Champion Job Change Alerts: Turn Every Career Move Into a Pipeline Opportunity

When a champion or key decision-maker changes jobs, it creates two simultaneous opportunities: a warm path to a new sale at their new company, and a retention risk at their old one. Most teams miss both because they have no systematic way to track when their key contacts move. Letterdrop's Champion Job Changes feature monitors every movement across your contact database and alerts the right rep immediately — with context and a suggested outreach message already prepared.

Why Champion Job Changes Are Your Warmest Leads

A champion who trusted your product, advocated for it internally, and helped implement it is your warmest possible lead when they arrive at a new company that fits your ICP. They already understand the problem. They already know your solution. They have already overcome the internal change management hurdle at least once. Reaching out within the first 30 days of their new role — before they are consumed by onboarding priorities and before competing vendors find out they moved — is one of the most predictable paths to a new deal in B2B sales.

The Retention Risk You Cannot Afford to Miss

When a champion leaves an existing customer account, the relationship your company has with that account changes immediately. The new person in that role has no history with your product, no emotional investment in its success, and no reason to renew the contract if a competitor reaches them first. Letterdrop's champion job change monitoring gives your CS team early warning so they can proactively build a new relationship with the incoming stakeholder before renewal conversations begin.

How Letterdrop Monitors Job Changes

Letterdrop continuously monitors your entire contact database — customers, prospects, past champions, key influencers — for job changes. When a contact moves to a new role at a company that fits your ICP, Letterdrop routes an alert to the right rep or CSM. The alert includes the contact's new role and company, the context of the previous relationship, and a suggested outreach message that re-opens the trusted conversation naturally.

The Message That Opens a New Chapter

The outreach Letterdrop drafts for champion job changes is specifically designed to re-open a trusted relationship at a new company — not to cold-pitch. It references the original relationship, acknowledges the new role, and offers to help the champion achieve similar results at their new company. This tone is warmer, more credible, and far more likely to result in a meeting than a standard cold introduction.

Using Champion Tracking for Territory Intelligence

Champion job changes also provide territory intelligence. When a champion moves from one of your accounts to a company that is not yet in your pipeline, that is a signal worth acting on. When a champion from a competitor moves to a company on your target account list, that is an even stronger signal. Letterdrop surfaces all of these patterns automatically so no meaningful job change goes unnoticed.

Frequently Asked Questions

How frequently does Letterdrop check for job changes? Letterdrop monitors for job changes continuously and surfaces alerts as soon as a change is detected. High-priority alerts — changes at key customers or dream accounts — are delivered via Slack in real time.

How far back in my contact history does Letterdrop look? Letterdrop monitors your entire contact database, including historical customers and past prospects, not just current active opportunities. Some of the most valuable job change alerts come from contacts you closed 18 months ago.

What if the champion moves to a company outside my ICP? Letterdrop filters job change alerts against your ICP. If a champion moves to a company that does not fit your ICP, the alert is suppressed. You only receive alerts for moves that represent genuine pipeline opportunities.

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