Conversational Intent Platform: Mine Your Past Conversations for Future Pipeline

Every sales conversation your team has had contains clues about future revenue. A prospect who said "come back in Q3 when our budget resets" is a timed opportunity. A deal that went dark because "we just signed a two-year contract with a competitor" is a revival waiting to happen. A closed/lost account where the champion mentioned they'd reconsider if the CEO changed — that's a signal worth monitoring.

A conversational intent platform extracts these signals from your existing conversation data — call recordings, CRM notes, email threads — and surfaces them as actionable opportunities at exactly the right moment. Letterdrop does this automatically, then drafts the outreach for your reps to approve and send.

What Is Conversational Intent?

Conversational intent refers to the buying signals embedded in how prospects have communicated with your team. Unlike third-party intent data, which infers intent from IP-level topic research, conversational intent is derived from what prospects literally said — their timeline, their constraints, their competing priorities, and the specific reasons a deal went dark.

This is often the richest source of buying intelligence available to a sales team, and most teams never systematically exploit it. The data exists in call recordings, email history, and CRM notes. The challenge is extracting actionable signals from it at scale without every rep manually reviewing hundreds of past conversations.

How Letterdrop Extracts Conversational Intent

Letterdrop's Closed/Lost Revival feature scans your CRM, call recordings, and email threads to understand the context behind every deal that went dark. It categorizes deals by the type of loss reason — timing, budget, contract timing, competitive displacement, or champion departure — and then monitors for the conditions that would make re-outreach timely and credible.

When conditions change, Letterdrop surfaces the deal as a revival opportunity. The outreach draft it generates is grounded in the original conversation — referencing the specific timing or constraint the prospect mentioned — rather than being a generic follow-up. This context is what makes revival outreach land.

The Revenue Impact of Conversational Intent

Customers using Letterdrop's revival workflows recover roughly 15% of their closed/lost pipeline. One customer booked meetings with 3 closed/lost accounts in 3 weeks and generated $200k in pipeline. The reason these results are possible is that the outreach does not feel cold — it feels like a natural continuation of a real relationship, timed to a moment when the original objection no longer applies.

Beyond Closed/Lost: Conversational Signals Across the Full Funnel

Conversational intent is not just relevant for closed/lost recovery. The same principles apply to active deals that have gone quiet, accounts that have been sitting in an early stage for too long, and customers approaching renewal who have expressed interest in expanding. Letterdrop surfaces signals across all of these scenarios so your team always knows which conversations are worth picking back up today.

Integrated Into Your Existing Workflow

Letterdrop connects to your CRM (Salesforce or HubSpot), call recording tools, and email history. Revival opportunities surface as enriched contact records in your CRM or as Slack alerts to the right rep. Reps approve and send from their existing SEP or CRM without switching tools or doing additional research.

Frequently Asked Questions

Does Letterdrop integrate with call recording tools like Gong or Chorus? Letterdrop scans conversation data including call recordings and email history to identify revival signals. Connect your data sources during onboarding and Letterdrop handles the rest.

How does Letterdrop know when the right moment to re-engage has arrived? Letterdrop monitors the conditions that made a deal go dark and surfaces revival opportunities when those conditions change — a contract expiry date approaching, a leadership change at the account, or a shift in public signals indicating renewed buying activity.

How is this different from just setting a CRM reminder? CRM reminders are static — they fire on a date regardless of context. Letterdrop's revival signals are dynamic — they fire when conditions are actually right, with a drafted message already personalized to the original conversation. The difference in reply rates is significant.

See What Closed/Lost Deals Letterdrop Would Revive — Book a Demo