12 Best LinkedIn Automation Tools

TL;DR:

• LinkedIn automation tools like Letterdrop, LinkedIn Helper, and Salesflow can help save time and reach more prospects.
• Be cautious of account suspension due to high messaging volume and opt for SOC-2 compliant tools.
• Personalize messages for genuine value and expert positioning with tools like Crystal.
• Automate messaging, profile visits, and endorsements with tools like Dux-Soup and Octopus CRM.
• Consider tools like Expandi and Meet Alfred for advanced scheduling, analytics, and multi-channel outreach.

It's difficult to individually message the thousands of prospects you're chasing on LinkedIn to close deals. We get it.

Tools do exist for automating your LinkedIn messages and campaigns (used, of course, at your own risk.)

1. Letterdrop

G2 Review Score: 4.9/5

Letterdrop integrates LinkedIn automation into its social selling features, enabling you to show up consistently as a credible thought leader in your industry.

What sets it apart from other automation tools is that it helps you create defensible content from real data and is SOC-2 compliant for all engagement automation.

Key Features:

• Automate your connection requests safely.
• Automates Engagement: Letterdrop can automate likes, comments, and reposts from your team through an approval system to help amplify posts.
• Automate Posts from Sales Calls and URLs: It can generate defensible LinkedIn posts based on real customer questions during sales calls or key information from video and blog URLs. You can set up templates, too.
• Secure and Compliant: Letterdrop uses SOC-2 standards and works through LinkedIn's APIs, making it the most secure tool on this list.

2. LinkedIn Helper

G2 Review Score: 4.0/5

LinkedIn Helper is a popular LinkedIn automation tool designed to automate LinkedIn messaging, connection requests, and profile visits. It includes features for setting up message sequences and endorsing skills.

Key Features:

• Automates Connection Requests and Messages: Easily set up sequences and manage large-scale outreach campaigns. You can also set daily limits to avoid spam detection.
• Customizable Campaigns: Tailor your campaigns with multiple messaging options.
• Profile Visits and Endorsements: It can also automate profile visits and skill endorsements to boost visibility.

Key Features:

• Automates Messages and Connection Requests: Easily set up message sequences and manage large-scale outreach campaigns. You can also set a daily limit to avoid spam detection.
• Customizable Campaigns: Tailor your campaigns with multiple options for messaging.
• Profile Visits and Endorsements: It can also automate profile visits and skill endorsements to boost visibility.

3. Salesflow

G2 Review Score: 4.7/5

Salesflow is a cloud-based tool tailored for B2B sales teams to automate LinkedIn outreach. It helps users create and manage message campaigns efficiently.

Key Features:

• Automates LinkedIn Messaging: Efficiently manage and automate your LinkedIn messaging to reach more in your network.
• Smart Filters and Analytics: Use advanced filtering options and track performance with detailed analytics.
• Integration with LinkedIn Sales Navigator: Seamlessly integrate with LinkedIn Sales Navigator for better targeting.

4. Dux-Soup

G2 Review Score: 4.1/5

Dux-Soup automates LinkedIn activities such as sending connection requests, messages, and profile visits. It operates as a browser extension, making it easy to integrate into your daily workflow.

Key Features:

• Automates Messages and Profile Visits: Schedule and send automated messages, and visit profiles to increase engagement.
• Performance Tracking: Monitor the effectiveness of your campaigns with built-in analytics.
• User-Friendly Interface: Easy to set up and customize for personalized outreach.

5. Expandi

G2 Review Score: 4.8/5

Expandi is a robust cloud-based LinkedIn automation tool ideal for managing larger outreach campaigns. It offers features to personalize messages and automate follow-ups, too.

Key Features:

• Automates Personalized Messaging: Send personalized messages based on detailed audience targeting.
• Advanced Scheduling and Analytics: Schedule messages and analyze campaign performance with ease.

6. Zopto

G2 Review Score: 4.2/5

Zopto is a user-friendly LinkedIn automation center well-suited for sales teams and recruiters looking to expand their networks.

Key Features:

• Automates LinkedIn Messaging: Manage personalized LinkedIn campaigns and send automated messages within safe limits.
• Detailed Analytics and Reporting: Gain insights into your campaigns with high-level analytics and reporting tools.

7. Octopus CRM

G2 Review Score: 4.2/5

Octopus CRM offers a suite of LinkedIn automation features, including the ability to automate endorsements.

Key Features:

• Automates Messaging Sequences: Set up and automate message sequences.
• LinkedIn Activity Automation: Automate profile visits, endorsements, and connection requests.
• Funnel Management: Create and manage LinkedIn lead generation funnels with a clear overview in your dashboard.

8. Meet Alfred

G2 Review Score: 4.4/5

Meet Alfred is an all-in-one LinkedIn automation tool that supports multi-channel messaging and outreach, including LinkedIn.

Key Features:

• Automates LinkedIn Messaging: Automate follow-up messages and manage complex messaging sequences across LinkedIn.
• Multi-Channel Outreach: Integrate and manage messaging across LinkedIn, email, and Twitter from one platform.
• Campaign Analytics: Track and analyze the performance of your outreach campaigns across channels.

9. PhantomBuster

PhantomBuster is a popular and rather robust tool that's capable of helping you scrape LinkedIn for leads and of automating your LinkedIn messaging.

G2 Review Score: 4.5/5

Key Features:

• Automates Messaging and Outreach: Use pre-built automations to send personalized messages and follow-up sequences on LinkedIn.
• Data Extraction and Enrichment: Extract and enrich data from LinkedIn to build detailed prospect lists.
• Flexible Automation Workflows: Create custom workflows to automate various LinkedIn activities.

10. Crystal

G2 Review Score: 4.2/5

Crystal is an unusual tool when it comes to LinkedIn automation. It helps personalize your messaging by analyzing the "personalities" and online behaviors of your prospects.

Key Features:

• Personality-Based Messaging: Tailor your messages based on profile-specific insights.
• LinkedIn and Sales Navigator Integration: Integrate seamlessly with LinkedIn and Sales Navigator for better research.
• Behavioral Recommendations: Receive recommendations on how to approach and interact with your contacts based on their profile bios.

11. Taplio

G2 Review Score: 4.3/5

Taplio is a LinkedIn automation tool that helps you find viral posts across LinkedIn for you to mimic, making it ideal for those focused on content visibility.

Key Features:

• Viral Content Suggestions: Helps you find popular posts to mimic for greater visibility.
• Carousel Creation: Automatically creates carousels from URLs, making it a standout feature for Taplio.
• Engagement Automation: Generates replies and tracks who liked and commented on your posts.

12. HeyReach

G2 Review Score: 4.2/5

HeyReach allows users to automate LinkedIn outreach across multiple accounts, ensuring maximum reach while claiming to adhere to LinkedIn policies.

Key Features:

• Auto-Rotate Through Multiple Accounts: Connect and manage multiple LinkedIn accounts, sending hundreds of invites per day by automatically rotating through them.
• Unified Inbox: Manage all conversations across numerous LinkedIn accounts in one centralized inbox, complete with tags, filters, and reminders.
• Agency-Tailored Reporting: Unlock insights in real-time, track campaign results, and view detailed performance metrics for each sender and sequence step.
• Integrations: Seamlessly integrate with your outbound stack, including tools like HubSpot, Pipedrive, and Zapier, ensuring smooth workflows.

Most LinkedIn Automation Tools Aren't Safe to Use

While the tools on this list can help you save a lot of time and effort, they do come at a possible price: account suspension.

The LinkedIn algorithm will find a high volume of messaging from your account suspicious — be careful to set daily limits.

Of course, it's always better to invest in tools that are SOC-2 compliant to avoid getting flagged as spam.

Don’t Just Automate — Add Value

If you use them responsibly, LinkedIn automation tools can save a lot of time and help you reach more prospects.

But your prospects aren't fools — they can smell a pitch from a mile away. You want to make sure your messages are of genuine value to people.

Letterdrop can help you automate social selling and engagement using insights rooted in sales calls. Reach out to us if you want to become seen as an expert in your field (and ultimately, book more meetings.)