You can customize the view, fields, and tables to reflect your workflow.
Here's what you can do with Airtable:
Assign tasks and track deadlines: A built-in alert system means you can tag relevant contributors and assign them tasks.
See everything in one place: Get an instant rundown of content projects and statuses on one screen and choose whichever view you want, like a traditional calendar view, a Kanban board, or a grid emulating a spreadsheet.
Manage unique campaigns through the "Campaigns Table:" You can see timelines, budgets, comments, and statuses for each post, and you can also associate content with campaigns.
See workflows for your whole team, and plan their calendars too.
Publish content easily through compatible third-party apps, like Publish.
Airtable consolidates everything into one view, so it has content-calendar basics covered. But that's just it — Airtable is basic and could be a lot better.
Airtable Content Calendar Limitations
Airtable is limited, clunky, and lacks a much-needed tutorial. (Keeping track of all its features without a guide is frankly annoying).
Airtable's biggest disadvantage is that it isn't synced with your actual content in real-time. You still have to rely on third-party software such as Google Docs to manage your content production, which adds a layer to your process and slows everything down. There's also no historical status tracking, so you can't see how projects have changed over time.
Airtable's entire setup is manual. It's time-consuming and easily screwed up, which (once again) affects your workflow.
Bottom line? Your content isn't synced with your calendar — that defeats the whole purpose of a content calendar. You're still coordinating different software systems manually.
Airtable is okay, but you need great if you want to keep your content production from burning down when you scale up.
You Need a Great Content Calendar to Put out Fires
As a content manager, it seems like all you do is put out fires — and this is especially true if you don't have a great content calendar.
Airtable ain't it. Sorry.
A truly useful content calendar has all its components integrated into a single tool that tracks project status in real time.
Here's what you need in a content calendar:
Collaboration capabilities for commenting on threads, tagging people, and assigning tasks to coordinate your team
Rich field types, such as attachments and links, so you can store all related assets together for each piece
Smart linking that'scapable of associating each piece of content with a campaign or channel
Easy integration capabilities into tools in your existing tech stack, such as Slack and Google Drive
Intuitive customization that allows each teammate to tailor the view of the calendar to their specific needs
You'll know it's the right content calendar if it'seasy to use, easy to customize, and easy to collaborate with your team. Let's look at a better content calendar option you may not have heard of.
Letterdrop's Content Calendar: a Great Firefighting Tool
What if we told you that your content calendar could move in real-time, perfectly synced with your content so you don't miss a thing?
Letterdrop's CMS integrates a real-time content calendar, project management, approvals, one-click publishing, socials, newsletters, blog posts, and analytics under one roof.
With Letterdrop's content calendar, you get an accurate high-level view of all your content ops.
You can track thestatus of projects in real time, and you can zoom in on the details immediately without having to wonder if all the elements of your projects are in agreement. They are — automatically. No more cross-checks. No more updating the content calendar AND the published-list spreadsheet AND the assignment board.
Organize projects as content cards under customizable stages, such as Outline, Outline Review, Draft, and Editorial Review. (You can even create custom stages for your process).
Clicking on a card showcases all available information for the project, including the content brief, status timeline, who is assigned to it, deadlines, and even SEO data, such as keyword difficulty. No more third-party apps required — writers can access the outline and draft sections in the editor and submit their work for review. Letterdrop pushes work in progress to the next stage automatically.
The content cards are visible to everyone, and you can filter them according to what's yours to do — or look at everything at once at a high level.
The cards are also color-coded according to due dates — green for "ahead of schedule," orange for "due today," and red for "overdue."
Collaboration has never been easier. With assignable roles, comment threads, and straightforward checklists, contributors get a complete overview of what's coming. You can plan weeks (or months) in advance and even make tasks recurring according to content type. As things progress along the pipeline, relevant contributors are alerted via email and the in-app notification bell.
You can also contribute to a backlog of content ideas using the "Idea Generator." Add your idea by making use of relevant pre-made templates (or custom build your own). Other stakeholders can vote on the idea and leave comments — even before it enters production.
TLDR: Airtable doesn't have any of Letterdrop's real-time functionality.
Need a Content Calendar Better than Airtable? Use Letterdrop
Lack of a good content calendar limits how much you canscale your content ops. Missed deadlines and bad comms can break even the best content marketing strategy because you can't execute efficiently.
A content calendar helps you plan, track, and execute your strategy.Airtable is an okay content calendar solution, but it requires you to create a pile of shadow databases with no single source of truth. (Maybe it's not even "okay." Maybe things should be better).
Ultimately, Airtable is just another (pretty) spreadsheet. It doesn't scale well, and you'll eventually be overwhelmed by manual status tracking.
Letterdrop's intuitive suite of editing tools and efficient user interface make using a content calendar easy.