Free LinkedIn Content Calendar + Post Templates

TL;DR:

• Guide offers structured three-day and five-day LinkedIn content calendar
• Includes post templates for Meme Mondays, Industry News Wednesdays, Feature Fridays, and more
• Provides tips on creating engaging posts and building brand awareness
• Encourages consistency in posting to generate pipeline and build trust
• Offers templates for sharing customer success stories, educational content, and product demos

If you're not posting regularly on LinkedIn, you're missing out on one of the most effective ways to build your brand and generate pipeline.

But here's the challenge: many folks struggle with consistency, and more importantly, with figuring out what to post.

This guide is designed to take the guesswork out of it, offering you a structured three-day and five-day LinkedIn content calendar to help set you up for success.

Whether you're a CMO building brand awareness or an AE trying to build trust and book meetings, we've got you covered.

3-Day LinkedIn Posting Calendar (Quick Start)

If you're strapped for time but still want results, a three-day schedule can help you get into the momentum.

Day 1: Meme Mondays

Jumping on trending memes can help you drive impressions, as long as you're able to somehow relate its content back to your product and create brand recall.

Jeff Chen of Redcar.io does this really well — the below example generated 2,000 reactions.

‎

Meme Post Templates

Here are some post templates from Jeff that you can use to build off of memes.

CEO: "How's your prospecting going?"


Me: 




The most successful cold calls?


They show me you understand me.


That starts with research.




👀 The problem today?


Doing research at scale takes a lot of time.


And there's a high margin of error in research.


Most companies throw bodies at the problem.


More bodies = more research = more calls = more cost.


Can it work? Sure.


But it's expensive AF.




Imagine if AI could do 90% of the heavy lifting for you.


With cold outreach that shows people you get them.


Not like this:


❌ "Hi {First Name}, is now a good time to chat?"




But like this:


✅ "Hey John, I saw your recent campaign about {A}. Sounds like you're investing in {B}. How are you thinking about {C} challenge to ensure you hit {D} goal?"




That's why we built Redcar.io


For busy founders and sales teams.


Let it do the deep research for you at scale.


All from 1:1 data points it finds about your prospects.




So you can get back to what you do best.


Leave the manual research to AI.






--




⏰ P.S. No DeLorean required for this time travel.


Just shoot me a DM.

Sales manager: "You'll get great leads. Promise."


The leads: ...




Feeling this right now?


That's why we built Redcar.io for you.




👀 Quick story for you:


A Series A marketplace was prepping for a conference.


They had a list of 4,000 attendees.


The challenge?


Find businesses that sell ACA insurance.


Human time estimate: 80 hours 😰
AI time to complete: 30 minutes 🚀


The results?


→ 5 high-quality meetings booked in 2 hours
→ 3 demo requests 
→ 1 verbal commitment


All before the keynote even started.


How?


Our AI Sales Rep doesn't just skim attendee lists.


It goes DEEP:


→ Analyzes attendee profiles
→ Researches company backgrounds
→ Qualifies leads based on specific criteria


No more wading through mismatches.


Just targeted, high-quality prospects ready for your pitch.




👋 P.S. This isn't just another GPT wrapper. Our AI Sales Rep is built on a sophisticated AI Agent Platform that's revolutionizing sales.


Hundreds of customers are already Redcar to build pipeline 24/7 at a fraction of the cost.


Curious? Shoot me a DM.

‎

Day 2: Industry News Wednesdays

Can be swapped for: Sharing a relevant personal experience in the form of an educational post.

This is a great opportunity to join in on relevant conversations in your industry, offer your thoughts, and start building your credibility as a thought leader.

Industry News Post Templates

Asking Questions or Using Polls

What are the biggest things in content marketing worth debating right now? Where are the answers not obvious? 

I'll post my views and we can come to conclusions about it.

Sharing Topical Insights

Video is taking over LinkedIn. (I have proof)

But instead of telling you how many impressions I got...

Let me teach you exactly how to leverage video to grow your personal brand before 2024 ends...

H/T to Tasleem for being the first to notice all of this!

1. How the LinkedIn video feed actually works

The video feed is filled with professional videos not just highly edited and entertaining TikTok-style ones. So...

You're not competing on creativity or quality.
You're competing on expertise and delivery.

This is awesome, I'm a fan! Keeps the platform aligned.

2. The trend I'm seeing with videos getting 5M+ 'views'

I personally tracked 10+ diff accounts posting video.
I also ran a small test myself posting videos daily.

The similarities? well... 

Videos were aligned with our accounts 'purpose'.

@Alexis Bertholf's videos blow up the most when she breaks down specific engineering concepts.

My videos with the most 'views' talk specifically about writing hacks and growth tips (using AI)

3. Here's how you can implement these tips today:

1. Download Kleo 
2. Look at your best-performing posts
3. Turn them into video ideas or even scripts
4. Make sure that the video is 60-120 secs long
5. Make the video a how-to to showcase your expertise

This is the same structure I'd follow to write a post.

But video gives you more 'freedom' and 'creativity'. 

4. A free video tool stack you can use to start: 

1. Kleo for validated ideas from your own content
2. Submagic to add subtitles, b-roll and music!
3. Capcut to cut and edit your videos
4. Use your phone as a camera 

If you want to invest... 

1. Get a ring light from amazon 
2. Get a small mic from amazon

You don't need a professional camera or mic. 

But you do need to show up well on camera.

A last tip from me I wish I knew before...

No one cares if you have a fancy set-up.
They care about the energy you bring.

Hype yourself up before you film.

Your energy is what makes or breaks a video.

I broke down exactly how to create a winning video here https://lnkd.in/egmwcgUe (read for free)

I just read "The Startling Truth: How Cursing Impacts Sales" from Gong.


Their research team found that sellers saw up to an 8% increase in close rates when curse words were said on the call.


The cursing led to a small bond over breaking the rules, leading to trust which led to closed won deals.


Authenticity wins. (without being offensive of course)


It got me thinking about a few edgy brand voices I've seen recently.


And the more I think about them, the more I like them.


The reality is you're not the only business doing what you do. When done well, an edgy brand voice can help you stand out. 


But here's the catch. You can't just be edgy for the sake of it. Successful edgy brands are provocative, not insulting or offensive. They entice people to engage with their content, not cringe at it.

Day 3: Feature Fridays

Can be swapped for: A customer success story or case study.

This is an opportunity to demo your product in action. Video is always a great option here, especially if you can get one from a customer's POV.

Product Demo Post Templates

I closed a mid 5 figure deal a few months ago just by looking for people talking about the problems we help with

All you need to do is run some clever searches

If you get creative, you'll be surprised by what you can find

I recommend keeping your eyes peeled for anyone talking about you, competition, problems you solve (need to get creative and go upstream here), and big events in your space

Here's my process below

Lavender 3.0 is officially live today. 🎉 Here's 10 things you'll notice:
https://lnkd.in/ehKqz5_B
1) Set up is almost instant

Most "AI-SDR" companies are a *lot* of work to get started. It's because their backend is a content management platform. That's not the promise of AI. 

We do the heavy lifting for you. We understand
- your company
- your persona (and the recipients background)
- why your emails work in those situations

2) A New UI

I love that the industry adopted our design. But, it had it's flaws. 

Lavender's new UI will continue to evolve. It's slick. But, it's also designed to have fewer bugs and encourage usage of all of Lavender's features.

3) AI Emails that don't suck

We of course did it our way. While we'll tell you why we think a personalization element matters - we'll let you add your own voice to it. Because we understand your offering, persona and best practices - we are in position to do this better than anyone. 

More coming here :)

4) Lavender will "fix it all"

We saw a lot of you get stuck. That sucks - so we will give you a new draft that is optimized for what works for you/your team.

5) More Dynamic Scoring Models

We'll identify that you're writing a follow up, or that it's a warm thread and swap models to give you the recommendations you need.

6) We added your CRM data and Gong Calls

Context matters. One of our customers came inbound after a former employee of hers AI blasted her w/ a pitch. What was said on the last call? Why did you lose the last deal? You can even pull in a custom field like if you use a Clay or Copy AI for custom enrichment.

7) The most intelligent AI writing recommendation engine out there

If we see a problem, we'll show you ways to fix it. Tapping your and your teams email best practices, we'll show you ways to rethink the problems holding your email back.

8) The first time you open:
SalesLoft
Outreach
Gong Engage
Groove by Clari
HubSpot's Sequencer
Apollo's Sequencer

You're going to think they built Lavender... it's just us. 

We really wanted the integration to feel like part of the product.

(Oh... and our new Outlook plug in is 🔥) 

9) A Revamped Web-Enabled GPT

Is it ChatGPT in the inbox? Kinda... but it's pretty darn helpful! We saw a lot of y'all using Perplexity etc. So we just added it where you're doing your work.

10) A Top-Tier Gif Library

Is it pronounced Gif or Gif? Either way, we revamped the GIF experience. You want it, you'll find it.

5-Day LinkedIn Posting Calendar

For those who want to ramp-up their LinkedIn posts full-time, here's a five-day schedule to follow.

Day 1: Meme Mondays

Same as above — start your week with light-hearted and trending meme content that you can somehow relate back to your product.

Day 2: Case Study Tuesdays

Share a customer success story. Video is especially engaging here.

It's also an opportunity to tag relevant customers and get their own networks to see the post.

You want to position the customer as the hero of the story — not your product.

Sharing Customer Stories Post Templates

It's 2024. Any software you buy needs to yield near-instant ROI.

Well, Axios HQ closed $38k in gem-influenced deals in their first quarter using UserGems 💎

TL;DR:

🔴 Challenge: Axios HQ needed to uncover new ways to grow pipeline.

🟡 Solution: They implemented UserGems and created their own playbook to track past product users (both ICP and non-ICP) for new opportunities. 

🟢 Results: $155k pipeline generated within the first quarter and 2 UserGems-influenced deals totaling $38k in new business. 

Hear why Jessica Placencia-Perez loves using UserGems at Axios HQ 👇

Alan Zhao (Click-Through King) 👑‎ has spearheaded a massive influencer network effort, getting 10k likes on the average post.

This is how he uses AI to do the heavy lifting. He can:

💠 Reach out to potential collaborators and offer them a boost in engagement

💠 Build a network of over 100 influencers who he can support and who, in turn, support Warmly,‎

💠 Uses the one-click feature in Letterdrop to drop likes and comments, increasing the visibility of posts

... all in a matter of minutes

So awesome to be part of this journey with you, Alan!

Day 3: Industry News Wednesdays

Keep your network updated on important industry trends and offer your thoughts, just like in the three-day plan.

Day 4: Educational Thursdays

This is an opportunity to share valuable insights, resources, and experiences with your network that can ultimately help them do better at their jobs.

You can repurpose existing content (webinars, blogs, newsletters) to create these.

Educational Post Templates

Your cold calling success is influenced by what you do on other channels


Sure, a great opener works


But, what's even better is when the person you're calling is already familiar with you


 Oliver Johnson‎, Zach Francisco‎, and Ryan Patel‎ have all experienced instances where the person they're cold calling instantly recognizes them and takes the call instead of hanging up


Why? 


Because they already knew their name from LinkedIn


1. Send a connection request
2. Once connected, the prospect is now following you
3. Post helpful, educational content around your product consistently
4. Prospect sees this passively in their feed
5. Builds familiarity with both you and product


When you go in for the call, they're primed to actually talk to you


Try it

This is the biggest problem with how we currently approach content marketing:

It results in silo'd activities 

---> You create a blog

• You base topics on SEO keywords
• You measure the success of your blog through things like search traffic 
• You have someone, or a group of people, dedicated to the blog 

---> You create a podcast

• You base topics on what your guests are experts in
• You measure the success of your podcast through things like unique downloads
• You have someone else, or a group of different people, dedicated to your podcast 

---> You create a YouTube channel

• You base topics on YouTube keywords
• You measure the success of your channel through things like views
• You have someone else dedicated to your YT channel 

And so on and so forth. 

Here's why this is a problem: 

- The content you're creating is built on keywords, trends, guests, competitors, etc., instead of being built on a common purpose, such as a strategic narrative. 

- Your content topics across different mediums don't relate to one another. 

- Success means different things for different mediums, so you have different groups within the same marketing team who are working towards different goals. 

- Success for a medium doesn't necessarily mean success for the company. 

And it turns out, the awesome folks over at Beam Content 💡 feel the same way. 

Brooklin Nash 💡 and his team spoke to 400+ GTM professionals to figure out things like how content marketing can evolve to drive better growth and get more leadership buy-in. 

I'm very happy to be featured in the report and I'm proud of the team over at Beam for taking the initiative to help content marketers around the industry level up their skills, collaborate more closely with other departments, and begin impacting company growth in a more impactful way in the long-term. 

Content marketing is evolving before our eyes. You can either adapt or stand aside. 

Only ~5% of cold emails use a "P.S."


 But email with it saw 35% more replies. The catch?


 The email had to be personalized. Automated emails with a P.S. saw no lift.


 So what goes in a P.S.? pretty much anything...


 You could put


 - Your Ask / CTA


 - An article


 - A personal observation


 - An invite to an event


 - seed a second hypothesis for why you reached out "also saw x. Realize *** could be a bigger priority"


 It could be related to why you're reaching out... It could be unrelated.


 The most important thing?


 It adds to the warmth of the message


 A cold email, dm, etc. it's an invitation to a larger conversation.


 Keep it warm, friendly, and inviting


 PS.


 When you do your research take notes (Lavender has a notepad in the personalization assistant for that)


 When you build your reason for reaching out you'll have a list of observations that didn't make the cut.


 They probably belong in the P.S.


 PPS. Adding a P.S. to your LinkedIn DMs allows you to point the reader to the top of the dm where you personalized. Remember in desktop they see the bottom of the message > top

How do you quantify the ROI on social selling activities as a sales leader?


You know that being active on LinkedIn and sharing knowledge has a positive impact on your ability to build trust and book meetings. It's a treasure trove for leads, particularly decision-makers. But how do you measure success?

As a seller, I suggest measuring:
- reply rate on LinkedIn DMs
- connect rate with buyers
- number of buyers in likes and comments

For instance, Ryan Patel, saw his reply rate to cold DMs to connections on LinkedIn skyrocket from 5% to 21% after he started actively discussing relevant problems we solve publicly.

Don't just look at vanity metrics like impressions and likes.

Don't sleep on social selling just because you don't know how to measure reply and open rates the same way you can on Apollo or Outreach.

Day 5: Feature Fridays

As outlined above, showcase how your product can help overcome common obstacles and pain points.

Grab Our Content Calendar Templates

To help you stay consistent, we’ve created a three-day and five-day content calendar template you can easily use to plan out your posts. Feel free to copy it and start filling in your ideas for each day.

With this calendar, you’ll have a roadmap for the week that helps you build trust with your audience, stay top-of-mind, and ultimately, book more meetings.