2 Best Bombora Alternatives

Bombora’s Company Surge® scores tell you that a company (say, “Meta Platforms”) has been researching content on your topic this week. Useful, until you have to figure out who inside Meta is doing the research.

Since you’re reading this, you’re probably looking for a solution that tells you who on the buying team to contact.

What Bombora Actually Does for You

• Aggregates third-party research. Pulls anonymous page-view data from a B2B publisher co-op and rolls it up to the domain level.
• Refreshes weekly. Company Surge scores update once every seven days, which is great for quarterly planning.
• Drops straight into your CRM. Native connectors for HubSpot, Salesforce, Marketo, Adobe Experience Cloud, etc. But the data stops there: you need enrichment and sequencing tools to do the rest.
• Priced for ABM budgets. Subscriptions start in the low four figures per month and rise quickly as you expand topics or refresh frequency.

If you already have a sophisticated ABM motion and just want to know which companies to nudge this quarter, Bombora fits.

#1 Letterdrop: In-Market Accounts and Who to Contact

We're throwing our hat in the ring since we tell you who on the buying team to contact.

1. You get a buying team, not just a logo

Letterdrop flags accounts showing signs of an active evaluation and suggests who on the buying team to contact, so reps see “Demand Gen Manager at Meta,” not just “someone at Meta.”

2. Prospects are segmented for you

Letterdrop categorizes in-market accounts into unaware, problem-aware, product-aware, and solution-aware stages.

It then recommends you a contextual next step based on this.

3. This data is fed directly into your CRM and into outbound

In-market accounts and their contacts are routed to the right rep in HubSpot, Salesforce, Apollo, or Slack, with a recommended play based on funnel stage.

Where Bombora and Letterdrop Overlap

Both push intent signals into major CRMs so rev-ops isn’t wrangling CSVs.

#2 6sense: ABM Suite with Predictive Scoring

6sense layers Bombora-style account intent with first-party web traffic and advertising data, then uses AI to predict which accounts will enter a buying cycle.

You’ll get deep dashboards, advertising retargeting, and Marketo/SFDC integrations, but like Bombora, most insights stay at the firm level, and contact data often relies on third-party enrichment.

Great for teams that want an all-in-one ABM control room and have ops resources to wire up enrichment, sequencing, and content creation.

The Verdict

Choose Bombora or 6sense when you already have enrichment and outreach covered and just need a prioritized account list for your ABM playbook.

Choose Letterdrop when you want intent tied to the right buyers on each account and the turnkey workflow: signal → personalized email → booked meeting, all in one place.