Contact-Level Intent Data: Know Exactly Who to Reach Out to and Why

Account-level intent data tells you a company might be buying. That is useful, but it leaves the hardest question unanswered: who specifically should your rep reach out to, and what should they say? Contact-level intent data answers both questions by surfacing the specific individual at the account who is showing buying behavior — along with the context and a ready-to-approve outreach message.

Letterdrop delivers all of its signals at the contact level. Every opportunity includes a named person, their job title, their company, the signal that triggered the alert, and a suggested outreach draft personalized to that signal. Reps receive warm leads they can act on immediately, not a list of companies to research.

Account-Level vs. Contact-Level Intent: Why the Difference Matters

Most intent data platforms operate at the account level. They tell you that Acme Corp is researching "sales engagement software" based on IP-level topic consumption. Your rep then has to figure out who at Acme Corp is driving that research, reach out cold, and hope they found the right person. The conversion rate from account-level intent to booked meeting reflects this uncertainty.

Contact-level intent skips this gap entirely. Instead of surfacing a company, it surfaces a person — the individual who is publicly showing buying intent right now. This means your rep's first message lands with a specific, credible reason that the recipient can immediately recognize as relevant to their situation. That is why contact-level signals consistently produce higher reply rates than account-level signals.

Where Letterdrop Gets Contact-Level Intent

Letterdrop derives contact-level intent from four signal sources:

Competitor evaluations: Public activity at a company that correlates with evaluating your competitors is matched to specific individuals at that company — named contacts your rep can reach out to today.

Social listening: When a specific person posts publicly about a problem your product solves or asks for vendor recommendations, Letterdrop identifies that person by name and role and surfaces them as a contact-level lead.

Champion job changes: When a specific individual — a past customer or champion — moves to a new company that fits your ICP, Letterdrop delivers that person's new contact details and the context of the previous relationship.

Closed/lost revival: When a closed/lost deal is worth reviving, Letterdrop identifies the specific contact to re-engage — the person who was involved in the original evaluation — and drafts an outreach message personalized to the original conversation.

What Contact-Level Intent Data Looks Like in Practice

A rep logs into Salesforce on a Tuesday morning and sees three new leads Letterdrop has added overnight. Each one includes a name, title, company, the specific signal that triggered the lead, and a drafted outreach message. The rep reviews, makes light edits to two of them, approves all three, and sends from their existing sales engagement platform. Total time spent: under 15 minutes. Total cold research required: zero.

Frequently Asked Questions

How does Letterdrop identify specific individuals from public signals? Letterdrop matches public buying behavior to named individuals using a combination of public profile data, conversation context, and ICP matching. The result is always a named contact, not an anonymous account.

Is contact-level intent data compliant with privacy regulations? Letterdrop monitors publicly available signals and publicly available professional information. No private data is accessed or processed.

What enrichment data comes with each contact? Each contact Letterdrop surfaces includes their name, job title, company, enriched firmographic data about the company, the specific signal that triggered the lead, and a suggested outreach message.

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