Identified Website Visitor Activation: Turn Traffic Into Pipeline

Most website visitors leave without filling out a form. But many of them are your most qualified prospects — they are visiting your pricing page, reading your case studies, and checking your integration docs because they are evaluating whether your solution fits their needs. Identified website visitor activation converts this anonymous traffic into named, actionable leads your reps can reach out to with a warm, contextually relevant message.

What Is Website Visitor Activation?

Website visitor activation is the process of identifying which companies are visiting your website, enriching that data with contact-level information, and routing the highest-intent visitors to the right sales rep with enough context to make the outreach feel timely and relevant. Without activation, your website traffic is largely invisible to your sales team — a missed signal that a prospect was actively researching your solution.

Signal Stacking: Combining Visit Data With Letterdrop's Signals

Letterdrop works alongside your existing website visitor identification tools. When an identified visitor at a target account also matches signals Letterdrop monitors — such as a competitor evaluation signal, a social listening hit, or a champion job change — the two signals together create a much stronger buying indicator than either signal alone. Letterdrop surfaces these high-confidence, stacked-signal opportunities as priority leads so your team always acts on the warmest accounts first.

From Visitor Identification to Contact-Level Outreach

Website visitor identification tells you a company visited. Letterdrop adds the contact layer — identifying the specific individual most likely to be driving the evaluation at that company, based on their role, their ICP match, and any signals Letterdrop has detected about them or their account. The rep receives a named contact, the context behind their visit, and a suggested outreach message that references what the visitor was looking at. The result is outreach that feels precisely timed rather than randomly sent.

Routing Visitors to the Right Rep

Letterdrop routes visitor activation signals to the right rep based on account ownership in your CRM. When a visitor from a named account triggers a combined intent signal, the assigned rep receives a Slack alert and a CRM notification immediately — so they can act while the prospect is still thinking about your solution.

What Happens When the Visitor Is Not in Your CRM?

When Letterdrop detects a visitor from a company that matches your ICP but is not yet in your CRM, it creates a new lead record with enriched contact data and the visit context. New ICP-fit accounts that are actively researching your solution are some of the warmest leads your team can work.

Frequently Asked Questions

Does Letterdrop do website visitor identification itself? Letterdrop integrates with your existing visitor identification tools and enhances those signals with its own buying signal data. The combination produces higher-confidence lead prioritization than either source alone.

What does the rep actually receive? A named contact at the visiting company, their title and role, the visit context (pages viewed, time on site), any additional signals Letterdrop has detected about the account, and a suggested outreach message tailored to the visitor's observed behavior.

How quickly does the signal reach the rep after a visit? Letterdrop delivers signals daily, with high-priority stacked signals routed to Slack in real time so reps can act while the prospect is still actively researching.

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