What Is the Impact of Getting Executives to Post to Linkedin?

When executives post to LinkedIn, they leverage a unique position of authority and trust — not to mention that the LinkedIn algorithm favors their posts.

But what is the actual tangible ROI of having execs post to LinkedIn?

After two years of a consistent LinkedIn presence, here's what our CEO, Parthi Loganathan, has learned.

The Numbers Behind Executive Engagement

Parthi followed a simple LinkedIn playbook which involved

• posting daily
• getting the team to engage with posts to increase reach
• tracking performance over 1 month
• implementing this model company-wide to amplify efforts

Within those first six months, he grew his network by over 6,000 ICP followers and generated over one million impressions.

Today, his posts drive 65% of our inbound pipeline.

As for other companies:

• HockeyStack saw a 45% MoM revenue growth after going all-in on LinkedIn social selling, driven by their executives’ visibility.
• Gong’s founder-led LinkedIn takeover in 2022 helped them amass over 200,000 company followers, positioning their brand as a market leader.
• 75% of folks who engage with Adam Robinson, RB2B's founder, are dead-middle ICP.

These examples illustrate how impactful executive content can be, both in terms of expanding visibility and creating opportunities for pipeline growth.

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Why Executives Should Post to LinkedIn

1. Executives are trusted voices: Prospects and decision-makers perceive C-suite leaders as experts in their field, making them more likely to engage with and trust their insights.
2. The algorithm favors executive content: LinkedIn gives more visibility to posts from executives compared to those from sales teams or company pages, which means more impressions and interactions.
3. Warm entry points for outreach: When executives post, they’re not starting from scratch with prospects. Those who engage with their content are already familiar with the company, which leads to higher conversion rates when outreach is initiated.
4. Stronger brand positioning: Executives who post regularly establish themselves—and by extension, their companies—as thought leaders, enhancing overall brand credibility.

The Revenue Left on the Table: Estimating the Cost of Inaction

We’ve developed a forecasting model to estimate the impact of not posting to LinkedIn at all.

For most companies we work with, the potential revenue loss ranges from $400k to $5M annually in Closed/Won deals.

This estimate considers both inbound leads generated through executive posts and additional outbound opportunities that arise from engagement.

Consistent activity on LinkedIn, driven by executives, opens doors to pipeline opportunities you may not even realize you’re missing.