Competitor Monitoring: Intercept Competitive Deals Before They Close

Competitor monitoring gives your revenue team visibility into when prospects are actively evaluating your competitors — and delivers that intelligence as specific, actionable leads your reps can act on before the decision is made. It is one of the highest-ROI capabilities in B2B sales because it converts deals you would otherwise lose into deals you have a chance to win.

Letterdrop makes this possible at scale by detecting public buying signals tied to live competitor sales cycles and delivering contact-level opportunities to your reps daily — with context and suggested outreach already prepared.

What Competitor Monitoring Actually Tells You

You will never see your competitor's Salesforce. But their buyers' public activity is visible, and that activity correlates with live sales cycles in detectable patterns. Letterdrop tracks this public activity and identifies which prospects are warming up to your competitors — with roughly 70% accuracy — well before those deals close.

Think of it as a shadow CRM for your competition. You cannot see their pipeline, their stages, or their deal values. But you can see which of your target accounts are showing signs of active evaluation, and you can reach those accounts with a timely, relevant message while there is still time to influence the outcome.

Why Proactive Competitive Strategy Wins More Deals

Teams that monitor competitive signals and respond proactively win significantly more deals than teams that learn about competitive threats during late-stage discovery calls. When a rep reaches a buyer who is already deep into evaluating a competitor, they are playing defense — trying to displace a vendor who has had weeks to build trust and set evaluation criteria. When a rep reaches a buyer at the beginning of a competitive evaluation, they are playing offense — with the opportunity to shape how the buyer thinks about the problem entirely.

How Letterdrop Monitors Your Competitors

Setup is simple: tell Letterdrop which competitors matter to your business. Letterdrop then detects public buying activity tied to those competitors across your ICP and named account list. When a signal fires, your rep receives a named contact at the evaluating company, the signal context, and a suggested outreach message in their CRM or Slack. Updated daily, no guesswork, no cold starts.

Results From Letterdrop Customers

One customer booked 4 deals and $200k in pipeline in 3 weeks from competitor monitoring signals. Another identified 3 customers churning to competitors in 3 weeks and intervened before the switch was final. A third booked meetings with 75% of their dream target accounts using a combination of competitor and social listening signals. These results are possible because the outreach arrives at exactly the right moment — not too early to be relevant, not too late to matter.

Using Competitor Monitoring for Customer Retention

Competitor monitoring is not just for new business. When Letterdrop detects signals suggesting an existing customer is evaluating a competitor, your CS or account management team receives an early warning so they can reach out proactively — before the customer is already deep into a competing evaluation.

Frequently Asked Questions

Does Letterdrop track all competitors or only the ones I specify? You specify which competitors Letterdrop monitors. This ensures the signals you receive are relevant to your specific competitive landscape.

How fresh is the competitive intelligence? Letterdrop updates competitive signals daily. You receive fresh opportunities every morning, not week-old data.

Can I see which of my accounts are most at risk from competitive evaluation? Yes. Letterdrop surfaces this as part of its account activity monitoring, showing you which named accounts are showing competitive evaluation signals at any given time.

See Who Is Warming Up to Your Competitors Right Now — Book a Demo