Scale pipeline on LinkedIn by finding and attracting in-market buyers
Instant thought leadership from your internal conversations and assets for sales reps and execs. Automate outbound to buyers talking about or engaging with content around problems you solve.
Book more meetings with the same headcount
More hiring, more activity, more volume to get more leads doesn't work like it used to. Cold outbound is harder than ever. Instead, build trust with buyers, educate them, and reach out to buyers showing intent.
Buyers overwhelmed
The average decision maker gets 80 cold outbounds per day across email, LinkedIn, and cold calls. Impossible to reach them.
No one wants to connect with sales
Buyers don’t want to connect and get pitch slapped. Strangers are sent straight to junk
More volume isn't the answer
You can't just increase activity to book more meetings. You'll see your emails marked spam and numbers blacklisted.
Get every exec and seller sharing thought leadership
Turn real conversations with customers in sales calls into thought leadership posts so you can stay top of mind and attract similar buyers. 3 mins editing and it's live.
The result is more buyers connecting, following, coming inbound, and responding to outbound.
Integrates with Gong, Chorus, Clari, Fireflies, Grain, and Zoom Cloud Recording.
The below posts were over 90% written by Letterdrop with some light editing. Created from actual conversations they had with customers.
Find hand raisers who want to talk to you
Find ICP buyers who are already thinking about you, your competition, or problems you solve. Letterdrop finds conversations you should be a part of and everyone in your orbit.
Relevant and thoughtful outbound
Sync relevant leads along with their activity to your CRM. Or push them into outbound sequences in Apollo, Outreach, Salesloft, Zapier, or Clay. We'll also tell you what you should say based on how the leads are thinking about you.
Old school prospecting
Smart demand gen and prospecting
Let's just objection handle here
If you run LinkedIn ads or DM prospects, Letterdrop is probably a good fit. It'll improve your inbound, help your sellers stay top of mind with buyers, get more responses, and give you more data for who to outbound or retarget.
Letterdrop is less likely a fit if you're not sales-led, your buyers
We've seen the most success for companies in two categories:
1. You sell to buyers in Sales, Marketing, or HR. These people are on LinkedIn every day.
2. You sell to a skeptical or technical buyer where could outbound is hard. You need to educate decision makers. Think Cybersecurity, IT decision makers, CTOs.
We've seen Letterdrop work for all kinds of buyers in other industries like BIM managers in construction or CFOs. So don't count LinkedIn out as a strategy. You'd be surprised.
You can... it's just that most people are seeing diminishing returns on more cold activity. A small percentage of your market is ready to buy at any time. So you should consider educating publicly instead and then focusing your outreach to handraisers showing interest.
Here's a clip from a BDR we interviewed. His connect rate, reply rate, and inbound are all through the roof after he started social selling. There's no reason this can't be you. You can also see numbers from our own study here.
Ready to book more meetings?
Most sales teams are sending more email, DMs, and making calls to hit targets but seeing diminishing returns. By adding value and being smart about who you reach out to, you can capture closer to 100% of in-market buyers instead of wasting time with unresponsive prospects. There's pipeline waiting to be captured - we help you get it.
