Social Selling and Intent Data for GTM teams

Find warm leads you're missing today

3.8x booking rate vs cold outreach. Target leads interested in you, competitors, and problems you solve. Attract more of them through automated nurture and thought leadership.

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Parthi, Letterdrop -CEO, video thumbnail headshot
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2 min
Sales, Demand Gen, and RevOps teams close $1.4M+ in pipeline gaps on average with Letterdrop

Easy to adopt

Power nurture and outbound across your team — just takes one person to run

Proven playbooks

We help you replicate best practices from top sellers

Results in 30 days

Spend 10 mins per day in Letterdrop and see your first leads within a month. Compounds over time.

The problem: Everyday, you chase cold leads instead of talking to warm leads primed to speak to you

Old school prospecting

without Letterdrop
Buy a list of accounts
Drop everyone in a sequence for cold email and cold calling
1% success rate
Most people are not in market. And it's hard to connect with them. So you will get results, but it will be a challenge.
Sellers stuck chasing unrealistic activity
Missed targets? Let's do more calls, send more email, send more DMs. End up in spam and burn out.
Miss targets and actual buyers who want to talk to you
Spray and pray spread resources thin. You miss the buyers who are actually in market. You should have been building relationships with them and reaching out at the right time.

Efficient demand gen

with Letterdrop
Setup your target accounts and keywords
Upload every sales rep's target accounts, your competitors and keywords of interest
Warm leads surfaced to you
• Relevant content from ICP buyers and decision makers at target accounts
• Prospects following your company, viewing your CEO, liking a rep's post, etc
Start conversations
Engage with warm leads thoughtfully. They respond at 3.8x the rate of cold leads.
Attract more buyers to you
Post thought leadership for your execs and sellers sourced from sales calls to attract more buyers, build awareness, and collect more intent data.
Success that compounds
Boom! You just blew through your targets. Letterdrop adds low hanging fruit opps into your existing prospecting for just 10 mins of additional work everyday.

Book more meetings with the same headcount

More hiring, more activity, more volume to get more leads doesn't work like it used to. Cold outbound is harder than ever. Instead, build trust with buyers, educate them, and reach out to buyers showing intent.

Buyers overwhelmed

The average decision maker gets 80 cold outbounds per day across email, LinkedIn, and cold calls. Impossible to reach them.

No one wants to connect with sellers

Buyers don’t want to connect and get pitch slapped. Strangers are sent straight to junk

More volume isn't the answer

You can't just increase activity to book more meetings. You'll see your emails marked spam and numbers blacklisted.

Easy setup

45 min setup to start seeing outputs on your first day

Our Customer Success team will help you:
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• Have sellers connect their accounts
• Define your buyer persona
• Upload your target accounts and keywords
• Connect your CRM and SEP: HubSpot, Salesforce, Apollo, Outreach, Clay
• Connect your call recorder: Gong, Chorus, Fireflies, Zoom, etc

SOC-2 Type II certified for easy Security and IT approval.

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Capture demand

Find warm leads familiar with you and problems you solve

Find ICP buyers who are familiar with you or problems you solve in real time. These low hanging fruit leads book demos at a 3.8x higher rate than cold leads. Prioritize them first in your outbound.

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Warm leads discovered and acted on

Identify, nurture, and outbound to low hanging fruit leads — automatically

Warm leads show up in your CRM or Slack every day. Automatically nurture and outbound on behalf of your sellers. Push leads into Salesforce, HubSpot, Apollo, Outreach, and Clay.

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Attract even more buyers

5 mins to have execs and reps posting every week

Make every rep a lead magnet. Turn conversations from sales calls into thought leadership content to stay top of mind with buyers.

"Saw your post and it's like you read my mind. Just scheduled some time."
— every prospect you're connected to

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The below posts were over 90% written by Letterdrop with some light editing. Created from sales calls with customers.

See posts you could generate

How much pipeline are you leaving on the table?

Talk to us to get a missed pipeline estimation for your company. Most of our customers see at least $200k in new ARR from activate their reps.

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Still hesitant? We've got answers

Who should use Letterdrop?

If you run LinkedIn ads or DM prospects, that's proof that your buyers are on LinkedIn. Posting content and engaging with them will help you drive pipeline.
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Letterdrop is less likely a fit if you're not sales-led and if you don't currently use LinkedIn in any capacity to prospect or advertise.

Which industries are a best fit for this playbook?

We've seen the most success for companies in two categories:
1. You sell to buyers in Sales, Marketing, or HR.
2. You sell to a skeptical or technical buyer where cold outbound is hard. You need to educate decision makers. Think Cybersecurity, IT decision makers, CTOs.

We've seen Letterdrop work for all kinds of buyers in other industries like BIM managers in construction or CFOs. You'd be surprised.

Why should my reps start social selling?

Most teams are seeing diminishing returns on more cold activity. A small percentage of your market is ready to buy at any time. You should focus your outreach on hand raisers showing interest and then nurture everyone else. We help you go after low hanging fruit instead of just banging your head against the wall on cold lists and spamming your TAM.

Here's a clip from the former CRO of Tropic on why social selling is such a great investment for sellers.

I'm worried my reps won't adopt it

For prospecting, reps don't need to do anything. All they have to do is connect their accounts and Letterdrop can be centrally managed by a single person on your RevOps or Marketing team. It's all taken care of for the reps.

For posting, you can get a marketer to quickly write content (5 mins w/ Letterdrop) on the rep's behalf. We recommend this to start (but it doesn't scale). Thankfully, once reps start seeing the impact, they are excited to start posting themselves.
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Here's a clip from Sales and Marketing leaders and BDRs who are building real pipeline with social selling. You can also see numbers from our own study here.