7 6sense Alternatives for 2025

6Sense’s predictive models flag companies whose website traffic and ad clicks hint at buying intent.

This is helpful until you need to know who at these accounts are actually on your site.

If you landed here, you’re clearly looking for an alternative that hands your team contact-level intent.

What 6Sense Really Gives You

• Account-level website & ad data. "Anonymous" pageviews from reverse-IP lookup and ad impressions roll up into a predictive buying-stage score.
• AI scoring dashboards. Color-coded charts show which accounts are "Consideration," "Decision," or "Purchase."
• Heavy ABM stack. Integrates with Marketo, Salesforce, and ad networks, but you still need separate tools for enrichment, content, and sequencing.
• Enterprise pricing & lift. Expect five-figure contracts, a multi-month implementation, and ops bandwidth to keep the engine humming.

Great if you’re a mature ABM org that already has enrichment, content, and outreach dialed in and just want to fine-tune account prioritization.

#1 Letterdrop: Contact-Level Enrichment and Outbound on Autopilot

Best for GTM teams that need to know which people are leaning in and want a turnkey workflow to engage them.

6sense is, quite frankly, expensive to scale and for what you get.

Joshua Breslin from PawaPay switched over to Letterdrop from 6sense.

We've looked at things like 6Sense, but when you compare the value of like what we pay for Letterdrop versus what it would take to implement the likes of a 6Sense, it's worlds apart. We believe that value is incredibly high. — Joshua Breslin

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#2 Bombora: Account-Level Surge Data for Classic ABM

Bombora’s Company Surge® scores aggregate third-party content research into weekly account rankings.

Perfect if you already own enrichment and outbound tools and only need to know which companies are in-market this quarter, but like 6Sense, you’ll still be guessing who inside the logo is interested.

#3 Demandbase One: Unified ABM, Advertising & Sales

A full “revenue OS” that merges account targeting, B2B DSP, personalization and sales alerts.

Key Features

• AI-powered account insights highlight the highest-value ICPs at every funnel stage.
• Purpose-built B2B DSP lets you run intent-based ads to specific roles inside target accounts.
• Sales intelligence & automatic activity sync pipe engagement data straight into your CRM so reps see real-time buying signals.
• Dynamic web personalization & journey analytics measure how ads and onsite experiences move accounts toward revenue.

#4 RollWorks: Predictive Targeting & Multi-Channel Ads

Great if you want look-alike account discovery and cross-channel orchestration without 6sense’s enterprise price tag.

Key Features

• Account discovery & predictive scoring surface unknown ICP-look-alikes based on historical win patterns.
• Journey Events & real-time alerts tell you exactly when an account moves from awareness to decision.
• Contact enrichment & CRM deanonymization pull titles, phones and socials so reps can act fast.
• Multi-channel campaign builder runs coordinated display, social and email plays from a single dashboard.

#5 Clearbit: Real-Time Enrichment & Routing

Ideal for marketing-ops teams that need fresh contact data, scoring and routing the moment someone interacts with your brand.

Clearbit is growing more and more obselete, though.

Key Features

• Form-shortening & enrichment auto-fills firmographic + contact fields, boosting conversion while keeping data clean.
• Buying-intent signals & lead scoring help reps prioritize visitors who look ready to buy.
• Copilot AI workspace summarizes CRM records, preps sales call briefs and even spins up pipeline tasks.
• Credit-pack pricing (100–10 000 credits) lets smaller teams start for as little as ~$30/month.

#6 Cognism: GDPR-Compliant Data x Bombora Intent

Cognism pairs phone-verified “Diamond Data®” contacts with Bombora intent so reps can call the actual humans showing interest, not just the logo.

Key Features

• Phone-verified mobile numbers & Diamond Data® deliver 87 % connect rates and eliminate hard-bounce headaches.
• 12 Bombora intent topics (plus 100 add-ons)—more breadth than 6sense’s 10 default topics.
• Sales Companion UI with ChatGPT-style search for instant prospect lists.
• Unrestricted export + instant CRM enrichment at the contact level; no credit-based scarcity.
• Full GDPR / CCPA compliance and global data coverage (EMEA, NAM, APAC).

#7 ZoomInfo: Massive Database & Visitor-Tracking Intent

ZoomInfo layers one of the world’s largest B2B contact databases on top of website-visitor deanonymization and buyer-intent streams.

Key Features

• Real-time account & contact profiles (revenue, technographics, head-count, etc.) to power precise targeting.
• Website Visitor Tracking & Form Optimization turn anonymous traffic into named prospects.
• Digital advertising + buyer-intent feeds let Marketing retarget and Sales pounce the moment interest spikes.
• Tiered packages by function (Sales, Marketing, Talent) so teams can bolt on only the modules they need.

Final Thoughts

Pick Letterdrop if you want intent tied to real people and a turnkey workflow: content creation, signal capture, personalized outreach, and meeting booked, without gluing six tools together.