6 AI Tools to Help Create Thought Leadership

TL;DR:

• Tools like Gong.io, Tactiq, Copy.ai, Sharly AI, and ChatGPT can help automate content creation using multiple prompts
• Customize the output to align with your brand's tone of voice and style
• Letterdrop automates thought leadership straight from your internal data
• Pair AI tools with unique data for credible and impactful thought leadership content

So, you want to speed up time to your thought leadership content with AI.

A major consideration is that your thought leadership content is somehow rooted in data and real-world experiences, and isn't just generic or entirely hallucinated drivel.

Most AI tools can help you generate defensible thought leadership after several steps or prompts — rarely, there is a one-size-fits-all tool.

We'll explore some applicable AI tools and how to use them to generate your thought leadership content.

1. Letterdrop: Defensible Thought Leadership Directly From Data

Letterdrop is one of the only tools on the market today that can automatically turn customer calls and other internal data directly into thought leadership content, without the need for back-and-forth prompts.

You can add customizable post templates from your team or industry leaders to tailor the outputs to unique tone of voice or structure.

Here's how it works:

• Sales Call Integration: Letterdrop integrates with Gong, Chorus, and Fireflies and can turn call insights (objections, pain points, questions, and more) into LinkedIn or blog drafts
• URLs to Content: Add any blog or video URL to Letterdrop, and it can turn it into posts for you. This is great for content repurposing
• Expert Quotes Feature: You can request an expert quote from the blog editor. The expert receives the request via email, records a quick Loom video within that email, and you get a captioned video back complete with a company logo. It's a one-click publish to YouTube and one-click to embed it into your blog post from there

The thought leadership you get from Letterdrop is entirely defensible, which makes it a standout choice. Customer data is also protected.

‎

2. Gong.io: Mining Sales Conversations for Thought Leadership Posts

Gong.io is primarily a sales analytics tool, but its ability to analyze sales conversations makes it a great tool for helping write defensible thought leadership content.

It gives you:

• Conversation Analytics: Gong analyzes sales calls to identify key themes and customer concerns that can be developed into blog posts or articles.
• Data-Driven Insights: Ensures that the content you produce is deeply tied to real-world interactions, making it more relevant and credible.

How to Use Gong.io for Thought Leadership:

1. Analyze Sales Conversations: Use Gong to record and transcribe sales calls. Review the transcripts to identify recurring themes, pain points, and questions that your customers frequently raise.
2. Identify Key Insights: Focus on the most common and impactful insights. These could be objections, questions, or emerging trends that you notice across multiple conversations.
3. Draft Content: Use these insights as the foundation for your thought leadership content. For example, if you notice a recurring question about a specific feature, create a blog post addressing that issue in depth. You can use other AI tools like ChatGPT to help you draft, but this is quite the privacy infringement.

3. Tactiq: Turning Meetings into Actionable Content

Tactiq allows you to record and transcribe meetings in full from Google Meet, Zoom, and Microsoft Teams. This makes it easier to extract actionable insights that can be developed into thought leadership content.

It also integrates with ChatGPT to help with generating content, from emails to LinkedIn posts.

How to Use Tactiq for Thought Leadership:

1. Record and Transcribe Meetings: Use Tactiq to record your internal meetings, customer interviews, or brainstorming sessions. The tool will transcribe the audio into text
2. Extract Key Insights: Review the transcripts and highlight key insights, recurring themes, or interesting anecdotes that can be turned into content
3. Develop Thought Leadership Content: Use the extracted insights to create blog posts, whitepapers, or social media updates. For example, a unique customer success story discussed in a meeting could be turned into a case study or a LinkedIn article. Once again, you can use ChatGPT to help you draft your posts, but at your own data privacy risk

4. Copy.ai: Expanding Defensible Insights

Copy.ai is a well-known and widely used AI writing tool, and it can certainly help you speed up time to your thought leadership content, if you feed it the right data.

Keep in mind that you'll have to use several prompts to get what you want, much like with ChatGPT.

A key feature is that it allows for custom workflows and templates, helping your output align with brand voice.

How to Use Copy.ai for Thought Leadership:

1. Input Defensible Insights: Start by inputting the insights you’ve gathered from tools like Gong.io or Tactiq. You can also add a PDF. This could be a summary of key points from a sales call or a transcript from a meeting
2. Expand on Ideas: Use one of Copy.ai's many templates to expand these ideas into full-length articles or posts
3. Customize the Output: Tailor the output to match your brand’s tone of voice. Copy.ai allows you to adjust the style and tone, ensuring consistency with your other content

5. Sharly AI: PDF Summaries and Highlights

Sharly AI is a versatile tool that allows users to interact with and extract insights from PDFs and other document types. It’s can help you turn lengthy internal documents into concise information that you can use for your thought leadership.

• Chat with PDFs: Upload any PDF and interact with it in a conversational manner, extracting key information for your content
• AI Summaries and Citations: Sharly AI can generate concise summaries from lengthy documents and even highlight key points, helping you quickly identify and focus on the most crucial information
• Custom AI Behavior: Set custom instructions for Sharly AI to tailor its responses, making it easier to align the output with your desired tone and style

How to Use Sharly AI for Thought Leadership:

1. Upload Relevant Documents: Start by uploading PDFs or other documents that contain proprietary data
2. Interact and Extract Key Insights: Use Sharly AI’s chat function to ask questions, request summaries, or retrieve specific information from the document. This helps you focus on the most relevant data for your content
3. Develop Content: Use the extracted information as the foundation for your thought leadership pieces
4. Tailor the Content: Adjust the tone and style using Sharly AI’s custom behavior settings to ensure the final content aligns with your brand’s voice

6. ChatGPT: Using Prompts to Generate Content from Data

(I'm going to open with this caveat — it's not recommended that you feed ChatGPT private data from customer calls. You do so at your own risk.)

There are folks who do use it for this purpose, though. It will take several prompts for you to turn the data into something useable.

Example Prompt: Rewrite the following metrics to tell a positive narrative using the below core performance callouts. [Insert metrics here.]

Pair AI With Unique Data for Defensible Thought Leadership Content

Generic AI drivel does nothing for the credibility of your brand. You need to make sure you're using AI thoughtfully to create thought leadership content that's capable of driving deals. This starts with unique data.

We can help you automate your thought leadership from defensible sources. Reach out to us.