The Impact of Social Selling on Booking Meetings

Reply Rates Before and After Leveraging Social Selling

Here are the results of social selling as seen on my account (CEO and founder) and our founding BDR Ryan Patel's account.

Parthi's Pre-Social Selling Stats

• LinkedIn Reply Rate: 8%
• LinkedIn Connect Rate: 11%
• Email Reply Rate: 4%

Parthi's Post Social Selling Stats:

• LinkedIn Reply Rate: 23%
• LinkedIn Connect Rate: 21%
• Email Reply Rate: 10%

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Ryan's Pre-Social Selling Stats

• LinkedIn Reply Rate: 5%
• LinkedIn Connect Rate: 2.5%
• Email Reply Rate: 10%

Ryan's Post Social Selling Stats

• Linkedin Reply Rate: 15%
• Linkedin Connect Rate: 7.5%
• Email Reply Rate: 12%

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Without Social Selling, Nobody Wants to Connect With Your Team

A major blocker to getting more meetings booked via LinkedIn is that no one wants to connect with your sales team. People can smell a sales pitch from miles away.

To solve this, you want to make buyers want to follow, connect, and engage with your sellers. That's where social selling comes in.

Essentially, your sellers need to consistently share value-first content on their platform — their learnings, customer stories, industry best practices, and other forms of thought leadership. They become seen as peers in the space versus sellers.

It's not just us benefitting from this new ABM strategy at Letterdrop; companies like Lavender and Refine Labs use LinkedIn and social selling as a primary acquisition channel.

Real Examples of Social Selling Working

Ryan maintains a consistent presence on LinkedIn. He even attributes beating sales quota to this consistency.

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"My LinkedIn presence has played a huge role in me beating my [sales] quota. Our ICP sees me as a peer because I'm putting out helpful content on a daily basis." — Ryan Patel, Founding BDR at Letterdrop

Any engagement that Ryan gets on his LinkedIn content is treated as a sales trigger, prompting him to reach out to potential accounts in orbit.

Here are examples of the personalized messages he sends based on LinkedIn interactions.

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Here are examples of the responses he receives.

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We Dogfood Our Own Social Selling Features to Get Results

One of the biggest roadblocks to implementing a social selling program on LinkedIn is the potential time suck of begging everyone to a) post regularly and b) engage consistently with team posts.

At Letterdrop, we post at accelerated volume and reach a prospect pool of over 18,000 people — all by automating engagement to amplify our reach.

Check out a quick demonstration on how we do it.

Social Selling is The Future of ABM

Long gone are the days where just throwing more money at ad campaigns and more BDRs was a sustainable long-term play.

Roughly 63% of the Letterdrop pipeline is driven by LinkedIn. That could be you.

Reach out to us to build out and automate your social selling success today.