CFO?
This letter is for you

I’ll get straight to what every CFO cares about: return on capital and time. This is a fast payback growth lever you haven’t budgeted for (yet).

Traditional Program Typical Fully-Loaded Cost Hard Reality in 2025
Digital ads $150-$250 CPM after agency fees + creative CPCs up 35 % YoY, opt-out & ad-block rates climbing. CAC ballooning.
New BDR hire $110k–$140k/yr (salary, tools, benefits, ramp) Payback >12 mo. Rep turnover ~18 mo. Pipeline resets with each exit.
Flagship event booth $75k-$250k per show (space, travel, swag) 3–6-month cycle to see pipeline; <5 % of scans turn into ops.

How Letterdrop pays for itself

1. Find the warmest buyers automatically
We surface leads already talking about the problems you solve poised to want to take a meeting with you.

2. Trigger perfectly-timed outreach
When a decision-maker shows intent, Letterdrop drafts the below-the-line and above-the-line emails/DMs so reps hit send instead of spending hours doing manual research and writing - time they could be spending on the phones instead.

3. Measure every touch back to revenue
A lot of marketing leads to valuable impressions that aren't trackable. We can't change that. But our Salesforce and HubSpot integrations can give you a peek into how your team is growing it's network with qualified buyers, touch points with them, and positive replies that lead to booked meetings.

4. Dedicated implementation support

You don't want to buy shelf-ware that doesn't get used. We don't want to sell it. We only suggest a partnership if you have the internal motivation to make it happen. We would actually appreciate if you pressure test your Marketing, Sales, and RevOps team to make sure they're serious about pipeline creation and not buying another shiny toy.

Model it yourself

We put together a model to help you estimate the pipeline impact yourself. Make a copy of our template here.

Why this beats “just spend more”

I get that you have a spreadsheet that tries to draw a straight line from paid media spend or BDR hiring to revenue. We both know it doesn't work that way.

  • Ads stop the moment the card is off file. Earned social reach keeps compounding for months after a post.
  • BDRs churn so it makes sense to automate as many playbooks as you can independent of them.
  • Events are single-shot; Letterdrop runs every day, finding buyers while your team sleeps.

Hear the ROI argument from existing customers:

Risk-free

We offer 30 day opt outs on our contracts so you can feel comfortable that we're trying to help you build healthy pipeline long term. I promise it will be one of your best ROI experiments to date.

Results from other customers whose CFOs said yes

Booked meetings with Fortune 500s

4 AEs posting customer pain points and social selling led to booking 75% of their dream accounts

Read the case study
75%

Target accounts

booked meetings using Letterdrop

20x

Engagement from buyers

from 4 AEs posting than company account

$150k closed in 3 weeks

Warm leads are identified and piped directly to Clay and Slack for AEs to reach out and book meetings

Listen to testimonial
3

closed deals

identified as churning off competitors in 3 weeks

$200k

pipeline

booked in 3 weeks