How We Booked 3 Meetings in 30 Mins Using Letterdrop's Social Selling Features
From Idea to Viral Post in 4 Minutes
Our BDR, Ryan Patel, posts on LinkedIn every day.
He tries to get his posts out in under five minutes so that he can focus on regular activity like research, cold calling, and email.
Letterdrop suggested an idea based on a recent sales call about "surround sound marketing".
Ryan tweaked the initial draft (which got him 80% of the way there) to add his own voice and some social proof.
It took him a total of four minutes.
The Post Drives ICP Engagement
Ryan didn't initially think that the post would do well.
To his surprise, it drove:
- Over 5,000 impressions
- 64 likes
- 14 comments
- 15 connection requests, 5 of which were from accounts within our ICP
The post’s success underscored the value of "shots on goal"— high-leverage, scalable activities that don’t require extensive time investment.
Auto-Scraping Engaged Accounts for Quickfire Outreach
Ryan needed to scrape engagement data from the post to see which of the engaged accounts were within our ICP so that he could reach out to them.
He used Letterdrop to automatically scrape engaged accounts and identify key decision-makers.
From there, he sent:
- Connection Requests: Sent connection requests to everyone who engaged with the post, focusing on those within the ICP
- Personalized His DMs: Out of the 17 DMs he sent, 12 recipients replied. Instead of pushing for a meeting right away, he provided additional value, offering a free resource related to the post content. This approach made the outreach feel less salesy and more like a continuation of the conversation started in the post.
Out of the 17 DMs he sent, 12 recipients replied. Three resulted in meetings — the other nine were value-add conversations.
The Result: 3 Meetings Booked With Less Than 30 Minutes of Effort
Ryan booked three meetings with only thirty minutes of effort from first drafting the post to scraping engagement data.
Social selling, when paired with the right tooling, is a high-leverage and scalable activity that can move the needle within a fraction of the time of more traditional outbound methods.
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