8 LinkedIn Automated Messaging Tools

TL;DR:

• Consider using automated messaging tools on LinkedIn to scale your messaging efforts
• Top tools for automating LinkedIn messaging include LinkedIn Helper, Salesflow, Dux-Soup, Expandi, Zopto, Octopus CRM, Taplio, and HeyReach
• Improve message response rates by offering value and engaging consistently
• Pair automated messaging with social selling for higher success, using tools like Letterdrop

You may not have the time to scale your messaging on LinkedIn, which is why you might consider opting into an automated messaging tool.

We've put together a list of tools that can do that for you — keeping in mind that most of them come with the risk of account suspension, if you're not careful.

How to Get Started With LinkedIn Automation Tooling

We have a separate guide on the 12 best LinkedIn automation tools and one for automating connection requests on LinkedIn, but here's a general guide to setting up the below tools for messaging:

1. Download and install the tool from their official website
2. Log into LinkedIn
   1. Find the tool's icon in your browser to launch the tool, OR
   2. Launch the tool separately. Follow in-tool instructions to connect the tool to LinkedIn
3. Go to a "New Campaign" section and choose messaging or anything similar
4. Select your target audience using LinkedIn search or Sales Navigator. Alternatively, upload a list
5. Set up daily limits to avoid getting flagged as spam. You can also set up daily schedules
6. Click "Start" to begin

8 Top Tools for Automating LinkedIn Messaging

Here are the top tools that can help you automate LinkedIn messaging, complete with a quick rundown of what they can do for you.

1. LinkedIn Helper

Key Features:

• It's easy to set up and can automate messaging sequences
• It helps personalize messaging based on recipient profiles
• It includes built-in analytics to track engagement with your messages to help you tailor them for future campaigns

2. Salesflow

Key Features:

• It can automate LinkedIn messaging, InMails, and follow-ups
• It has advanced filters to help you target your ICP, and integrates with LinkedIn Sales Navigator

3. Dux-Soup

Key Features:

• It can automate sending and scheduling LinkedIn messages
• It has a simple browser extension setup so that you can be done in a few clicks
• You're able to track message performance to optimize future campaigns

4. Expandi

Key Features:

• It offers customizable and dynamic options for personalizing messages (by job, industry, group membership, etc)
• It offers detailed analytics to measure the success of messaging campaigns
• It allows for A/B testing to optimize messaging strategies

5. Zopto

Key Features:

• It's capable of automating LinkedIn messaging at scale
• It provides you with robust analytics and reporting tools to track message performance

6. Octopus CRM

Key Feature:

A standout feature is that it's capable of funneling prospects into campaigns based on their responses to your messages.

7. Taplio

Key Feature:

Taplio is capable of auto-generating responses to comments and drafting follow-up messages given certain conditions.

8. HeyReach

Key Features:

• It's capable of automating LinkedIn messaging across multiple accounts, ideal for agencies
• Includes a unified inbox for managing all conversations

How to Improve Message Response Rates

Automating your LinkedIn messages is only half the battle. To improve your reply rates:

• Offer Value: Share valuable insights or resources that address their pain points without making an ask up front.
• Engage Consistently: Combine automated messaging with regular engagement on their posts to build rapport (aka, social selling.)

Our BDR, Ryan Patel, increased his LinkedIn messaging response rates from 10% to 21.6% using automation.

By combining message automation with content-driven social selling, Ryan booked more meetings with less effort. (Read the full study on the impact of social selling on our response rates here.)

He does this safely with Letterdrop, which is SOC-2 compliant.

Beyond just messaging, Letterdrop helps you:

• Create Targeted LinkedIn Content: Generate posts based on sales calls, blogs, or videos, automatically tailored to your audience.
• Identify Engaged Prospects: See who’s interacting with your content and automate follow-ups with them.
• Maximize Engagement: Automate your team’s likes, comments, and shares to boost the visibility of your posts.

Pair Automated Messaging with Social Selling for Higher Success

Prospects can smell AI-generated messages from a mile away.

You need to pair your automation with genuine and thoughtful posts to surround your prospect with your brand and to build credibility.

Letterdrop can help you automate social selling and engagement using insights rooted in sales calls. Reach out to us if you want to become seen as an expert in your field (and ultimately, book more meetings.)