How to Turn Gong Calls into LinkedIn Content

Whether you're a marketer or in sales, your sales calls have all the material you need for LinkedIn posts that help drive the needle.

Since Gong is a team favorite, here's how you can both manually and automatically turn Gong call insights into content on LinkedIn.

How to Manually Turn Gong Calls into Content

Gong has an extensive filtering system that allows you to pinpoint key terms mentioned in calls, helping you find:

• customer objections
• product questions
• competitor mentions, etc

You can also save calls with key moments to your library to keep track.

Once you have your insights, you can draft up your LinkedIn posts on your own — alternatively, you could use tools like ChatGPT to get you there faster.

Automatic Gong to LinkedIn Post with Letterdrop

Alternatively, you can let Letterdrop auto-generate Gong call insights into compelling LinkedIn posts in under four minutes.

It also integrates with tools like Fathom and Chorus.

With our social selling Chrome extension, this happens natively in LinkedIn — you get:

• Post suggestions based on customer calls
• A free-style option where you can talk into the tool, and it can interview you
• Post suggestions based on uploaded media (transcripts, videos, and URLs)

The tool can then help you refine the post via better CTAs, hooks, and a better takeaway.

Here are some examples of successful posts generated by Letterdrop. If you want to learn more, check out our guide on using sales calls as a marketer.