Outbound Template for Champion Job Changes

When someone who previously evaluated, used, or advocated for your product (aka, a champion) moves, a few things are usually true:

• They already understand your category
• They’ve seen outcomes (good or bad) first-hand
• They’re often tasked with “bringing better vendors” into the new org
• They influence decisions earlier than cold prospects

That makes champion job changes one of the warmest outbound opportunities in B2B.

And yet, most teams either:

• find out too late, or
• send a generic “Congrats on the new role!” note that goes nowhere

This guide breaks down:

1. High-performing outbound templates you can use
2. How teams handle champion job changes manually today
3. How modern teams make this reliable, timely, and repeatable

Outbound Templates for Champion Job Changes (Use These Today)

Below are field-tested templates you can use right now.

Each one matches a different moment in the champion’s transition.

Template 1: Immediate Warm Re-Entry (New Role, First 30 Days)

Best when:

You had a strong prior relationship and clear problem alignment.

Subject: Congrats on the new role at {{company}}

Hey {{first_name}}, congrats on the move to {{company}}.

When we last spoke at {{previous_company}}, you were working through {{specific_problem}} and mentioned {{relevant_context}}.

Curious if that problem is showing up again in your new role, or if priorities look different this time around.

Either way, great to see where you landed - happy to reconnect.

Why it works:

• References shared history
• Avoids pitching
• Invites a low-pressure reply

Template 2: Settled-In Check-In (30–90 Days Later)

Best when:

You want to avoid catching them mid-onboarding.

Subject: Quick check-in

Hey {{first_name}},

You’ve probably had a few months to get your feet under you at {{company}} now.

When you were at {{previous_company}}, {{pain_point}} was something you were actively trying to solve - especially around {{specific_area}}.

If that’s becoming relevant again, happy to share what we’ve learned since we last spoke.

No rush either way.

Why it works:

• Anchors back to a known pain
• Feels consultative, not opportunistic

Template 3: Customer → New Logo Expansion

Best when:

A former customer or power user moves to a net-new account.

Subject: Carrying wins forward

Hey {{first_name}},

Saw you joined {{company}} - congrats.

At {{previous_company}}, you were closely involved with {{specific_outcome}} and {{measurable_result}}.

Curious whether similar initiatives are on your roadmap this year, or if {{company}} is tackling different priorities altogether.

Either way, great to reconnect.

Why it works:

• Positions them as the expert
• Frames the conversation around wins
• Avoids selling into uncertainty

Template 4: Multi-Thread Opportunity (Champion Joins Target Account)

Best when:

Multiple former stakeholders land at the same new company.

Hey {{first_name}},

Noticed you and {{other_contact}} both landed at {{company}} - small world.

When we worked together previously, {{theme_or_problem}} came up often across the team.

If that’s something {{company}} is thinking about this year, happy to share what we’ve seen work elsewhere.

Either way, congrats on the move.

Why it works:

• Signals relevance beyond one person
• Opens the door to broader conversations
• Avoids pushing for meetings too early

How Teams Track Champion Job Changes Today

Most sales teams rely on some mix of:

• LinkedIn Sales Navigator job change alerts
• CRM notes like “champion left” or “moved companies”
• Memory (“I think Sarah went to Stripe?”)
• Occasional UserGems / enrichment notifications

When it works, it looks like this:

1. A rep notices a champion changed jobs
2. They remember (or hunt down) old notes
3. They draft a one-off message
4. They guess when to send it

Why Most Champion Job Change Outreach Still Underperforms

Even with solid templates, teams still struggle because:

• Job changes aren’t consistently surfaced
• Prior context isn’t carried forward
• Reps forget to follow up
• Timing is guessed, not intentional

Champion job changes aren’t a copy problem.

They’re an execution and timing problem.

Turning Champion Job Changes into a Reliable Pipeline Motion

High-performing teams treat champion movement as a signal-to-action workflow, not a one-off task.

Letterdrop helps teams operationalize champion job changes without adding manual work.

With just 30 mins of setup, teams can:

• Detect when former champions change roles or companies
• Filter for roles and accounts worth selling to
• Preserve context from past conversations
• Get automatic drafts of thoughtful outbound messages for review
• Route drafts into existing CRM or engagement tools

Every message is anchored in what actually mattered last time.

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Final Thoughts

Champion job changes are one of the few outbound moments where buyers expect to hear from you.

The difference between pipeline created and pipeline missed usually comes down to:

• timing
• context
• consistency

You can run this manually.

Many teams do.

But if you want this to happen every time, without depending on hero reps or perfect memory, you can reach out to us.