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min read
January 12, 2024

The 101: How to Set up a Blog for Your Business on Webflow

Keelyn Hart
Content Writer at Letterdrop

You're thinking of setting up a blog for your business in 2024. There's a lot of noise about Webflow and how everyone's using it instead of trusty WordPress.

It's a powerful no-code choice slowly replacing WordPress in popularity, so it's an excellent platform for the modern website — but it can get a little complex.

If you're considering setting up a blog on Webflow, it's best to get the full picture — what exactly Webflow is, whether it's suited to blogging and whether it's right for you.

What is Webflow?

Webflow is a powerful, no-code, SaaS website editor that lets you design, build, and launch responsive websites.

It's completely self-contained too, so it has everything you need for an operational site in its core package.

One of its best features? Webflow uses the fastest content distribution network (CDN) for hosting, so less hassle for your team regarding speed and security.

There's also a CMS platform for content creation. With it, you have full visual control of HTML and Javascript with a drag-and-drop builder for complete customization freedom.

Can I Build a Blog in Webflow?

Yes, you can! Plus, Webflow has a CMS site plan package that caters to blogs and even includes a custom domain name.

It also offers over 1,000 blog, business, and portfolio templates for you to choose from. Edits can even be done on-page to see how changes would look to a user in real time.

Our step-by-step guide will help you set up your own blog in no time.

How to Build a Blog in Webflow

Sign Up for a Webflow Account

On the Webflow site, sign up using your Google account or email.

Answer the registration survey, which determines your website-building goals.

Get Started on Webflow
Get Started | Webflow

Choose and Purchase a Blog Template

You can always hire a designer for this, but we recommend picking from the hundreds of CMS blog templates Webflow offers.

Find the templates under the Marketplace tab.

After choosing and purchasing your CMS blog template, you should be redirected to the Dashboard where you create your site.

Choose a Blog Template | Webflow
Choose a Blog Template | Webflow

Set up Your Custom Domain

You want your blog to live on your site, not on webflow.com.

You first need to buy a Webflow site plan — we've already mentioned the CMS site plan for blogs.

Find the "Custom Domain" section under the Publishing tab in Site Settings to connect your owned domain or website.

Add Your Custom Domain | Webflow

If you don't own a domain, you can buy one from another provider. Webflow University has a video on connecting your domain with Google Domains.

Create A Blog Post

Open your blog, click the CMS option in the toolbar, and create a new post.

Fill in the custom fields. Assign an author and invite collaborators from here.

Add a New Blog Post | Webflow.com

When customizing your blog, Webflow University offers multiple guides on how you can spruce up style and design. We've also got a guide on adding a dynamic table of contents.

Style Guides Under the "Layout & design" Tab | Webflow University
Style Guides Under the "Layout & design" Tab | Webflow University

If you want to add HTML elements but aren't sure where to start, we have guides on adding anchor links and CTAs in Webflow.

‎Publish Your Blog

Ready to publish?

Click "Publish to selected domain(s)." And you're done! You've successfully created a blog.

Publish Your Site to Your Domain | Webflow
Publish Your Site to Your Domain | Webflow

Is Webflow Right for Me?

Now that you know how to set up your blog, you probably have questions about how compatible Webflow is with your workflow and whether it's the right choice.

There are considerations to be made, such as its growing popularity and the sometimes overly-technical CMS.

We'll let you decide.

Webflow is Growing Rapidly

Webflow is the top choice for 3.5 million businesses, teams, and designers. We use Webflow at Letterdrop and we love it.

Every month, Webflow hosting processes approximately 4.1 billion page views.

The numbers certainly inspire confidence. Webflow will soon surpass WordPress as the go-to web builder at this growth rate — so it's a good bet for the future.

The CMS Comes Across as Complex

As awesome of a site builder as Webflow is, its CMS isn't always user-friendly. It resembles a code editor, which presents roadblocks to non-technical contributors.

There are many ways that Webflow slows the publishing process to a crawl — we cover problems with Webflow publishing how you can speed things up in one of our articles.

Webflow Is the Go-To Blogging Site of 2024

Webflow is quickly outstripping WordPress in the web-building industry with its power and modern CMS. Hopefully, this guide has made it easy to get your first blog up and running.

If you're ever stuck with Webflow, you can access helpful how-to guides by visiting our blog — we have an entire section dedicated to Webflow troubleshooting for your convenience.

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