Best ABM Tools for GTM Teams in 2026

Account-Based Marketing (ABM) works best when teams stop guessing which accounts matter and start acting on real buying signals.

Modern ABM tools help revenue teams:

• identify which target accounts are showing intent
• understand where buyers are in their evaluation journey
• coordinate sales and marketing action around the same accounts

But not all ABM platforms solve the same problem. Some focus on account-level intent and advertising. Others help sales teams act on signals and create pipeline directly.

Below are the best ABM tools GTM teams use in 2026, starting with the platform built to turn account-level signals into sales-ready opportunities.

1. Letterdrop: Account Signals → Sales-Ready Outbound

Best for: ABM programs focused on pipeline creation, not just awareness

Letterdrop supports ABM by helping teams identify which target accounts are actively evaluating solutions and routing those opportunities directly to sales with context for timely outreach.

This includes drafting outbound automatically based on this context.

Instead of relying solely on anonymous intent scores or ads, Letterdrop:

• surfaces contact-level accounts beginning to explore vendors in your category
• filters and prioritizes based on ICP and relevance
• enriches opportunities and delivers them into CRM
• provides context so reps know why the account matters now

This makes Letterdrop especially effective for sales-led or hybrid ABM motions, where pipeline creation is the primary goal.

Why it stands out

Most ABM tools focus on account awareness. Letterdrop focuses on account action.

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2. 6sense

Best for: Enterprise ABM and account prioritization

6sense is one of the most widely adopted ABM platforms, using third-party intent and predictive analytics to identify accounts researching topics related to your category.

Teams use it to:

• stage accounts by buying readiness
• align sales and marketing plays
• run coordinated advertising and outbound

Limitations

• Signals are anonymous and account-level
• Sales teams still need to determine who to contact and how to engage

3. Demandbase

Best for: Full-funnel ABM orchestration

Demandbase combines firmographics, technographics, and intent data to power ABM programs across advertising, sales, and analytics.

Where it fits

• Enterprise marketing teams
• Complex, multi-channel ABM programs

Limitations

• Heavyweight platform
• More focused on orchestration than direct sales activation

4. RollWorks

Best for: Mid-market ABM teams

RollWorks offers account targeting, intent signals, and advertising in a more approachable package than enterprise-only platforms.

Where it fits

• Marketing-led ABM programs
• Coordinated ads + sales outreach

Limitations

• Account-centric
• Limited context for sales conversations

5. Terminus

Best for: ABM execution and measurement

Terminus focuses on helping teams run and measure ABM campaigns, particularly through account-based advertising and engagement analytics.

Where it fits

• Teams running established ABM plays
• Marketing and RevOps alignment

Limitations

• Less emphasis on early buying signals
• Requires other tools for sales activation

6. HubSpot (ABM Features)

Best for: CRM-native ABM coordination

HubSpot includes ABM functionality such as target account tracking, reporting, and automation inside its CRM and marketing hubs.

Where it fits

• Teams already standardized on HubSpot
• Lighter-weight ABM motions

Limitations

• Relies on other tools for intent discovery
• Limited native account signal depth

Best ABM Tools Compared

Final Thoughts

Most ABM tools help teams organize accounts.

Fewer help them create pipeline from those accounts.

If your ABM strategy depends on identifying which target accounts are actively evaluating solutions and delivering those opportunities directly to sales, Letterdrop is built for that motion.