How to Add and Manage Internal Links in Webflow

TL;DR:

• To manually find pages to link to, understand the topic and keywords of your current page and use Google search. Use a spreadsheet to keep track of your internal links and ensure they are up to date.
• In Webflow, adding internal links is simple: go to CMS collections, edit the desired blog post, highlight the text, and add the link.
• While Webflow doesn't offer native automation for internal linking, tools like Letterdrop can automate suggestions and bulk-publish them.

Not sure how to execute an internal linking strategy for your Webflow site?

Fortunately, adding internal links is fairly straightforward in the Webflow editor. There's even an integration that lets you automate them completely so you can drive 30% more traffic, no sweat.

But you also need to follow best practices for your linking strategy to see a boost in SEO. Otherwise, your users and Google can't find your high-value pages, and that means no conversions.

The Importance of Internal Linking for SEO

Internal links connect related pages on your website to one another, making a pathway through all of your content.

The text that you use to link out to other pages is called anchor text. So, in the paragraph above, the term "internal links" is my anchor text.

But how do these links impact SEO?

1. It's easier for Google to crawl and index your pages. Internal links allow Google to understand the structure and content of your website, which in turn helps improve your site's visibility and ranking in search results.
2. It's easier for users to reach the pages they need (as well as conversion pages.) The longer users spend on your site, the more likely it is that they move down the funnel and interact with high-conversion pages.

The best part about internal links is that they are completely under your control. You influence your own site structure and can ultimately direct search engines and prospects to your best content.

📢 Tip: Internal links are sometimes confused with backlinks, but backlinks are a) endorsements from third parties and b) not under your control.

How to Find Pages to Link to Manually

Before you start looking for pages on your site to link out to, you need to understand:

• What your current page is about
• What topics you're covering
• What keywords you're covering

Once you're clear on that, you can start looking for your best pages relating to that specific topic or keyword.

There's a way to do this without having to scroll through your entire blog. Type "site:[yoursite.com] [topic you're looking for]" into Google.

How to Manually Keep Track of Your Internal Links

As you can imagine, it's easy to lose track of which pages you're linking to and which ones you should target.

You'll need an internal linking tracking spreadsheet to keep on top of things. It would probably look like this example below, except with all the fields populated with every possible linking opportunity:

That's a lot of work. We admire content teams that do all of this manually, but keeping this up is overwhelming, especially as you scale.

How to Add Internal Links in Webflow

Here's a step-by-step to adding internal links in Webflow:

1. In the Webflow designer, go to your CMS collections.

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2. Go into the blog post you want to edit.

3. Highlight the text that you want to add a link to.
4. Click on the link icon. Here, you can either:
4.1 Directly paste your URL

4.2 Choose the page you want to link to from a dropdown menu

And that's it!

How Do I Link a Section Within a Webflow Page?

We have a guide on adding anchor links in a Webflow blog posts — but here's the gist:

1. Select the link element that you want to use to navigate to a specific section on your page.
2. Open the Element settings panel and go to Link settings.
3. Click on the "Page section" button.
4. In the Section dropdown menu, choose the ID of the section you want to link to. For example, if you have created an ID called "Magic-section" for a specific section, select it from the dropdown menu.

Can I Automate Internal Links for Webflow?

You can't automate internal linking in Webflow without an integration.

There's a tool that integrates seamlessly with Webflow and can automate internal linking for you entirely: Letterdrop.

Letterdrop Connects with Webflow and Can Automate Internal Linking

Letterdrop acts as a headless CMS and can push content from the editor directly to your Webflow site (and countless other sites as well.)

The platform makes use of LLMs and a GPT engine that can semantically understand your content and how pages relate to one another. From there, it makes smart linking suggestions.

And it doesn't just make these suggestions based on keywords. It can go on any phrase that relates back to one of your existing pages.

• You get internal linking suggestions as you're writing in the editor
• There's a dedicated dashboard where you can see internal linking suggestions across your site — and you can automatically bulk-publish them

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It's also easy for you to find specific keywords and replace or hyperlink them in bulk with the Find and Replace feature. This is super useful for your internal link-building strategy and saves you from more manual searching.

5 Best Internal Linking Practices for Your Webflow Site

You're probably familiar with the importance of keeping your links up to date to avoid error 404 pages, but what other practices should you be following?

Here are some best practices you can follow to ensure your links drive traffic as they should.

1. Link to relevant pages relating to the original search intent. Remember, you're trying to help your user. If your article is about internal linking, don't link to another article about AI.
2. Target three to five internal links per blog post. You want to have a healthy amount of links in each of your articles — not so many that your page appears spammy, but not so few that it's near impossible for Google to crawl your site.
3. Make sure that the anchor text you use is relevant to the page you're linking to in some way. Avoid using "this link" or "here" when you're referring your reader to other relevant pages. This doesn't give Google any information. Make it as easy as possible for search engines to understand your content to stand a chance of high rankings.
4. Try to direct visitors to a high-converting page. If you know which pages generally get readers to book a demo or subscribe to your newsletter, try directing them there — if it's still relevant to search intent.
5. Watch out for broken links and do regular updates. A broken URL can lead to an error 404 page, which is a total roadblock for your prospects. Luckily, Letterdrop has a Link Health feature that automatically alerts you to broken links and redirects and can automatically fix them.

Make it Easy for Google and Users to Navigate Your Webflow Site

It can be frustrating for your users if they can't find what they're looking for. Don't leave them (or Google) in the dark and your conversions to chance.

Internal linking is just one of the many ways you can improve your SEO rankings — and automate them with a tool like Letterdrop. We help hundreds of marketing teams bring their Webflow sites to parity with WordPress. If you're looking to do the same, feel free to reach out to us.‎