Repurposing Video with Creative Prompting in Letterdrop

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The Problem

We firmly believe in repurposing our webinars, YouTube videos, Looms and other video content at Letterdrop. It's a way to juice more leads out of often uniquely valuable content.

But we were losing valuable hours trying to repurpose our video material ourselves — maybe two hours per webinar.

The Solution

We created the ability to repurpose Loom and YouTube videos into custom outputs (including blogs and social) using creative prompting in Letterdrop. It helped us claw back our time and extend the reach of our video material.

• We cut down on webinar repurposing from two hours per sitting to thirty minutes per sitting
• Thanks to unique data pulled from our webinars:
  • our CTR on the resulting blogs went up 13%
  • engagement on our LinkedIn posts went up 4%

Here's how we did it.

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How it Works

1. Upload your YouTube or Loom to Letterdrop
2. Write your prompt
   1. Example of a blog post
3. Alternatively, access saved prompts
4. Repurpose videos into social posts

The Playbook

Step 1: Uploading the YouTube or Loom Video to the Letterdrop Editor

Once you've logged in to Letterdrop:

1. Navigate to Blog → Choose or create a new blog post to access the editor

2. Copy your Loom or YouTube link and paste it into the editor

2.1 Alternatively, you can also type / in the editor, click "From audio or video" → "Upload new media", and upload your video from your computer's library

4. This is the prompt screen that will be triggered by pasting your video into the editor. (Only once you've written your prompt will you click "Summarize")

Step 2: Writing a Prompt

• Write your prompt in the space provided. Keep your instructions clear and concise. Use markdown (##) for headings.
• Refer to the text you're modifying as "the transcript" to avoid confusion.
• You can save and load transcript templates — thee options are visible in the screenshot above.

2.1 Example One: Turning a Webinar Into a Blog Post

We wanted to turn this webinar from 4M Analytics into a structured blog post.

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Our aim was to get it to be as close to this article as possible.

Prompts

Prompt 1: The Blog

Output the transcript in the form of a blog post. Keep the tone conversational and speak directly to the reader.

Do not refer to “the webinar.”

Write your blog post naturally.

Here is the overall structure in markdown:

## TL;DR
Summarize the transcript into 5 bullet points

##Introduction
-introduce the speakers and their backgrounds from the 0:00 mark.
-introduce the main topic in the form of a paragraph.

## Why Utility Mapping is Critical
-Use paragraphs for main points on this topic from the 9:07 mark.

## Utility data: essential from beginning to end

-Use paragraphs for main points on this topic from the 9:07 mark.

## How reliable does utility data need to be?
-Use paragraphs for main points on this topic from the 12:27 mark.

## What are the challenges around obtaining reliable utility data?
-Use paragraphs for main points on this topic from the 18:29 mark.

## How do you determine utility data reliability?
- Use paragraphs for main points on this topic from the 24:30 mark.

## Where can you get utility information?
-Use paragraphs for main points on this topic from the 27:40 mark.

## What is a conflation engine?
-Use paragraphs for main points on this topic from the 30:30 mark.

##4M Analytics: the Google Maps of the subsurface
-Use paragraphs for main points on this topic from the 36:52 mark.

## Don't Let Outdated or Incomplete Utility Data Hinder Your Project's Success
-Write a two sentence takeaway about the transcript.
-Encourage next steps for the audience to take.

Prompt 2: Relevant Quotes

Extract quotes from the transcript relevant to the following section headings in markdown. Make sure the quotes are relevant to the section heading specified.

## Utility data: essential from beginning to end
-Insert a relevant quote from the 9:07 mark in this format: "<quote>" - {who said it}

## How reliable does utility data need to be?
-Insert a relevant quote from the 12:27 mark in this format: "<quote>" - {who said it}

## What are the challenges around obtaining reliable utility data?
-Insert a relevant quote from the 18:29 mark in this format: "<quote>" - {who said it}

## How do you determine utility data reliability?
- Insert a relevant quote from the 24:30 mark in this format: "<quote>" - {who said it}

## Where can you get utility information?
- Insert a relevant quote from the 27:40 mark in this format: "<quote>" - {who said it}

## What is a conflation engine?
-Insert a relevant quote from the 30:30 mark in this format: "<quote>" - {who said it}

The Results

This gives us an outline or foundation to build on with some light editing.

2.2 Example Two: Turning a Customer Call into a Case Study and Snippets for Social

After our founder finished a customer call for the purpose of a case study, I used the Letterdrop video-to-text feature to:

• break down the conversation into the problems and solutions the customer faced. This helped me structure the case study
• include quotes from relevant talking points, as well as their timestamp, so I knew the best sections to clip for socials

The Prompt

Output the transcript in the form of a blog post. Here is the overall structure in markdown:

##The Problems Faced Before Letterdrop
- Outline the problems Susan faced before Letterdrop in bullet points
- Include a quote
- Include a time stamp for each problem mentioned

##How did Letterdrop Help?
- Outline how Letterdrop helped Susan in bullet points
- Include a quote
- Include a time stamp for each solution mentioned

##What was the Business Impact of Letterdrop?
- Outline any tangible outcomes Letterdrop gave Susan
- Include a quote
- Include a time stamp for each outcome mentioned

The Result

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2.3 Example Three: Extracting Main Topics from a Video

I wanted to turn this conversation between our founder and a podcast host into a list of main topics that I could turn into actionable tips on socials. I also asked the AI to include timestamps for future reference.

The Prompt

Output the transcript in the form of section headings and bullet points underneath. Here is the structure to follow in markdown:

**Introduction:**
- Brief introduction to the speakers
- Brief introduction to the topic and its relevance
- Key objectives or questions to be addressed 


**Main Topic 1:**
- Add main bullet points here on this topic
- Include a time stamp for this topic


**Main Topic 2:**
- Add main bullet points here on this topic
- Include a time stamp for this topic


**Main Topic 3:**
- Add main bullet points here on this topic
- Include a time stamp for this topic


**Main Topic 4:**
- Add main bullet points here on this topic
- Include a time stamp for this topic

Continue to add main topic sections  and time stamps as necessary.

**Conclusion:**
- Add key takeaways in the form of bullet points

**Next Steps:**
- Add call-to-action or proposed next steps for audience in bullet points

The Result

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Step 3: Access Existing Transcripts to Reuse

Instead of writing a new prompt, you can access previous templates.

1. Type / in the editor and choose "From audio or video"

2. Choose a previously uploaded video

3. Click "Next"

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4. Click "Run"

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5. Wait for the transcript to generate

Step 4: Repurpose Videos into Socials

1. Navigate from the Letterdrop dashboard to Social → LinkedIn / Twitter / Reddit, etc

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1.1 Alternatively, you can navigate from a blog post itself to → Review and Submit → Social Posting → the social platform of your choice

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2. Click "Write post"

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3. Paste your webinar link into the source field

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4. Optional: create a custom prompt under "Personalize"

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5. Hit "Generate"

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