12 Best Content Marketing Agencies for B2B SaaS Startups

TL;DR:

• Choosing the right content marketing agency for your B2B SaaS startup is crucial. Consider factors like pricing, expertise, reputation, understanding of your business, and communication.
• Here are 12 content marketing agencies to consider, ranging from high-end to affordable options.
• Letterdrop's suite of tools can help you maximize the value of your chosen agency.
• Establish a content moat and gain a competitive advantage with a strategic content marketing strategy.

As the Head of Marketing at a B2B SaaS startup, you have to come up with a content strategy so your company stands out in a busy market. Competitors are everywhere, and resources are limited.

‎You're thinking of hiring a content marketing agency to help build a content moat. You've probably hired and fired many agencies before. We get it; it's hard. We're here to help you find the right agency that is actually a fit for your specific needs as a B2B SaaS company that you won't have to churn from.

What Is a B2B Content Marketing Agency?

A B2B content marketing agency is a company that specializes in creating and implementing content marketing strategies for business-to-business (B2B) companies.

These agencies help B2B companies develop and distribute content that is tailored to their target audience and business goals. They use various content formats such as blog posts, podcasts, email newsletters, and infographics to increase brand awareness, drive traffic, generate leads, and ultimately boost sales for their clients.

Choosing the Right Agency

Here are some questions and factors to consider to help you make a decision:

• Does the agency pricing model and target market fit your startup stage? You want to drive results. Cheaper agencies might fit your budget, but might not actually get you to where you need to be. So carefully consider the tradeoff.
• Does the agency show evidence of its expertise? These can be successful case studies on their website, their clients' user experience, or examples of client outcomes.
• Does the agency have a good reputation? Reviews and testimonials on sites like Clutch or G2 can tell you whether the agency delivers on things like quality and customer service.
• Do they take the time to understand your business? "Good writing is good thinking." It's impossible to create great content unless you actually understand what you're writing about. Many agencies don't have a process in place to sit down and really dig into your ICP, market, and product.
• Are you getting their B-players? Larger agencies tend to be understaffed with too many clients. Even if they've produced great work for previous clients, you might be working with their worst writers.
• Does the agency communicate well? Timely responses that fully answer your questions are crucial as they affect the end-to-end content production process.
• Is the agency outcome-oriented and goal focused? Does the agency advertise a clear strategy for improving ROI? Is there evidence that they delivered on it? Or is it a content mill churning out mid-level SEO filler that won't build your content moat?

While you can perhaps be flexible on price depending on your budget, compromising on quality doesn't move the needle for your business. Still... content marketing only needs to be good enough to answer your customer's questions, establish a content moat, and drive traffic. Sacrificing everything for quality is not a wise move. So carefully weigh the trade-off you want to make.

12 Content Marketing Agencies to Consider for Your Startup

Here's a list of content agencies for any budget we think are some of the best in the industry and well-suited to your B2B SaaS startup.

1. Animalz

If you're looking for a SaaS expert and have a big budget, Animalz is the way to go.

Price (High Range): +/- $2000 per blog post.

Animalz specializes in long-form content for blogs and websites, providing comprehensive and customizable packages. Their client list includes big names like Google and Zendesk.

Their experienced and vetted copywriters can help build up your content repository, capture leads, build backlinks, and optimize your content for SEO. You'll be assigned a personal account supervisor to work alongside you to create an extensive content calendar for your company.

While Animalz undoubtedly delivers on customer engagement and quality, their high price point may be out of your budget as a startup.

2. Foundation

Foundation offers expert B2B SaaS content strategies and SEO and content marketing training packages.

Price (High Range): $150 – $199 an hour.

They offer content in the form of long-form articles, white papers, social copy, thought leadership pieces, e-books, infographics, and more. Foundation has been featured in the likes of Forbes and Business Insider.

They aim to assist in improving search engine rankings through SEO, attracting organic leads, increasing conversions, and increasing site visits.

Foundation offers comprehensive and customizable B2B SaaS content and training, but their case studies are anonymized, making it difficult to verify customer satisfaction.

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3. Draft.dev

With Draft.dev, you only pay for content if you're 100% satisfied.

Price (High Range): Their standard package of four blog posts is $4800 per month.

Draft.dev specializes in technical content for professionals in the software industry, partnering with software developers and tech experts worldwide to cover a range of subjects and technologies. Their client list includes Loft Labs and Cloudforecast.

They offer content solutions like SEO ideation, architecture diagrams, code samples, technical reviews, e-books, editing, developer-hiring services, and blog posts. They offer a 12+ blog post per quarter package and customizable packages.

Draft.dev stands out with its technical content, comprehensive packages, and transaction transparency. They may be high on the price scale, but you're paying for quality.

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4. Hit Subscribe

Hit Subscribe specializes in working alongside SMEs, which is great news for a startup.

Price: Undisclosed, estimated high to mid-range.

Their offerings include content strategy road mapping, technical content strategy and fulfillment from industry experts, and consultative services. Vector is one of their core clients.

Hit Subscribe can help generate more qualified leads, increase time spent on your content pages, increase domain authority, and establish trust — they employ career technologists and SEO experts.

Hit Subscribe makes great use of networking in the industry to help grow SMEs, although the lack of public rates may make them difficult to evaluate in terms of fitting into your budget without reaching out.

5. Brafton

Brafton has a track record of assisting clients in ranking on the first page of the SERP using their proprietary search performance brief (SPB).

Price (High Range): $150 – $199 an hour.

Brafton is a full-service content marketing agency that produces content like blogs, e-books, white papers, infographic design, video production, newsletters, and email marketing. Their clients include Sotheby's and Pearson.

They'll develop a content strategy, produce content, and assist you in distributing it. They can further assist with researching and analyzing content topics and keywords — as well as monitoring performance. Their team comprises SEO experts, email marketing experts, social media experts, PPC experts, and more.

While on the high end of the price scale, Brafton is an established and reputable agency that works with businesses of all sizes.

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6. North Star Inbound

At North Star Inbound, the promotions team works alongside the content team throughout the production process. Marketability is baked into your content from the get-go.

Price (High Range): $150 – $199 an hour.

North Star Inbound specializes in SEO, content marketing, and Digital PR. Their clients include Home Advisor and Intuit.

The agency thoroughly analyzes industry forums, third-party tools, keyphrase search, search intent, and trending topics to strategize top- and mid-funnel content. They aim to create content that drives your website traffic, builds your brand authority, and generates revenue.

Innovative and award-winning, North Star Inbound offers great quality content, although it's in the upper price range.

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7. Ten Speed

The Ten Speed team scaled content at companies like Sprout Social and work with fast-growing SaaS customers like Metadata and Gorgias. They're also super active on LinkedIn and understand content marketing beyond SEO. They practice what they preach.

Price (Mid to High Range): Estimated $50-100k per year

Their focus is on revenue-generating content, not fuzzy vanity metrics. They've published over 10,000 pages for their clients which have generated over $100M in revenue.

8. Siege Media

Siege Media's content services drive over $86,856,000 in yearly client traffic.

Price (Mid Range): $100 – $149 an hour.

Their content marketing offerings include SEO consulting, link building, photography, copywriting, and video production. They've worked with Airbnb and Postmates.

They drive traffic for you, increase your search engine rankings through SEO, and encourage backlinks to your content.

Siege Media is priced in the mid-range for its established and professional content marketing services.

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9. Nowsourcing

Nowsourcing specializes in content marketing for businesses of all sizes.

Price (Mid Range): $100 – $149 per hour.

They offer infographics, market research, graphic design, and SEO strategies. Their client list includes Adobe and the BBC.

They drive brand awareness, boost your brand reputation, and increase your web presence.

Nowsourcing's focus on raising brand awareness is an excellent approach for a startup, and their services are priced in the mid-range.

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10. Omniscient Digital

Omniscient have helped companies like Jasper scale their product signups by 400x. They're driven by a focus on tangible revenue rather than vanity metrics.

They help you target keywords that can move the needle for you, help you audit content, help you build out a content roadmap report (CORE), and do the heavy lifting in terms of white-hat backlink building and technical SEO.

Price (Mid Range): $199/hr

11. Smart Sites

With a client list that includes the likes of Forbes and Bloomberg, Smart Sites' price is very reasonable.

Price (Mid Range): $125 per hour.

Smart Sites caters to businesses of all sizes, with 100 five-star reviews since their inception in 2011. They offer web design, SEO, PPC, Email and SMS marketing, and social media marketing expertise.

They help increase traffic, leads, and revenue.

Smart Sites is a reputable, affordable, and good-quality choice.

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12. Elephate

Looking for something even more affordable? Try Elephate.

Price (Low Range): $50 – $99 an hour.

Along with content marketing, Elephate offers link-building, creative campaigns, public relations, and copywriting services. Their clients include VOX and oponeo.

They assist you in building more traffic, driving link and media coverage, increasing brand awareness, and increasing Google rankings.

Elephate's offerings are both affordable and comprehensive, and case studies are readily available on their website.

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Letterdrop Can Help You Make the Best of Your Agency

So you've chosen a content marketing agency for your startup. How can you make sure you're getting your money's worth?

Letterdrop's suite of tools can help you use your content marketing agency efficiently.

Using Letterdrop's software, you'll be able to:

• Access a smart SEO assistant capable of assessing and auto-fixing articles in terms of compliance with EEAT, technical SEO, internal links, search intent, and more
• Keep them on track with deadlines using our calendar and project management tools
• Leave loose spreadsheets and floating Notion boards behind — keep everything in sync and directly publish to your website and social channels!

Establish a content moat and gain a competitive advantage in B2B SaaS by using Letterdrop to make the most of your content marketing strategy — be it in-house, freelance, or through an agency.

We know agencies and we know best practices for content in 2024. Feel free to reach out to us and use Letterdrop to keep your content SEO-optimized.