Letterdrop
Updated daily · March 20, 2026

Competitor buying signals

5 contacts actively evaluating SD-WAN Platforms

These decision-makers are currently in active sales cycles with SD-WAN Platforms vendors. Reach them while they're comparing solutions — before they sign with a competitor.

See All In-Market Leads

Showing 5 verified in-market contacts

Updated daily · High-intent buying signals confirmed

Olivia Williams

Senior Director

Onyx Software
Dublin, IE
5,001-10,000 employees
Fortinet FortiGate SD-WANCisco SD-WAN (Viptela)

Priya Lindqvist

Director of Strategy

Yellowstone Outdoor
Phoenix, AZ
10,001+ employees
Fortinet FortiGate SD-WANVersa Networks

Sarah Murphy

Head of Innovation

Xenon Labs
San Diego, CA
1,001-5,000 employees
VMware SD-WAN (VeloCloud)Palo Alto Networks (CloudGenix)Silver Peak (Aruba, a Hewlett Packard Enterprise Company)

Greta Mbeki

Head of Innovation

Pinnacle Health
London, UK
501-1,000 employees
Silver Peak (Aruba, a Hewlett Packard Enterprise Company)Palo Alto Networks (CloudGenix)

Lucas Zhang

VP of Operations

Lattice Cloud
London, UK
5,001-10,000 employees
Versa NetworksVMware SD-WAN (VeloCloud)

Stop losing deals you never knew about

One booked meeting pays for the entire year. Get the full list of in-market SD-WAN Platforms buyers with competitive intelligence your team can act on today.

See In-Market Leads

Why these signals convert

When a competitor's sales team engages decision-makers at a company, a deal is starting. Acting on these signals means reaching buyers who are confirmed to be evaluating solutions like yours.

1–3%

Cold outbound meeting rate

20–25%

Meeting rate on buying signals

85%+

Confidence when multi-threaded

SD-WAN Platforms vendors being evaluated by these contacts

VMware SD-WAN (VeloCloud)Fortinet FortiGate SD-WANCisco SD-WAN (Viptela)Versa NetworksSilver Peak (Aruba, a Hewlett Packard Enterprise Company)Palo Alto Networks (CloudGenix)Citrix SD-WAN

Actionable intel for every lead

Contact profile

Full profile of the prospect — title, role, and professional context so your outreach is personalized.

Company intelligence

Firmographic data — size, industry, and publicly available intel to qualify the opportunity.

Competitor activity

Which competitor is engaging and at which company — so you know exactly who you're up against.

Multi-thread signal

When multiple stakeholders at a company are being engaged, confidence spikes — the deal is real.

How teams use this data

⚔️ Steal active deals

Surface prospects evaluating your competitors right now. Get in front of them before they sign.

📅 Time the renewal

Learn when competitors onboard new customers. Reach out when the contract is up for renewal.

🛡️ Protect your accounts

See when competitor AEs engage with your customers. Deploy your CSMs before it's too late.

📊 Competitive intel

Spot which segments and verticals your competitors are targeting — and adjust your strategy.

Frequently asked questions

How accurate is the SD-WAN Platforms buyer intent data?

Our signals are validated across multiple data sources and updated continuously. We track high-intent indicators like competitor deal activity, job changes at target accounts, contract renewal windows, and custom signals specific to your market. Customers with multi-channel outreach book meetings at a 20–25% rate on these signals — compared to 1–3% with cold outbound.

What information is available for each in-market lead?

Each lead profile includes the contact's full profile — name, job title, company, location, and company size. You also get competitive intelligence: which competitor is engaging and whether multiple stakeholders at the company are being approached (a strong signal the deal is real). This gives your team the context to personalize outreach around the exact solutions a buyer is comparing.

How often is the in-market lead data refreshed?

Lead data is refreshed daily to ensure you're reaching out to contacts who are actively in a buying cycle. Stale leads are automatically removed and replaced with newly identified in-market contacts, so your team always has fresh, actionable intelligence.

Can I integrate this data with my CRM or sales tools?

Yes. Letterdrop integrates directly with Salesforce, HubSpot, Clay, Slack, Apollo, Outreach, and your existing SEP or CRM. Signals and warm leads can be piped directly into your workflows so reps can act on them immediately — no manual exports needed.

What makes this different from other intent data providers?

Most intent data tracks anonymous web visits or content downloads — noisy signals that rarely convert. Letterdrop tracks real competitive deal activity: when a competitor's sales team starts engaging decision-makers at a target company, that's a confirmed buying signal you can act on today, not months later.