Jasper AI vs Copy AI

TL;DR:

• Jasper.ai stands out with more integrations for editing and SEO, the ability to use PDFs and URLs for business context, a Chrome extension, and a long-form writing assistant.
• Copy.ai stands out with the ability to repurpose more content from a single asset than Jasper, and having more templates
• The Letterdrop AI is a full-fledged content ops machine that helps automate all aspects of content creation and optimization.

When it comes to generative AI writing assistants, Jasper.ai and Copy.ai are very close contenders.

They're built on similar LLMs (Large Language Models), offer great templates to kickstart your writing, and let you add context on your business to make their outputs more relevant to you.

But what sets them apart from one another, and which one is best suited to what you're looking for?

We'll take a deep dive into how the tools are similar and highlight their standout features before making our recommendation.

We'll even explain why neither may be the best choice considering how AI and SEO are going.

How Jasper.ai and Copy.ai Are Similar

Since both Jasper and Copy.ai are gen-AI tools, it's natural that they have similar operating models and overlapping features.

Knowing how they're similar will help you spot truly unique and helpful offerings to guide you in making your final choice.

Both Jasper and Copy.ai:

• are AI model agnostic, which means they're built on a combination of LLMs (Large Language Models) including OpenAI's GPT-4. If one of the models go down, both tools can switch to other options
• access real-time Google data to keep your outputs relevant and up-to-date
• have content storage so that you can save your projects in the tool itself
• let teams collaborate with multiple seats and on-page editing
• offer templates for multiple use cases to help you shape your output
• let you input data for brand voice to keep your outputs aligned with your business
• support multiple languages
• have intuitive dashboards for great UX

Jasper.ai's Standout Features

Jasper was founded in 2011, and among its gen AI offerings, it also has an AI image generator, an AI writing assistant, a chatbot (Jasper Chat), and an API.

So, which features in particular make it stand out from Copy.ai?

Standout Feature 1: More Integrations for Editing and Basic SEO Checks

Jasper's integrations can help you both write and edit your content.

It integrates with Surfer SEO so you can get basic SEO guidelines as you write to keep you on track. It also has a built-in plagiarism checker.

These features save you from outsourcing the basics, although we always recommend a more in-depth SEO tool that goes beyond keyword relevance.

Standout Feature 2: You Can Use PDFs and URLs for Business Context

You can add context on your brand in Jasper in four ways:

• Uploading a file, such as a document
• Uploading a PDF
• Raw text
• Adding a URL

Jasper moving toward multi-modal input is a good thing as it will allow for even more specific and accurate outputs.

Copy.ai only allows PDF and raw text inputs at the time of writing.

Standout Feature 3: Jasper Has a Chrome Extension

Jasper's handy Chrome extension means you can use the AI on the go, whether drafting emails, writing for socials, and more.

It also gives you quick access to all of its templates.

Standout Feature 4: Jasper Has a Long-Form Assistant

Jasper's on-page, long-form writing assistant is arguably one of its best offerings.

You can give Jasper instructions on what you want written, and work from the output it gives you.

Two quick caveats:

• These outputs aren't always the greatest quality, so they're more jumping-off points
• You need to pay for Jasper's Boss Mode to access it

Who is Jasper Best For?

Jasper's templates make it easy for any team to create content at scale quickly. But it's writing assistant is a game changer for writing pretty good quality long-form content.

This in combination with its price point make it best for medium to large teams of marketers and content writers.

Copy.ai's Standout Features

Standout Feature 1: Advanced Workflows

Copy.ai's Advanced Workflows feature elevates content repurposing to new heights. It allows users to automate and streamline complex content workflows, making it a significant upgrade over similar features in other platforms. Here’s how it enhances productivity:

• Webinar Transcripts to Summaries and Follow-Up Emails: Automatically transform lengthy webinar transcripts into concise summaries and personalized follow-up emails.
• Briefs to First Drafts: Input a project brief and let Copy.ai generate the first draft of your content. This accelerates the writing process and ensures that content is aligned with initial objectives​.
• URLs to Ad Copy: Convert URLs into tailored ad copy, making it easier to create engaging and effective advertisements from existing web content.
• Customizable Workflow Templates: Choose from a range of pre-built workflows or customize your own to fit specific project needs, allowing for flexible and scalable content operations.

These workflows not only save time but also enhance consistency across various content formats, making Copy.ai a powerful tool for businesses aiming to optimize their content strategies.

Standout Feature 2: Extensive Writing Templates

Copy.ai provides an impressive array of over 130 templates, offering more variety and flexibility compared to Jasper. These templates cater to both short-form and long-form content needs, enabling teams to produce diverse types of content quickly and efficiently:

• Short-Form Content: Includes templates for social media posts, ad copy, emails, and more. These are perfect for teams focusing on rapid content generation and engagement.
• Long-Form Content: Offers templates for blog posts, articles, and reports, supporting more detailed and comprehensive content creation.
• Specialized Templates: Cover niche needs such as SEO optimization, product descriptions, and customer support responses, making it easier to create targeted and effective content.

With these extensive templates, Copy.ai enables businesses to scale their content production without sacrificing quality or creativity.

Who is Copy.ai Best For?

Copy.ai's short form writing quality far outsripts its long-form writing quality.

This, combined with a good price point, makes it a good fit for:

• Small to Medium-Sized Teams: Its user-friendly interface and affordable pricing make it accessible for smaller teams looking to boost their content production capabilities without extensive resources
• Businesses Focused on Short-Form Content: Companies prioritizing short-form content like social media updates, email campaigns, and ad copy will find Copy.ai’s capabilities especially beneficial

Their "Workflow" feature allows you to automate a little more of your process to free yourself up for more strategic work.

Jasper.ai vs Copy.ai

What Is the Best Alternative to Jasper AI?

While both Jasper and Writer can help you scale your content efforts, ChatGPT can pretty much repurpose anything for free for you.

Are Jasper and Copy AI better than ChatGPT? Only marginally.

It's also worth noting that both tools can produce outputs that are repetitive and full of mistakes, which is why it’s so important you use results as building blocks rather than take them as they are.

They also focus too heavily on features for brand voice when AI should be doing so much more for you than that.

Letterdrop

The Letterdrop AI is so much more than just a writing assistant. It's equipped to automate all the "jobs to be done" in your workflow to help you create 32% more content, faster.

It can automate all your content ops from ideation to publish, pushing site changes directly to Webflow, WordPress, HubSpot, or any CMS.

It was also developed by former PMs on the Google Search team and built to help you optimize for SEO in a way that puts people first.

In a nutshell, Letterdrop's AI can:

• help condense research from top pages for content outlining to keep your content accurate and optimized for ranking on Google. This includes information gain suggestions
• repurpose blogs and video into customizable transcripts and socials
• prompt subject matter experts for quotes and edit the video for YouTube and your blog
• automatically collect and prioritize ideas from your team using integrations
• automatically generate first drafts of content from sales calls or otherwise add these ideas to your idea backlog
• automatically distribute content and automate employee advocacy or social selling
• save and sync content to your content calendar in real-time as it moves through the pipeline
• auto-fix and publish SEO best practices on-page and across your site, including SEO refreshes and internal links

We strive to be more than just a feature, but a full-fledged content ops machine that helps you do your job better.

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FAQ: What is the difference between Jasper AI and Copymatic?

Jasper AI and Copymatic are both AI writing tools that provide advanced writing capabilities. Here is a refined comparison between the two:

• Jasper AI:
  • Offers a wide range of features.
  • Known for its affordability.
  • Suitable for businesses looking for a comprehensive AI writing tool.
• Copymatic:
  • Provides advanced AI writing capabilities.
  • Offers specific features tailored to certain writing needs.
  • May be preferred by businesses with unique or specialized writing requirements.

Ultimately, the choice between Jasper AI and Copymatic depends on your specific business needs and budget constraints. If you require a tool with diverse features at an affordable price, Jasper AI might be the better option for you.

Your AI Assistant Should Help You Do More With Less

All three of the tools mentioned in this post can help you scale your content and get through your workflow faster in some way.

It comes down to which one will be able to cut down on manual tasks while still helping you distribute to the right channels and in the right way.

We know marketers are busy, which is why our tooling is constantly updated to help you do more with less. If you're interested in learning more, you can read our blog or reach out to us.