Social Selling and Intent Data for GTM teams

We find warm leads you're missing today

3.8x booking rate vs cold outreach. Target leads engaging with you, competitors, and problems you solve. Attract more of them through automated nurture and thought leadership.

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Parthi, Letterdrop -CEO, video thumbnail headshot
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2 min
Sales, Demand Gen, and RevOps with buyers on LinkedIn close $1.4M+ in pipeline gaps on average with Letterdrop

Easy to adopt

Power nurture and outbound across your team — just takes one person to orchestrate

Proven plays programmatized

We help you replicate best practices from companies that have made LinkedIn their top channel

Results in 30 days

Spend 10 mins per day in Letterdrop and see your first leads within a month

Old school prospecting

without Letterdrop
Buy a list of accounts
Drop everyone in a sequence for cold email and cold calling
1% success rate
Most people are not in market. And it's hard to connect with them. So you will get results, but it will be a challenge.
Sellers stuck chasing unrealistic activity
Missed targets? Let's do more calls, send more email, send more DMs. End up in spam and burned out.
Miss targets and actual buyers who want to talk to you
Since you are spread thin, you ignore the buyers who might actually be in market. You should have been building relationships with them and reaching out at the right time.

Work smarter, not just harder

with Letterdrop
Setup your target accounts and keywords
Upload every sales rep's target accounts, your competitors and keywords of interest
Warm leads surfaced to you
• Relevant posts from ICP buyers and decision makers at target accounts
• Prospects following your company, viewing your CEO's profile, liking a rep's post, etc
• Closed/Lost opps ready to be re-engaged
Start conversations
Like, comment, connect, and outbound to warm leads thoughtfully. They respond at 3.8x the rate of cold leads.
Attract more buyers to you
Post thought leadership for your execs and sellers sourced from sales calls to attract more buyers, build awareness, and collect more intent data.
Success that compounds
Boom! You just blew through your targets. Letterdrop adds low hanging fruit opps into your existing prospecting for just 10 mins of additional work everyday.

Book more meetings with the same headcount

More hiring, more activity, more volume to get more leads doesn't work like it used to. Cold outbound is harder than ever. Instead, build trust with buyers, educate them, and reach out to buyers showing intent.

Buyers overwhelmed

The average decision maker gets 80 cold outbounds per day across email, LinkedIn, and cold calls. Impossible to reach them.

No one wants to connect with sellers

Buyers don’t want to connect and get pitch slapped. Strangers are sent straight to junk

More volume isn't the answer

You can't just increase activity to book more meetings. You'll see your emails marked spam and numbers blacklisted.

Easy setup

Hook up accounts and your info on target buyers to start building relationships on Day 1

Connect your seller's accounts, upload your target list, keywords of interest. Get setup within a day.

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Capture demand

Find warm leads familiar with you and problems you solve

Find ICP buyers who are familiar with you or problems you solve in real time. These low hanging fruit leads book demos at a 3.8x higher rate than cold leads. Prioritize them first in your outbound.

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Warm leads served to you

Identify, nurture, and outbound to low hanging fruit leads — automatically

Warm leads show up in your dashboard every day. Automatically nurture and outbound on behalf of your sellers. Push leads into Salesforce, HubSpot, Apollo, Outreach, and Clay.

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Attract even more buyers

5 mins to have execs and reps posting everyday

Make every rep a lead magnet. Turn conversations from sales calls into thought leadership content to stay top of mind with buyers.

"Saw your post and it's like you read my mind. Just scheduled some time."
— every prospect you're connected to

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The below posts were over 90% written by Letterdrop with some light editing. Created from sales calls with customers.

See posts you could generate

How much pipeline are you leaving on the table?

Talk to us to get a missed pipeline estimation for your company. Most of our customers see at least $200k in new ARR from activate their reps on LinkedIn.

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Hesitations or objections? We have answers

Who should use Letterdrop?

If you run LinkedIn ads or DM prospects, Letterdrop is probably a good fit. It'll improve your inbound, help your sellers stay top of mind with buyers, get more responses, and give you more data for who to outbound or retarget.

Letterdrop is less likely a fit if you're not sales-led, you have only one seller, or if you don't currently use LinkedIn in any capacity to prospect or advertise.

Which industries are a best fit for this LinkedIn playbook?

We've seen the most success for companies in two categories:
1. You sell to buyers in Sales, Marketing, or HR. These people are on LinkedIn every day.
2. You sell to a skeptical or technical buyer where cold outbound is hard. You need to educate decision makers. Think Cybersecurity, IT decision makers, CTOs.

We've seen Letterdrop work for all kinds of buyers in other industries like BIM managers in construction or CFOs. So don't count LinkedIn out as a strategy. You'd be surprised.

Why should I add this to what I'm already doing?

Most teams are seeing diminishing returns on more cold activity. A small percentage of your market is ready to buy at any time. You should focus your outreach to hand raisers showing interest and then nurture everyone else. We help you go after low hanging fruit instead of just banging your head against cold lists, relying purely on volume, and spamming your TAM.

Here's a clip from a BDR we interviewed. His connect rate, reply rate, and inbound are all through the roof after he started social selling. There's no reason this can't be you. You can also see numbers from our own study here.