2 Best Bombora Alternatives

Bombora’s Company Surge® scores tell you that a company (say, “Meta Platforms”) has been researching content on your topic this week. Useful, until you have to figure out who inside Meta is doing the research.

Since you’re reading this, you’re probably looking for a solution that gives you contact-level enrichment.

What Bombora Actually Does for You

• Aggregates third-party research. Pulls anonymous page-view data from a B2B publisher co-op and rolls it up to the domain level.
• Refreshes weekly. Company Surge scores update once every seven days, which is great for quarterly planning.
• Drops straight into your CRM. Native connectors for HubSpot, Salesforce, Marketo, Adobe Experience Cloud, etc. But the data stops there: you need enrichment and sequencing tools to do the rest.
• Priced for ABM budgets. Subscriptions start in the low four figures per month and rise quickly as you expand topics or refresh frequency.

If you already have a sophisticated ABM motion and just want to know which companies to nudge this quarter, Bombora fits.

#1 Letterdrop: Contact-Level Signals and Outbound on Autopilot

We're throwing our hat in the ring since we give you contact-level enrichment.

1. You get names, not just logos

Letterdrop captures person-level intent from your web and socials, so reps see “Samantha, Demand Gen Manager at Meta,” not “someone at Meta.”

2. Prospects are segmented for you

Letterdrop is able to understand posts and categorize leads into unaware, problem-aware, product-aware, and solution-aware stages.

It then recommends you a contextual next step based on this.

3. This data is fed directly into your CRM and into outbound

Every interaction on your socials is synced to HubSpot or Salesforce; depending on funnel stage, Letterdrop is able to draft the first DM or email for you and fires through Apollo or Slack.

Where Bombora and Letterdrop Overlap

Both push intent signals into major CRMs so rev-ops isn’t wrangling CSVs.

#2 6sense: ABM Suite with Predictive Scoring

6sense layers Bombora-style account intent with first-party web traffic and advertising data, then uses AI to predict which accounts will enter a buying cycle.

You’ll get deep dashboards, advertising retargeting, and Marketo/SFDC integrations, but like Bombora, most insights stay at the firm level, and contact data often relies on third-party enrichment.

Great for teams that want an all-in-one ABM control room and have ops resources to wire up enrichment, sequencing, and content creation.

The Verdict

Choose Bombora or 6sense when you already have enrichment and outreach covered and just need a prioritized account list for your ABM playbook.

Choose Letterdrop when you want the intent tied to actual people and the turnkey workflow: content → signal → personalized DM/email → booked meeting, all in one place.