Social Selling to fill pipeline gaps

Find and nurture in-market leads you're missing. More pipeline without the headcount

Find 200 buyers/mo at the contact level showing interest in you, relevant topics, and competition. Nurture them by turning sales calls into quality thought leadership about buyer pain points.

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Parthi, Letterdrop -CEO, video thumbnail headshot
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3 min
Sales, Demand Gen, and RevOps teams close $1.1M in pipeline gaps on average with Letterdrop

Warm leads = higher win rates

Best fit customers uncover 200 additional buyers they should be reaching out to every month. These book meetings at 3.8x and close at 1.3x rate of cold outbound

Results in 30 days

See your first booked meetings within a month. Compounds over time without having to increase activity

Invest in tomorrow's pipeline

Unlike every other ABM/signal tool, we help you build awareness to hit higher targets in future quarters so you can get off the pipeline hamster wheel

Impressed with how we rolled out social selling across the team in 60 days. Seeing real impact on both pipeline as well as individual rep and brand perception.

Neal Goyal

VP Strategic Sales

,

Disco

View
Before Letterdrop, we struggled to get Sales posting 2-3 times/week. Now, they are doing it daily and loving it. Bought in on Day 1.

Branca Ballot

VP Marketing

,

Glide

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Booked 4 deals in 3 weeks. That's $200k in pipeline. Closed 3 of them. Working very well for us.

Will Schiffelbein

Director of Demand Gen and ABM

,

Virtuous

View

The problem: Facing higher targets and simply increasing activity, spend, and headcount won't cut it

Old way

without Letterdrop
Buy a list of accounts in your TAM
Drop everyone in a sequence for cold email and cold calling
1% success rate
Most people are not in market. And it's hard to connect with them. So you will get results, but it will be a challenge.
Sellers stuck chasing unrealistic activity
Missed targets? Let's do more calls, send more email, send more DMs, spend more on ads. End up in spam and burn out.
Miss targets and actual buyers who want to talk to you
Spray and pray spread resources thin. You miss the buyers who are actually in market. You should have been building relationships with them, nurturing them, and reaching out at the right time.

Efficient pipeline creation

with Letterdrop
~200 warm leads surfaced to you every month
We search for people interested in you, relevant topics, and competitors. Relevant contacts are pushed to your CRM, Clay, Slack, and outbound systems.
Start conversations
Engage with warm leads thoughtfully. They respond at 3.8x the rate of cold leads.
Attract more buyers to you
Post thought leadership for your execs and sellers sourced from sales calls to nurture and attract more buyers to you.
Success that compounds
Boom! You just blew through your targets. Letterdrop adds low hanging fruit opps into your existing prospecting for just 10 mins of additional work everyday.

Book more meetings with the same headcount

More hiring, more activity, more volume to get more leads doesn't work like it used to. Cold outbound is harder than ever. Instead, build trust with buyers, educate them, and reach out to buyers showing intent.

Buyers overwhelmed

The average decision maker gets 80 cold outbounds per day across email, LinkedIn, and cold calls. Impossible to reach them.

No one wants to connect with sellers

Buyers don’t want to connect and get pitch slapped. Strangers are sent straight to junk

More volume isn't the answer

You can't just increase activity to book more meetings. You'll see your emails marked spam and numbers blacklisted.

Easy setup

45 min setup to start seeing outputs on your first day

Our CS team will help you get started and give you the playbook to win.
• Create accounts for execs and sellers connected
• Define your buyer persona
• Connect your CRM and outreach platforms
• Connect your call recorder: Gong, Chorus, Fireflies, Zoom, etc

SOC-2 Type II certified for easy Security and IT approval.

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Capture demand

Find warm leads familiar with you and problems you solve

Find ICP buyers who are familiar with you or problems you solve in real time. These low hanging fruit leads book demos at a 3.8x higher rate than cold leads. Prioritize them first in your outbound.

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Warm leads discovered and acted on

Identify 200 warm leads/mo primed for outreach

Warm leads at the contact-level show up in your CRM or Slack every day. We find people who have expressed interest in you, relevant topics, or competitors. We also find expansion opps and Closed/Lost leads worth reviving. Our AI sifts through unstructured data to find them. Push them to wherever your reps already live along with ready to go outbound copy.

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Attract even more buyers

Get execs or reps posting every week to build compounding pipeline

Make every rep a lead magnet and create a "surround sound" effect around your buyers. Post thought leadership about buyer pain points sourced directly from sales calls instantly. Or have our AI interview your execs to uncover deep insights.

"Saw your post and it's like you read my mind. Just scheduled some time."
— every prospect in your team's network

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Create high quality thought leadership in 4 minutes flat

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How much pipeline are you leaving on the table?

Talk to us to get a missed pipeline estimation for your company. Most of our customers see at least $200k in new ARR.

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Still hesitant? We've got answers

Who should use Letterdrop?

Letterdrop is  a great fit if you're sales-led, need pipeline, and want to start an inbound-led outbound motion.

Which industries are a best fit for this playbook?

We've seen the most success for companies in two categories:
1. You sell to buyers in Sales, Marketing, or HR since they're very online.
2. You sell to a skeptical or technical buyer where cold outbound is hard. You need to educate decision makers. Think Cybersecurity, IT decision makers, CTOs.

We've seen Letterdrop work for all kinds of buyers in other industries like BIM managers in construction or CFOs. You'd be surprised.

Why should we start social selling?

Most teams are seeing diminishing returns on increased cold outbound activity.

Under 20% of your TAM is reachable by phone. Decision makers delete emails from people they don't recognize.

80% of decision makers scroll through content from their network every week.
‍
Social selling builds personal brand of reps and gets visibility with decision makers in a low touch way.

We see that 2-3 organic touch points with a buyer before the pitch gets you a 3.6x reply rate.

And Letterdrop makes it easy.

Here's a clip from the former CRO of Tropic on why social selling is such a great investment for sellers.

I'm worried my team won't adopt it

When you demo with us, we'll show you how easy it is to use.

The data we provide can be completely managed by RevOps/Marketing and be inserted right where your reps already go to for leads - in your CRM, SEP, Clay, or Slack.

With regard to posting, most execs and sellers get the "aha" moment after making their first one or two posts.

We also have a 2 hour social selling course that you  can buy independently to learn everything you need to know to book more meetings this way.‍

Get real results fast

Closed 3 deals they'd otherwise miss

4 opps in 3 weeks

Missed leads found

Closed 3 out of 4 qualified opportunities found in 3 weeks with Letterdrop

+$200k pipeline

Pipeline gaps closed

Low effort way to build more pipeline