Top 7 AI Tools For Sales Calls

TL;DR:

• Sales teams are using AI tools to transcribe and summarize calls, understand deal outcomes, tackle objections, and turn data into assets.
• Top AI tools for sales calls include Letterdrop, Gong, Chorus.ai, Fireflies.ai, Clari Copilot, SalesLoft, and Avoma.
• These tools offer features like call insights, deal intelligence, pipeline visibility, coaching capabilities, and live on-call battlecards.

Sitting through hours of calls to understand why buyers don't buy is a thing of the past.

Sales teams are using AI in their sales calls to:

• transcribe and summarize calls into bite-sized insights
• understand why deals do or don't close
• help tackle objections
• help turn data into assets that actually help move deals

We've compiled a list of seven AI tools for sales calls that can help you move deals forward, faster.

1. Letterdrop

G2 Review Score: 4.9/5

Letterdrop pulls data from Gong, Fireflies, and Chorus and uses AI to give sales teams:

• Immediate insight into why deals have stalled or been lost — you can filter by objections, pain points, questions, and more
• Call summaries delivered directly to Slack
• A Q&A functionality where open-ended questions you ask are answered according to data from specific calls. This includes questions like "What was our most common objection this month?" or "Which competitor featured the most in closed/lost deals?"

It also uses AI for sales enablement to shorten time to assets, both on your blog and across your LinkedIn accounts. Letterdrop can:

• Automatically generate posts based on call insights and templates you've fed it, and the summary it provides you in Slack
• Recommend relevant assets up on your blog to send to prospects post-call

Pricing: All sales intelligence features are included in the social selling package, which starts at $499 per month.

2. Gong

G2 Review Score: 4.7/5

Gong is perhaps the most recognizable sales intelligence tool on the market, positioning itself as a revenue intelligence tool.ob

It's able to record, transcribe, and analyze sales conversations to help sales teams better understand customer interactions and areas for improvement in the sales cycle.

Standout Features:

• Contextual, Searchable Insights: Gong can track the full context of customer interactions, including key topics, action items, and relationship dynamics, not just keywords. You can find these through smart filtering.
• Save Calls with Key Moments To Your Library: You can save whole calls or specific moments to the Gong library to share with your teammates or refer back to later.
• Deal Intelligence: Gong is able to help teams find deal risks early, providing insights on customer pain points, deal outcomes, and next steps to optimize sales strategies. You can also track best-performing reps and their strategies
• Pipeline Visibility: You are able to see a snapshot of pipeline "health", helping your team address risks and improve forecasting accuracy. You can ask direct questions such as "Did the customer mention when they want to start a trial?"
• Good For Coaching: Gong is able to generate summaries of key moments and risks from calls, which is useful for onboarding new hires and training sales reps.

Pricing: Around $1,400 per seat per year.

3. Chorus.ai

G2 Review Score: 4.5/5

Chorus.ai is a close competitor to Gong and offers similar capabilities.

It's able to transcribe calls and provide insight into deal and market intelligence — what your customers are talking about, who your top-mentioned competitors are, and detailed breakdowns of common reasons for closed/won or closed/lost deals.

It is slightly more affordable than Gong, though — and a standout feature is that it can automatically clip important moments from calls for you.

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Pricing: Approximately $1,200 per seat per year.

4. Fireflies.ai

G2 Review Score: 4.78/5

Fireflies.ai is an AI meeting assistant that, like Gong and Chorus, automates the process of note-taking and transcription for sales calls.

A standout feature is that it has more integrations than Gong or Chorus, allowing sales teams to access call transcripts and intelligence from across their workspace.

Standout Features:

• Hundreds of Integrations: Fireflies allows teams to add comments, pins, shares, and reactions to apps like Slack, Notion, and Asana. Meeting notes and transcripts are automatically generated across Teams, Google Meet, and Zoom, with some allowing for voice commands
• Onboarding and Coaching: Fireflies goes a step further when onboarding new sales reps, letting them learn from past sales calls and providing on-the-spot coaching with time-stamped comments and feedback.
• Workflow Automation: Automates the creation of tasks in tools like Asana and Trello using voice commands during meetings, and shares meeting recaps to collaboration apps.
• Knowledge Base: Creates a self-updating knowledge base from all voice conversations, organizing meetings into channels and setting custom privacy controls.

Pricing: Free plan available; Pro plan at $18 per seat per month, Business plan at $29 per seat per month.

5. Clari Copilot (formerly Wingman)

G2 Review Score: 4.6/5

Much like the other tools on this list, Clari Copilot helps sales teams record and analyze calls and also provides deal and pipeline intelligence.

A standout feature is its live on-call battlecards to help reps fight fires as they come up in calls.

Standout Features:

• Live on-Call Battlecards: Get pre-made battlecards triggered by keywords to appear in-call. This makes objection handling in calls quick and easy for reps.
• Post-Call Game Tapes: These tapes help reps learn from winning behavior.
• Enterprise-Level Security: Clari is SOC 2 Type 2-certified and GDPR-ready.

Pricing: Custom plans available.

6. SalesLoft

G2 Review Score: 4.5/5

SalesLoft is a sales engagement platform that helps teams automate prospecting, call tracking, and insights into customer interactions.

While it's primarily geared towards automating follow-ups, SalesLoft is capable of pulling key moments or questions from sales calls and offering dashboards for conversation intelligence.

Pricing: Custom plans available.

7. Avoma

G2 Review Score: 4.6/5

Avoma is an AI-powered meeting assistant that aids in the entire sales meeting lifecycle, from scheduling and recording calls to providing AI-generated notes and insights.

While Avoma can do what most others on this list can do, a standout feature is the ability to bookmark moments in calls live.

Pricing: Starter plan at $17/month, Plus plan at $39/month, Business plan at $59/month.

Let AI Do The Grunt Work in Winning Deals

You want to make sure that the AI tool you're using for your sales calls is capable of doing the heavy lift for your sales reps while helping you tangibly move deals forward.

We can help you do that safely and securely. Reach out if you're interested.