SEO Plugin for Sanity.io

TL;DR:

• Sanity doesn't offer native SEO tools, so you need a plugin to optimize your pages.
• Letterdrop is a plugin that integrates with Sanity and automates SEO best practices.
• It helps with search intent analysis, identifying topics to cover, condensing SERP research, automatic technical SEO fixes, link health monitoring, internal link automation, and more.

You want to optimize your Sanity.io pages to get in front of the right prospects at the right time and get those conversions.

Since Sanity doesn't offer native SEO tooling, you need to outsource a tool that takes care of SEO for you — one that doesn't promote keyword stuffing and helps you optimize for the future of ranking.

Luckily, there's a tool out there that plugs directly into Sanity, lets you automate SEO best practices, and can help you 11x qualified traffic to your Sanity pages.

What Can Sanity Do for SEO?

You're able to customize metadata, edit alt text, optimize images, and optimize URL structure in Sanity itself to make your pages more SEO-friendly.

However, Sanity is built primarily for creating content, not optimizing it. It leaves major gaps in SEO, which means you're not likely to rank, drive qualified traffic, or generate conversions.

Without a Plugin, You Have To Take Care of SEO Manually for Sanity

If you want your content to rank, you have to take care of SEO for Sanity itself.

• You have to figure out search intent, the most frequently-used format, People Also Ask opportunities and more by scouring all the top pages on the SERP
• You have to figure out what topics to cover and information gaps yourself
• You have to go through your content to make sure you're following EEAT guidelines
• You have to manually check hundreds of technical SEO rules. This includes optimizing your Core Web Vitals, following proper heading structure, avoiding keyword stuffing, and more
• You have to manually add, track, and fix links across your pages as you scale
• You have to track page performance yourself using Google Analytics and Google Search Console, which can take hours

While you can get SEO plugins for Sanity, none of them help you automate fixes, take care of topical optimization, or optimize for search intent.

Manual SEO like this can add up to six hours to your workflow.

You're too busy to lose this kind of time, which is why you need a robust SEO plugin meant for Sanity to take care of SEO for you — the right way.

Letterdrop: A Full SEO Toolkit for Sanity

Founded by former PMs on the Google Search team, Letterdrop plugs right into Sanity and can identify SEO issues, auto-fix them, and publish changes directly to your site.

Built to optimize for search intent and unique perspectives, it's one of the first SEO tools to actually put the searcher's journey first.

1. Search Intent Analysis for Your Sanity
Pages

Letterdrop's Search Intent feature identifies:

• Search intent type (informational, navigational, commercial, transactional)
• Which format is best for ranking according to top results (video, landing page, article, etc.)
• An answer to the Featured Snippet, which is uniquely generated based on top results, and which you can auto-add to your text
• Conversion likelihood according to your business offerings
• Which stage of the buyer journey you're writing for (unaware, problem-aware, solution-aware, or product-aware)

2. Topics to Cover and Opportunities for Information Gain

The "What should you cover?" feature gives you:

• Insight into what has been covered on the SERPs today so that you know what needs to be addressed. You can check your coverage as you write and auto-generate unique sections into your text
• New topics and new angles that haven't been covered yet (such as challenges to the status quo, new perspectives, and suggestions to interview experts) to optimize for Information Gain

It also gives you a People Also Ask section so you can check you've answered all related questions. You can auto-generate unique results, too.

3. Condensed SERP Research for Outlining

If you click the "Generate Outline" button, Letterdrop will condense all top-page results for you, complete with sources and stats.

You can follow up on these sources and Letterdrop will take you to the specific instance on the page where it sourced that information.

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You're also able to add stats and quotes from top pages with the "Make it Unique with Stats and Quotes" section.

4. EEAT Guide and Analysis

Letterdrop gives you a unique EEAT evaluation to help you make sure you are optimizing for search rater guidelines.

5. Automatic Technical SEO Fixes for Sanity

The Technical SEO tool runs your content through over 60 technical rules and alerts you if you break any.

It can then can then auto-fix some of these for you, including:

• Naturally inserting your keyword in a sentence to the introduction and conclusion
• Auto-generating a TL;DR
• Auto-adding relevant internal links to your other Sanity pages, and more

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6. Tracking, Fixing, and Publishing Links Across Your Site

Letterdrop has a dedicated Link Health feature that lets you identify broken links and redirects. You can fix and auto-publish them to your Sanity pages from the dashboard.

The Internal Linking dashboard lets you publish internal links in bulk across your pages — these suggestions are based on semantic terms and phrases rather than just keywords alone.

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7. Integrated Content Refresh Monitoring

Letterdrop connects with Google Search Console and can give you a real-time rundown of SEO issues across your pages, including:

• Pages that are almost ranking
• Pages that used to drive traffic but no longer are
• Which pages need to be distributed better
• Which pages are cannibalizing one another
• Which pages are ranking low for the same keyword
• Opportunities for People Also Ask

You can fix these issues from the dashboard and auto-publish changes to your site.

Automate SEO Best Practices for Sanity Today

We're actively thinking about the future of SEO at Letterdrop, and we make it easy for you to publish SEO fixes to your Sanity pages.

Don't waste any more time on manual SEO and reach out today.