Letterdrop vs 6Sense for Intent Data

What 6sense Does Extremely Well

6sense is designed for enterprise ABM.

It excels at:

• reverse-IP and third-party web intent
• predictive account scoring
• stage-based dashboards (Awareness → Purchase)
• advertising and orchestration across channels

For large marketing teams, it answers:

• Which accounts should we prioritize this quarter?
• Where should we spend ad dollars?
• How is intent changing across our ICP?

The Core Limitation of Account-Level Intent

The problem isn’t accuracy — it’s actionability for sales.

6sense tells you "This account is heating up."

Sales still has to ask:

• Who inside the account cares?
• What triggered this score?
• How do I start the conversation?

In most teams:

• reps guess who to contact
• outreach lacks real context
• timing is fuzzy

The signal is strong, but it’s abstracted away from the buyer.

Letterdrop’s Contact-First Model

Letterdrop flips the model.

Instead of starting with accounts, it starts with people.

It surfaces:

• named buyers showing intent publicly
• the exact context behind that intent
• signals that show why now, not just who

Examples:

• A VP posting about a problem
• A director commenting on a competitor launch
• A buyer asking peers for recommendations

These are moments where outreach feels natural, and can make the difference between meeting booked or lost.

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From Scoring to Conversations

Letterdrop doesn’t just score intent.

It:

• classifies buyer awareness
• recommends the next step (connect, educate, ask)
• drafts the message with real context
• routes it to the right rep

Sales doesn't have to do any guessing to get to conversation booked.

Letterdrop vs 6Sense

Verdict

6sense helps marketing decide where to focus.

Letterdrop helps sales decide who to talk to — and what to say.

If pipeline depends on seller-led conversations, that difference matters.