Jasper vs Writer
TL;DR:
- Jasper.ai offers hundreds of templates for various content types and integrates with Surfer SEO for basic SEO guidance.
- Writer.com has proprietary LLMs that you can train on your own data and offers features like content analysis and governance.
- Writer has more editorial tools and is suited for larger content teams, while Jasper helps smaller teams scale content quickly.
- Your AI assistant should be helping streamline your entire content workflow, not just writing.
You're in the market for an AI assistant that's able to help you scale your content and take all content-related "jobs to be done" off your plate.
So, let's compare two popular gen AI writers: Jasper.ai and Writer. While they have overlapping features, the tools are very different, from their target audiences right down to their operating models.
In this post, we'll compare their features and use cases so you have the information you need to confidently pick out your gen AI tool.
We'll also dive into why neither may be the best fit for you and what you need to consider when adding an AI tool to your tech stack.
Jasper.ai
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Jasper is a generative AI platform that includes an AI image generator, ready-made writing templates, an AI writing assistant, a chatbot (Jasper Chat), and an API.
It’s built on OpenAI’s LLM (Large Language Model) technology (like ChatGPT), but the company is in the process of developing their own NLPs (Natural Language Processors.)
You can feed it context on your business and access real-time search data from Google, which sets it apart from ChatGPT and can give you much better outputs.
Standout Feature 1: Hundreds of Templates for Different Use Cases
With Jasper, you can use templates and specific commands to create:
- Blog posts
- Social posts
- Product descriptions
- Press releases
- Emails
- Ad copy
It’s built to understand the nuances of different channels. Add your business context, and you'll have even more specific answers.
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Standout Feature 2: Integration with Surfer SEO
Jasper integrates directly with Surfer SEO, which means you get basic SEO guidelines as you write.
This can keep you in the right direction when it comes to ranking, but you probably want to invest in a more modern and robust SEO tool for thorough SEO checks.
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Who is Jasper For?
The sheer variety of Jasper's content creation templates and use cases makes it easy to create different forms of content at scale quickly. This makes it great for smaller teams of content writers, marketers, and bloggers.
It's more of a broad AI utility tool than just an AI writing assistant, which means you can get further use out of it than just blog content alone.
Writer.com
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Writer.com is a full-stack platform that combines LLMs, NLP, and ML (Machine Learning) with a customer's brand and knowledge to build AI into all their business processes.
It has a suite of editorial tools and offers features like access permissions management and collaboration tools.
Writer is secure, private, and completely Writer-built. Even their LLMs are completely proprietary, which makes them unique.
Much like Jasper, you can use Writer to write brand-specific blogs, product descriptions, socials, outbound email, and more with the help of templates. It also has a chatbot, Chrome extension, and integrations with Microsoft Outlook, Google Docs, Contentful, and more.
Standout Feature 1: Proprietary LLMs
Writer's AI bot, Palmyra, is one of the few AI models trained specifically on marketing data and business writing. It also accepts multi-modal input, such as images, URLs, and video.
That means that Writer’s outputs should be far more accurate and specific than other LLMs. It’s also more secure because it’s not open-source like OpenAI.
Standout Feature 2: Analyze
Writer can connect to your knowledge base, such as files and resources, to get a more in-depth picture of your business and give you more accurate outputs.
With this information, you can use Writer to analyze data, conduct research, summarize video recordings, and more.
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Standout Feature 3: Govern
Writer makes it easy to generate and check content for:
- Inaccuracies
- Unsubstantiated claims or stats
- Biases
- Brand tone
This can streamline the editing and review process, cutting down on hours of otherwise manual work, and keep outputs away from generic AI drivel.
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Who is Writer Best For?
As the name implies, Writer is best suited to teams of writers.
It has far more advanced editorial tools than Jasper, and you're able to hyperfocus on accuracy with its Govern and Analyze features. This makes it perfect for large content teams, including:
- SEOs
- Product marketers
- Content marketers
Side-by-Side Comparison of Jasper vs. Writer
Here’s a table summarizing the different and overlapping offerings from Jasper and Writer:
Our Recommendation
Both Jasper and Writer can help you scale your content efforts with AI. They have great features that help you do this, but between the two, Writer stands out as a more focused tool for long-form writing. While Jasper is sort of a jack-of-all-trades content-wise, Writer really lets you focus on higher-quality copy with better, more powerful assistive writing features. We would recommend it for the more serious content team looking to scale long-form writing.
That said, there are many jobs to be done to actually drive revenue with content that AI should be helping take off your plate. Jasper and Writer put a lot of focus on brand voice, but this doesn't matter as much as:
1) Working on the right ideas that actually resonate with customers
2) Maximizing distribution to your ICP across channels, including SEO and LinkedIn
3) Taking overly tedious or technical tasks off your hands other than writing alone — like distribution — so that you can focus on strategy and creativity
If you're looking to solve your content ops problems, you should be looking into more full-featured apps and tools.
Tools like ChatGPT are free. If you're considering a paid tool, it needs to be giving you something truly unique and beyond the scope of AI drivel. That means going beyond Jasper and Writer.
Letterdrop
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We're throwing our hat in the ring here as a more all-purpose and advanced alternative to both Writer and Jasper.
Our AI models are incorporated into the entire content workflow from idea to publish in practical ways to help streamline tedious tasks.
In a nutshell, Letterdrop's AI can:
- help condense research from top pages for content outlining to keep your content accurate and optimized for ranking on Google. This includes information gain suggestions
- repurpose blogs and video into customizable transcripts and socials
- automatically collect and prioritize ideas from your team using integrations
- automatically distribute content and automate employee advocacy
- sync content to your content calendar in real-time as it moves through the pipeline
We strive to be more than just a feature, but a full-fledged content ops machine that helps you do your job better.
Related FAQs
Is Jasper the Best AI Writing Tool?
Jasper is a highly regarded AI writing tool known for its effectiveness in generating quality content. However, an alternative tool, Letterdrop, has gained popularity for its unique approach to SEO, which takes into account information gain and complete topical coverage and can generate related sections.
Which Is Better, Jasper or Writesonic?
- Jasper has a rating of 4.7/5 stars from 1,232 reviews, while Writesonic has a rating of 4.8/5 stars from 1,817 reviews.
- If you're considering a paid tool, it needs to be giving you something truly unique and beyond the scope of AI drivel — you need a tool that can do better than ChatGPT.
Is Jasper Really Worth It?
The sheer variety of Jasper's content creation templates and use cases makes it easy to create different forms of content at scale quickly.
But if you're paying for an AI tool, it should be helping you do more than ChatGPT can.
Your AI Tool Should Help You Do Your Job Better (And Faster)
All three of the tools mentioned in this post can help you scale your content and get through your workflow faster in some way.
It comes down to which one will be able to cut down on manual tasks while still helping you distribute to the right channels and in the right way.
Between Writer and Jasper, Writer is the clear winner. But a tool like Letterdrop can help you do more with less using AI throughout your content strategy.
If you're interested in learning more about what Letterdrop can do for you in terms of your content ops, you can read more on our blog or reach out to us.
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