Top 10 B2B Marketing Conferences to Attend in 2024
There are so many excellent B2B marketing conferences and events that can help you build out your network and learn how to maximize ROI on your marketing efforts — but it can be hard to narrow down your choices and best allocate your time and budget.
We've put together this list to help you out.
10 B2B Marketing Conferences to Attend This Year
1. B2B Marketing Exchange (B2BMX)
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The B2B Sales & Marketing Exchange offers a space for B2B marketers, demand gen practitioners, and sales professionals to connect with others in their field, exchange insights, and learn about top-notch strategies across all areas of B2B marketing. Plus, attendees can tap into leading solution providers in the industry.
Date: February 24-26th 2024
Location: Scottsdale
Ticket Price
Standard — $1,049
All Access — $1,299
B2BMX East
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If you missed the B2BMX conference, there's a B2BMX East event in October.
This change in location symbolizes more than a new venue: it’s an invitation to explore innovative strategies and bold ideas that will shape sales and marketing in 2025 and beyond.
Date: October 1-3 2024
Location: Alpharetta, Georgia
2. AI User Conference — Marketer's Day
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The AI User Conference Marketer's Day is the perfect opportunity for marketers to learn directly from industry leaders as they unveil their most impactful tactics for leveraging AI in marketing.
Participate in hands-on workshops to swiftly master the latest AI tools from Facebook, Google, Synthesia, and OpenAI. Network with fellow pioneers in AI marketing, forging valuable connections and uncovering new opportunities. Be among the first to hear exclusive product announcements from innovative companies like Forethought and Notion.
Date: January 29th, 2024
Location: San Francisco
Ticket Price
Standard (1 Day) — $350
Pro (3 Days) — $790
3. HubSpot INBOUND
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INBOUND is a three-day conference offered by HubSpot for marketers and sales teams hoping to learn the latest in trends and tactics for marketing, sales, and AI.
Featuring inspiring keynotes, educational breakouts, HubSpot product announcements, hands-on workshops, and unique networking and entertainment experiences, it's a must-attend event for anyone seeking to elevate their personal growth.
Date: September 18-20
Location: Boston, MA
Ticket Price
General Admissions — $890
VIP Pass — $1,899
4. Pavilion GTM
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A place for Pavilion members on go-to-market teams go to learn, plan, and execute GTM strategies that fuel growth.
Join top GTM leaders from around the world for interactive sessions, planning and forecasting workshops, and dedicated time to prep your entire leadership team for the coming year.
Date: October 14-16th 2024
Location: Austin, TX
Apply to be a Sponsor: Contact aaron@joinpavilion.com
Ticket Price
Early Bird — $795
Non-Member Early Bird — $995
VIP Access Early Bird — $1,295
Non-Member VIP Access Early Bird — $1,495
Pavilion Member 8 Pack — $675
Non-Member 8 Pack — $895
5. Pavilion CMO Summit
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Join fellow CMOs to strategize on how to drive revenue with your marketing efforts and gain the skills and knowledge needed to hit company objectives.
Date: April 18, 2024
Location: New York
Apply to be a Sponsor: Contact aaron@joinpavilion.com
Ticket Price
General Admission — $695
Non-Member Admission — $995
6. Content Marketing World
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Content Marketing World, the world's largest gathering of content marketing professionals, offers over 100 sessions and workshops led by top brand marketers and global experts, tailored to attendees' needs and covering every aspect of content marketing.
Date: October 21-23rd, 2024
Location: San Diego
Ticket Prices
MAIN CONFERENCE PLUS
- Super Early Bird Rate: $1,999 (through April 26)
- Early Bird Rate: $2,449 (April 27 – August 2)
- Regular Rate: $2,749 (August 3 – October 20)
- Onsite Rate: $2,999 (October 21 – 23)
MAIN CONFERENCE
- Super Early Bird Rate: $1,699 (through April 26)
- Early Bird Rate: $1,999 (April 27 – August 2)
- Regular Rate: $2,349 (August 3 – October 20)
- Onsite Rate: $2,649 (October 21 – 23)
DIGITAL PASS
- Super Early Bird Rate: $1,199 (through April 26)
- Early Bird Rate: $1,449 (April 27 – August 2)
- Regular Rate: $1,699 (August 3 – October 20)
- Onsite Rate: $1,999 (October 21 – 23)
ALL ACCESS
- Super Early Bird Rate: $1,999 (through April 26)
- Early Bird Rate: $2,449 (April 27 – August 2)
- Regular Rate: $2,749 (August 3 – October 20)
- Onsite Rate: $2,999 (October 21 – 23)
7. Ascent Conference
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Connect with 600 industry thought-leaders at the Ascent Conference, designed exclusively for CEOs, CMOs, CROs, VPs, and Directors of $5M-to-$1BN companies.
Gain valuable insights to tackle specific challenges in your role and shape the future of your company. As the only C-level, VP-level, and Director-level SaaS conference in the US, you'll leave with actionable strategies for immediate, sustainable growth, joining a community dedicated to advancing ideas and fostering innovation.
Dates: June 10 and 11th (San Francisco), October 24th (New York)
Location: San Francisco and New York
Register for San Francisco Here
Ticket Price: N/A
8. Engage Marketing Conference
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Engage Marketing Conference, a two-day digital marketing event, delivers informative sessions and panel discussions covering key topics like digital marketing, social media, content creation, UX/design, advertising, SEO, and paid media. It's your go-to for the latest strategies and tech advancements in the field.
Date: October 17th and 18th 2024
Location: Portland, Oregon
Ticket Prices
Early Bird —$349.99
General Admission: $399.99
Late Bird — $499
On-Site — $900
9. B2B Forum
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B2B Forum is a premier marketing event known for delivering strategies, tools, and insights to drive growth and ROI in marketing.
With over 15 years of success, it's a favorite among marketers seeking career development, networking opportunities, and innovative ideas. Renowned for its well-organized sessions, top speakers, and user-friendly event experience, B2B Forum is hailed as one of the best-run marketing conferences.
Date: November 12-14th, 2024
Location: Boston, MA
Ticket Prices
Early Bird Standard Pass — $1,295
Early Bird All-Access Pass — $1,895
10. MAICON
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MAICON is an annual event focusing on AI in marketing. Covering various AI-related topics including generative AI and evolving buyer behaviors, it aims to educate marketers on leveraging AI for enhanced marketing strategies and business outcomes. With keynote speakers, workshops, and expert-led panel discussions, attendees gain valuable insights and practical knowledge.
Date: September 10-12th, 2024
Location: Cleveland, Ohio
Ticket Prices
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How to Maximize Your Meetings From Conferences
You have opportunities to book meetings before, during, and after marketing conferences. We wrote a guide on maximizing meetings at conferences without needing a booth, but here's the TL;DR:
- Attend networking events like happy hours.
- Show up on organic social, announcing your attendance, engaging with related posts, reaching out to fellow attendees and the folks who engage with your posts.
- Create a landing page for the event, inviting folks to come and chat at the event.
- Consider sponsoring a happy hour.
- Create engaging content during the conference.
- Bring physical business cards.
- Focus on relationship building.
- Connect with as many people as possible.
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After the Conference:
- Follow up with contacts.
- Write a cold outbound sequence for missed connections using the conference as a point of reference.
Say Hi to Letterdrop At The Next Conference
We at Letterdrop are active at these top B2B marketing conferences and would love to chat with you.
Come say hi to us the next time you're around!
In the meantime, sign up to our bi-weekly newsletter to keep up with the latest trends, insights, and more in B2B marketing.
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