Celigo's LinkedIn Impressions Went Up 3x with Letterdrop

About Celigo

Celigo is an iPaaS cloud-based integration platform. Its unique process-centric approach to automation enables IT and business users to discover, automate, and continuously optimize every business process, freeing teams and individuals to innovate at scale.

Company Size: 750+

Funding: Series C

Founded: 2006

Website: celigo.com

Industry: iPaaS Data Integration

What Is Celigo's Goal with LinkedIn?

Jordan Tennenbaum, Celigo's Social Media Manager at the time of writing, aims to:

• make engagement on LinkedIn more predictable and repeatable
• accelerate brand reach to fill the top of the funnel faster
• turn follower growth into real pipeline influence

For Jordan, truly engaged followers are beyond a vanity metric.

"Followers become more an actual representation of people who like your product, people who like your employees, people who like what you guys put out in terms of a business plan. Our goal really is to gain as many followers as possible." — Jordan Tennenbaum

The Business Impact of Letterdrop on Celigo

The Celigo brand is able to reach much farther and much faster now.

• 2× engagement and 3× impressions across the board
• 50 employees activated → every post hits 50 new networks automatically
• Hours a week reclaimed from chasing reactions and tracking incentives

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"Engagement has probably doubled, and impressions have probably tripled. I don't have exact numbers, but just based on what I saw in terms of before vs now, across the board, that's essentially how it goes." — Jordan Tennenbaum

Celigo's Challenges Before Letterdrop

Challenge #1: Inconsistent Reach, Uncertain Pipeline

Even when posts did well, Jordan couldn’t predict who actually saw them — or whether they were in‑market.

While Celigo often had great engagement on their posts, it wasn't happening as consistently as Jordan would have liked.

Getting his team to engage with each new company post was difficult because of everyone's different schedules. Not everyone can check LinkedIn all the time.

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Challenge #2: Manual Employee Advocacy, Expensive Reward Programs

Getting a regular social selling routine going proved extremely difficult for Jordan.

He was constantly posting in their social media Slack channels, dropping links to posts, and trying to get people excited about LinkedIn posts.

But people are busy, and social media is a low priority, so these messages get ignored.

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Jordan turned to platforms like Awardco that incentivized employees to engage more often in return for virtual dollar rewards.

This became expensive since he was trying to incentivize over 30 employees.

He also still had to track all those individual people's engagement metrics, which again took a lot of time out of his day.

Jordan found that a lot of employee advocacy and gamification platforms:

a) Have a learning curve

b) Still require employees to do manual work, like tag others or add links, which defeated the point

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How Did Letterdrop Help Celigo?

Always-On Social Selling and Intent Data

Letterdrop's social selling or employee advocacy feature is what sold Jordan on the tool.

Letterdrop now tags every LinkedIn engager with contact‑level data, sends warm‑lead alerts to Slack/CRM, and maps impressions to pipeline influence.

And no matter whether his employees are actually on their LinkedIn accounts or not, they're engaging and amplifying posts.

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"The manual work of getting the people who don't care about social media to engage, Letterdrop solves that 100%. [They can] go about their day as they were before without really worrying about it, still contributing to social media [...] and getting our posts in front of more people." — Jordan Tennenbaum

Auto‑Amplification via LinkedIn APIs

Getting Jordan's team and C-level execs to share or like company content can now happen in seconds. All Jordan has to do is request to add their names to the "likes" section of a LinkedIn post in the platform, and that's it.

This happens safely through LinkedIn's APIs, and neither Jordan nor Celigo's employees have to really think about it anymore.

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"The nice thing is, I send [employees] a link, they set up their LinkedIn through the Letterdrop platform, and set it and forget it, and don't have to worry about it. I don't have to worry about it." — Jordan Tennenbaum

Gong → Post in Minutes

Letterdrop clips call snippets, rewrites them into on‑brand posts, and queues them for each seller — so Celigo publishes fresh, authentic content daily without extra headcount.